Mini Could See A Big 'Brand Shake-Up' Soon

More than a year ago, we reported that executives at Mini came to the conclusion that they make too many variants. Even more recently, a board member said their lineup may be trimmed to four or five core cars. Now we have even more evidence of a brand shakeup at Mini, but it's one that could include... um, even more… » 9/12/14 10:24am 9/12/14 10:24am

Volkswagen's Website Still Sucks

I spend a lot of time on manufacturer websites configuring various cars and trucks. Sometimes I even get paid to visit these sites in order to help a client figure out what model, trim, and options would be best. Most automaker websites are good, some are just okay, but no website is more infuriating than Volkswagen's. » 9/04/14 9:55am 9/04/14 9:55am

TEASER. MINI Cooper S vs Sodi go-kart on-track

When the new MINI was announced, we knew it was only a matter of time before the brand drew attention towards the updated 2.0-litre TwinPower Turbo four-cylinder engine, retro-look cabin, and a whole new brand of MINI 'hallmark' exterior design. And, of course, that typical 'go-kart feeling'. » 8/12/14 3:37am 8/12/14 3:37am

MINI ALL4 Racing. DRIVEN. MINI Adventure

I'm a little shell-shocked as I remove my helmet. Members of the MINI X-Raid PR team are actually concerned as I struggle to form coherent sentences. Though I knew that this would be a once in a lifetime opportunity, I never expected it would have this kind of impact on me. Standing to my right is the Monster Energy… » 4/24/14 1:49pm 4/24/14 1:49pm