To CUV Or Not To CUV, Part 1

That really is the question for soccer moms car buyers these days. Frankly, I don't have much experience driving the new car-platformed CUV's, leastwise on pavement and in inclement weather. But as an SUV owner, why would I want to? Having actually taken my four-wheel drive "cute bug" (ask Jonny Lieberman) off-road a…

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When Did "Consistency" Overtake "Quality" As Job One With The Ford Edge?

Ford-Edge-Top.jpgFoMoCo's still parroting the line that "the manufacturing process and the supply base aren't to the level of consistency and stability we'd like to see" as Ford's manufacturing boss, Joe Hinrichs, said to trade pub Automotive News when he was again asked what's up with the delay of the new Ford Edge. Yet AN's learned…

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Lincoln Wants A Jalopnik Editor To Dream A Little Dream Of Them

Lincoln-Dreams-Event.JPGI'm down in Dearborn today for an interesting little marketing event sponsored by the folks at FoMoCo for the Lincoln brand. It's an extension of their "Dreams" campaign — an attempt to link the Lincoln brand to one of three luxe segments Lincoln believes corresponds most closely with it's brand image. The segments…

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Breaking! FoMoCo Tells Dealers Its Pushing Back Launch Of Ford Edge…

FoMoCo_Logo_250.jpgThe Dearborn-based automaker informed dealers today that the Edge-based recovery of FoMoCo cited by Mark "Movie Star" Fields was going to have to wait just a little bit longer. Joe Hinrichs, FoMoCo's veep for NorAm manufacturing, claims that they're going to need a few more weeks to iron out some "supplier issues."…

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