Kate Walsh Enjoys Steak After Being Turned On By Her 2008 Cadillac CTS


The attempted sexy-ing up of the Caddy brand with Kate Walsh's deep n' sultry voice continues with this second Modernista! ad for the new 2008 Cadillac CTS. Apparently, when the Grey's Anatomy star's done being turned on by her new CTS, she enjoys a steak and chocolate while she reads gossip mags dressed only in… » 10/04/07 2:30pm 10/04/07 2:30pm

Does The New 2008 Cadillac CTS Turn You On?


It looks like the new Cadillac CTS is the linchpin of a campaign by Boston advertising mavens Modernista! to sex-up the brand. Which is why they've got Grey's Anatomy star Kate Walsh speaking to us in her sultry voice, telling us the real question she asks when she gets into a car — "When you turn your car on, does… » 10/01/07 3:41pm 10/01/07 3:41pm

Ad Watch: Ed Welburn Loves Cadillac, New 2008 Cadillac CTS

We managed to liberate the following new commercial from the leaky sieve Death Star fortress that is the marketing side of the General. The spot's for Cadillac and features Ed "Jay Leno Is My BFF" Welburn, chief o' design for General Motors. Although Ed's usually the important guy in the room as he helps manage the… » 6/22/07 5:45pm 6/22/07 5:45pm

Ad Watch: Cadillac CTS Bose Edition Is For People Who Like Bleeding Ears

The latest ad out of Modernista! ad house is pushing Caddy's new "Bose edition" of the 2007 Cadillac CTS. From what we can tell it's a CTS with a Bose stereo and a sunroof — and it'll give you "everything you need now to play at fukk full volume." Although we've got to tell you, if you drive around with a Bose… » 3/23/07 2:30pm 3/23/07 2:30pm

Cadillac Seeks Street Cred, Creates YouTube Channel

Looks like the luxe brand at the General's looking to gain some street cred by enlisting help from the wonderful world of web 2.0. They've enlisted the marketing mavens at Modernista! to create some kind of pseudo-YouTube channel and custom website to highlight their attempt to use the new CTS (photo gallery below)… » 1/16/07 10:12am 1/16/07 10:12am

Ad Watch: Leo Burnett "Drops" A New Pontiac G6 Commercial

Well, after Modernista! dropped that little piece of Cadillac action onto the airwaves this past weekend, it looks like the former holders of the account weren't going to let it go unanswered. The folks at Leo Burnett decided to drop us a copy of their ad which dropped this evening for the Pontiac G6. If you… » 10/30/06 1:54pm 10/30/06 1:54pm

Ad Watch: Modernista! Makes A "Great Escape" With A Hummer H3

Modernista! sure knows how to do it right an' tight for the Hummer girls n' boys — and makes another great commercial letting the off-roader for those who like to be big strut its stuff. They've been pretty much right-on as they've taken the Hummer from a brand for the Ah-nohlds of the world, to the MILF's of the… » 8/23/06 12:02pm 8/23/06 12:02pm

Ad Watch EXCLUSIVE: Daniel Chesterfield Hummer H3 Ads



Those hipster advertigeeks at Modernista!, whose new work with Hummer we've considered somewhat awkwardly gender-political (e.g., Get Your Girl On, Restore your manhood Restore the Balance), swear these new less-controversial ads (which we're premiering here on Jalopnik) are in no way a reaction to criticism. What's… » 8/15/06 3:44pm 8/15/06 3:44pm

Lonely, Lonely, Lonely, Lonely, Lonely Time: Cadillac Dumps "Rock and…

With Cadillac shedding Leo Burnett as its ad agency of record, so goes Zeppelin's "Rock and Roll" from its media spots. The brand's got a new agency in the hipsters at Modernista!, and their mission (yes, they've chosen to accept it) is to lure even younger (younger than 65, that is), affluent buyers from their Euro… » 7/17/06 11:09am 7/17/06 11:09am

Cadillac Dumps Leo Burnett for Modernista!

After marketing director Liz "The Crusher" Vanzura had moved across GM from Hummer to Cadillac earlier this year, she came off the top rope and did a figure-four leg lock on Leo Burnett Detroit. Slicing the bux-ous Cadillac account in half, she gave a portion to Boston's Modernista!, an indie upstart agency that had… » 6/27/06 8:46am 6/27/06 8:46am