Why Ford Is Smart To Drop Microsoft For Blackberry In Its Cars

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:30 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 2/25/14 9:30am 2/25/14 9:30am

Ford Drops 'Shill-For-The-Oppressors' Mike Rowe From Truck Ads

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:30 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 2/20/14 9:30am 2/20/14 9:30am

2011 Ford Explorer: Everything A Soccer Mom Could Want

Here's the all-new 2011 Ford Explorer unveiled today in its natural habitat — outside of Macy's in Manhattan's Herald Square. Mike Rowe was even there. It's a dirty job to reveal a new crossover, but somebody's got to do it. » 7/26/10 12:00pm 7/26/10 12:00pm

Forget How You Use It - For Ford, It Actually Is The Size Of Your Bolt…

We can't believe we missed this gem of an ad from FoMoCo featuring Mike Rowe. It's a continuation of the "Dirty Job" he's been doing for Ford shilling for the F-150 pickup truck. The man's already talked about five-star crash rating, the leaf springs and the boxed frame. But this ad's the first time Rowe's gotten down… » 7/12/07 8:15am 7/12/07 8:15am

Mike Rowe Sold Purses Before He Sold Ford F-150 Trucks

Who would have thought the man who shills for the F-150 and doer of other "Dirty Jobs" used to sell purses on QVC? Well, at least Mike Rowe's "relatively secure in his masculinity." We wonder if Toby Keith thinks he's "relatively" secure as well? Although Rowe may have something over Keith due to his love of… » 6/28/07 1:45pm 6/28/07 1:45pm

Ad Watch: Mike Rowe Continues To Make Jokes, Shill For Ford Trucks

Mike Rowe continues his Dirty Job of shilling for Ford trucks in the newest ad from FoMoCo, which we think may be called "This Is Bill." Whatevs, it's actually a fairly entertaining ad talking up the NHTSA crash test ratings of the new F-150 and the truck's five-star crash rating. Not that they're picking on the… » 5/02/07 2:00pm 5/02/07 2:00pm

Ad Watch: Selling Ford Trucks Is A "Dirty Job"

FoMoCo's really pushing this "Ford Challenge" tagline and we're sort of digging it. It's certainly a helluva lot better than "Bold Moves" at describing what the Dearborn-based automaker's looking to prove. I mean, it's no Iacocca-esque "If you can find a better car..." but then again, they sell more trucks than… » 3/02/07 4:59pm 3/02/07 4:59pm