Mitsubishi Unveils JDM-Only Lancer EVO X GSR Premium Edition

Mitsubishi has revealed a new Lancer EVO X GSR Premium edition just for the Japanese Domestic Market, adding always-essential weight to the rally-inspired pocket rocket. Positioned above the RS and GSR trim levels, the Premium EVO gets 18-inch BBS rims, fog lights and body-color scoops on the outside; the real gains… » 10/14/08 9:30am 10/14/08 9:30am

That's Not A Lancer, It's A Rally Car...We Swear!

Mitsubishi's newest commercial wants you to think "Evo" when you buy a new Lancer. That's why they're showing off the entire Lancer-lineup in the above ad — and hoping you think it's three cars in one. Mitsubishi wants you to think when you're buying a 2008 Mitsubishi Lancer, you're buying a "rally-inspired" vehicle —… » 3/24/08 7:15am 3/24/08 7:15am