Mini Delivers Car That's Missing Parts, Sends Best Apology Note Ever

One of our readers is the proud owner of a 2013 Mini Cooper JCW which, as part of its package of goodies, gets a set of paddle-shifters mounted behind the steering wheel… except Mini forgot to attach them. Their hilarious apology for this oversight blames an overzealous car and the Mayan calendar.

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The Abu Dhabi Desert Challenge is a Diet Dakar

I've spent the past couple of days in the deserts of Abu Dhabi - not far from the border with the 'women drivers will eradicate virgins' kingdom of Saudi Arabia - checking out the X-raid MINI team whilst they test their 2014 Dakar contender.

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Mini Realizes They May Have Gone Too Far And Might Start Trimming…

Like their corporate parent BMW, Mini has been on an expansion binge in recent years, adding new cars and SUVs to their lineup as if the automobile itself is somehow on the way out and they need to make as much money as they can before they have to find new jobs. Now they're realizing they may have gone too far.

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Mini Does A Backflip… With A Car!

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?

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Mini Pulls Off World's First Successful Backflip In A Car

When you make energy drinks, it's not enough to just sell them to the general public. You have to sponsor crazy activities so people know you're serious about the energy in your drink. Red Bull has a couple of Formula One teams and once made a guy jump out of a space balloon; now Monster Energy had a rally driver do…

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Clever Mini Cooper Ad Trolls The European Horsemeat Scandal

If you don't follow the news in Europe, you may not know that the Old World is embroiled in a scandal where a growing amount of beef has been found to contain horsemeat in it. Never ones to eschew clever and edgy advertising, Mini has something to say about it too, and it's great.

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