Yesterday, at CES, Ford announced upgrades to Sync with new goodies like audible turn-by-turn directions, a business and point of interest search capability and traffic rerouting, today they've announced plans to unleash the system in Europe and Asia and hinted at a conceptual next generation of Sync.

Let's get the boring stuff out of the way first. Beginning in 2010, Ford will introduce Sync in European countries in a bevy of native languages and then it will migrate to Japan and other Asian Pacific nations as well as Australia (no response on whether or not it will berate you in an Aussie accent for hooning, mate).

Ford is also announcing that it has partnered with the professional frustration-generating nerds at Best Buy's "Geek Squad" for promotion and technical support deal. Tech support? Whatever for? Well, for starters, you'll now be able to download new applications and software updates onto a USB drive and update your system. Since a huge swath of buyers are technologically inept, this is easier than clogging dealer service bays.

But what of the next-gen Sync? Well, we've seen a demo of the thing and although we can't yet spill the beans on what car it'll be displayed in, we can talk about its impressive levels of HAL 9000-like interactivity with all of the creepiness you can imagine. It even has an interactive avatar named Eva who looks like a more bookish version of Dot Matrix from the long-defunct, Saturday morning CGI kids show ReBoot. Eva interacts with the driver, manages information, handles navigation duties, and surfs the internet for you all while being generally helpful. Eva is nice, but the system behind her is more interesting. Ford is working towards a more technologically integrated future by integrating today's hardware with bleeding edge software concepts to birth solutions that seem decades away.

This concept centers around the mantra of "Be Clear, Be Attentive, Be Approachable, and Be Connected." The idea is to make being connected to the wider web and the world easier, and voice controlled. The system would do things like manage your calender and actively remind the driver of today's tasks, search the internet by voice command for a necessary article (or hilarious and informative posts on Jalopnik) and then read it to you, set up meetings with colleagues, suggest music playlists to augment your moods, and generally manage your mobile life. For all you techy nerds out there, Ford is even working on applications that can control downloaded apps on your Blackberry or iPhone by way of your steering wheel. Ford is positioning this concept as "Car as Companion," and the mockup we saw delivers on that. It's a vision of a Minority Report future, yes, but there are inevitably customers who would go nuts for it.

You'll hear more about Eva, and the next generation Sync concept when it's unveiled live at the 2009 Detroit Auto Show.

Ford ANNOUNCES PLANS FOR CONTINUED IN-CAR CONNECTIVITY LEADERSHIP, NEW SYNC FEATURES

*Ford’s technology leadership, modeled after the quick pace of consumer electronics industry, continues delivering affordable, smart innovations to millions of customers

*Ford SYNC goes global in 2010 starting in Europe, then migrates to Asia Pacific and Australia

*Ford launches new SYNC with Traffic, Directions and Information feature in the U.S., providing drivers personalized real-time information with no monthly subscription fees for the first three years

*Ford hints at the future of in-car connectivity with totally configurable cockpit concept with intuitive, conversational electronic personal assistant

*Ford partners with retail electronics giant Best Buy to help build SYNC awareness and provide technical support through its Geek Squad network

LAS VEGAS, Jan. 8, 2009 – Ford today announced plans to globalize its affordable industry-leading SYNC technologies and services at the Consumer Electronics Show (CES) and introduced new features aimed at further growing its in-vehicle connectivity leadership.

“No one in the automotive industry offers this level of connectivity as simply and affordably as Ford,” said Ford President and CEO Alan Mulally, who delivered his first keynote address at CES Thursday. “Our SYNC platform links customers from their vehicles to their hand-held devices to the internet — a level of connectivity that will continue to expand as we integrate new and emerging applications from our industry-leading partners.”

Mulally, along with Derrick Kuzak, group vice president of Global Product Development, and top members of Ford’s Connected Services team, announced a new set of SYNC services that leverage industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone to deliver personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather – without the need for a built-in navigation system.

Launching this summer, SYNC with Traffic, Directions and Information allows customers to move seamlessly between their home, car and office, staying connected wherever they go. The new service will be available on all 2010 model-year, SYNC-equipped Ford, Lincoln and Mercury models with no monthly subscription fees for the first three years.

Ford SYNC is the industry’s first system to seamlessly integrate a variety of technologies to provide emergency, diagnostic and information services as well as traffic reports and directions on the road. They include: on-board text-to-speech engine, a customer’s mobile phone and network, data-over-voice technology, an off-board routing engine and voice portal, text messaging, an existing mobile application and the power of the Internet.

Ford is partnering with Microsoft and other recognized companies – INRIX, TeleNav, Tellme (a Microsoft subsidiary), M/A-COM and Airbiquity — to enable the new services to connect to real-time data.

“Our goal is to lead the industry into a new era of in-vehicle connectivity,” Kuzak said. “Using a SYNC platform that is more capable than ever before, we are taking ideas from technology companies and bringing them into the vehicle. The power of the partnership really knows no bounds.”

Kuzak said a key difference an important competitive advantage for Ford is that the company has no interest in developing its own proprietary system.

“We have an open system that accepts hardware and software products and applications,” he said. “We are striving to deliver technologies and applications to customers with speed, scale and affordability that no other automaker can touch.”

In addition, the SYNC system is upgradeable. Customers can add new features and applications by using simple download features. Plus, all the new features come without a monthly service fee for three years.

The success of SYNC is creating demand outside North America. Ford will be a making the award-winning system available globally starting in 2010, first in Europe, then migrating to Asia Pacific and Australia.

Ford also is redefining how customers react and interact with a vehicle’s controls and displays, including making voice recognition more natural and conversational. The first breakthrough in Ford’s Human Machine Interface (HMI) strategy is SmartGauge with EcoGuide, which launches on the new 2010 Ford Fusion and Mercury Milan Hybrids this spring. SmartGauge with EcoGuide is an innovative new instrument cluster that provides real-time information and “coaches” drivers on how to achieve maximum fuel efficiency in their hybrids.

On Thursday, Ford offered a glimpse into the future with a new, more powerful HMI that hints at how Ford’s future interior environments could function one day. It takes SYNC to the next level through the use of configurable controls and the use of an electronic personal assistant, or “avatar,” named Eva.

Engaged through conversational speech, Eva acts as the liaison to the vehicle’s connectivity and infotainment features, including SYNC and the Internet.

“Ford is all about making the journey from point A to point B a more enjoyable and richer experience, with intuitive, easy-to-use controls and voice-activated, hands-free operation,” said Jim Buczkowski, director of Electronics Systems Engineering.
“We want to create a truly a rich driving environment where there is no compromise in connectivity – where everything you expect will be at your fingertips or voice command, integrated into your drive with minimal distraction.” he added.

Ford also announced a new partnership with leading electronics retailer Best Buy, to help build SYNC awareness and provide tech support through its Geek Squad.

“It’s through partnership like Best Buy, Microsoft and countless others,” said Mulally, “that we are building new roads, connecting more people than ever, making connectivity technology affordable for millions, today and into the future.”

First, lets talk conceptually for a moment. Instead of doing all the grunt work and developing the entire system and everything on the computational back-end internally, Ford has partnered with a number of the worlds software and telematics companies. By building a hardware platform onto which those technologies can be operated with minimal changes, Ford is reducing time to market and adapting the work of established leaders for use in the car.

But what are those upgrades?

You can now ask Sync to find a business and it will provide voice prompt directions in cars without a screen, or text message the directions to your mobile phone. This is done completely "off-board" via a wireless connection to the internet and a partnership with online service partners. The system can also now find the nearest cheap gas and guide you to it, and it can warn you of upcoming traffic congestion and suggest alternate routes to save time.

Another interesting feature added to syncmyride.com is the information services. Log on and select the headline news, or perhaps you're closely following the Detroit Lions, save your preferences and when you're driving around town you can ask it to pull up the scores so you can find out how badly those fellas in Honolulu Blue got whipped by a team of fifth graders. The service is free for three years with all new Ford products.

In addition to the new features, there are little tweaks that provide a simpler user experience. Things like more shortcut commands such as "directions to home" make the system more user friendly overall. The traffic, information and directions feature can also be synced (ha) to a Bluetooth phone and then ported to any Ford product with the Sync System.

Consider this: The original iteration of Sync was first introduced in the 2007 Ford Focus, and it was so good, people overlooked the pugliness of the Focus and bought it anyway. The only problem with this news is that as far as we know, is that there aren't any hideous Ford products coming out any time soon, so they're going to have a hard time building enough units to meet demand.

NEW FORD SYNC FEATURES HELP DRIVERS SAVE TIME, FUEL WITH PERSONALIZED NEWS, TRAFFIC DETAILS

LAS VEGAS, Jan.7, 2009 – Ford is expanding its connectivity leadership by introducing exclusive new SYNC real-time information features that deliver personalized news updates to drivers’ mobile phones while helping them navigate around trouble spots, saving time and fuel.

“Our vision with SYNC is to be a leader in connectivity, making it affordable for millions – just as Ford has done with safety and fuel-saving technologies,” said Ford President and CEO Alan Mulally. “In less than 18 months since we launched SYNC, Ford has delivered two more major new features, and we have more in store.

“We are a car company that through market-driven, customer-focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders,” added Mulally, who delivered the Consumer Electronics Show keynote address on Thursday.

The success of SYNC – the award-winning communications and entertainment system developed by Ford and Microsoft – continues to grow. Ford’s game-changing vehicle connectivity model and affordability have helped make it one of the widest technology introductions in the industry, launching on 12 vehicles simultaneously.

SYNC-equipped Ford, Lincoln and Mercury vehicles sell nearly twice as fast as those without, and a Ford survey of SYNC customers showed nearly 80 percent of respondents “definitely would” recommend it to a friend.

Since the introduction of SYNC in the 2008 Ford Focus, Ford quickly has integrated the technology. By summer 2009, Ford’s entire North American lineup will offer this must-have technology, demonstrating its rapid, consumer-driven adoption. Ford expects to have 1 million SYNC-equipped vehicles on the road by the third quarter of 2009.

“We define connectivity as a way to keep people moving through their lives – not simply as an on-board computer,” said Mark Fields, Ford’s president of The Americas. “Our approach focuses on connecting people to the information they need, whenever and wherever they need it. These new features are aimed at enhancing the driver’s entire quality of life.”

Ford’s next-generation system – SYNC with Traffic, Directions and Information – leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone. Debuting this spring, it will provide simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

The new services will be available on nearly all 2010 Ford, Lincoln and Mercury models with no initial monthly subscription fees, thanks to three years of service included with a new vehicle purchase.

“Ford is unique because we continue to build on the power of the SYNC system that lets customers connect to off-board services through their own mobile devices,” said Doug VanDagens, director of Ford’s Connected Services Organization. “With that foundation, there is no limit to the data we can offer. Working with our partners – the best of the best in the technology world – we will continue to provide new services in a timeframe on par with the consumer electronics industry.”

According to 2008 year-end data, Smartphones were a clear consumer must-have, offering such advanced capabilities as a keyboard, Web browser and some PC-like functionality. Research findings suggest that growth in this industry is expected to continue at 40-percent year-over-year.

SYNC’s new suite of services allows customers the ability to integrate with off-board services and provide a personalized infotainment experience to the driver by utilizing the customer’s own phone. That powerful match is what differentiates SYNC in the marketplace and what will expand Ford’s connectivity leadership long-term.

“Today, Ford leads the industry leader in infotainment,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “As we transform our vehicle lineup, we intend to continue making smart technology a key differentiator for Ford, Lincoln and Mercury products.”

Ford is partnering with Microsoft and other recognized companies – INRIX, TeleNav, Tellme (a Microsoft subsidiary), M/A-COM and Airbiquity — to enable the new services to connect to real-time data.

“We’re excited to see Ford's great innovations developed on top of our Microsoft Auto platform that continue to improve how people spend time in their car,” says Robbie Bach, president of Microsoft’s Entertainment and Devices Division.
“The combination of software and services, including the industry leading technology from Microsoft Auto and Tellme, are delivering entirely new voice-enabled experiences that make the time spent in the car more entertaining and more productive,” Bach added.

To take advantage of Traffic, Directions and Information, customers simply have to pair their Bluetooth-enabled phone with SYNC and activate the service via www.syncmyride.com.
Once that’s complete, the feature becomes “portable,” meaning customers can access the information in any Ford, Lincoln or Mercury vehicle equipped with SYNC and the Traffic, Directions and Information function.

Traffic
SYNC’s new traffic feature will literally save drivers time and money by providing personalized traffic reports based on best-in-class content.

“We are able to provide traffic speed, flow and incident information to drivers in 95 markets nationwide,” said VanDagens. “In addition, drivers can personalize the system to alert them of changing road conditions.”

In a text message to the user’s device, drivers will get the location and severity of accidents or new road construction causing areas of heavy congestion. Users can personalize the system to send them an alert before they leave home or have SYNC read the text message in their vehicle.

“SYNC is working for you before you’re even out of bed,” VanDagens said. “That’s what we mean by a quality-of-life experience.”

Directions
According to Telematics Research Group, Inc., navigation-enabled mobile phones are becoming consumers’ top choice for navigation services. This shift will open up new applications and services – and SYNC is positioned to take full advantage of this market shift using its powerful partnership network.

Drivers requesting directions now can use a variety of search criteria including a 14-million-plus business directory to find their destination, be it a favorite coffee shop or the location of a business meeting.

Turn-by-turn directions are downloaded to the vehicle and are spoken to the user over the vehicle’s audio system and displayed on the radio.

Like the new traffic service, directions incorporate real-time traffic information. Through a set of more conversational voice commands, the user need only speak the name, category or “nearest.”

The new directions service also offers users a choice of how they’d like to receive the information:
Automatic connection to business telephone using the driver’s personal device;
Turn-by-turn directions to the business location using the vehicle’s audio system; or
Text message to user’s device with business listing and map.

Information
Another new feature of SYNC will help drivers’ personalize and categorize their favorite media topics, such as sports, weather and news using voice commands or through www.syncmyride.com.

Examples include:
Personalized sports reports featuring scores and highlights for any professional or college team;
Current weather conditions and forecasts based on city, state or zip-code; and
News of all types – entertainment, business, top stories and technology.

“SYNC has been developed to allow users to create their own experiences,” said VanDagens. “Some people may wish to check their stock portfolios; others might want their hometown baseball scores. With SYNC’s unique architecture and the powerful Tellme voice service, there are no boundaries to the information users can access.”

New short-cuts added
SYNC has gotten smarter as well, and is providing a variety of new “short-cut” commands. Users recall comments such as, “Call Joe at work,” and, “Play artist ACDC.” New commands include, “traffic to work,” and, “directions to home.” Using the website, users can save a variety of locations such as home, office and airport – any location in the U.S.

These new capabilities are in addition to SYNC’s established hallmark suite of services, from hands-free, voice-activated cell phone, text messaging and digital media player integration to the more recent security and convenience additions of 911 Assist and Vehicle Health Report.

“We understand how important it is for customers to feel connected to their lives – even on the road,” Kuzak said. “Ford is committed to continue working with the top technology companies in the business to deliver even more of the features consumers really want.”
# # #

Microsoft and Hyundai-Kia Automotive Group to Develop Next Generation of In-Car Infotainment New partnership will globalize innovative in-car infotainment.

SEOUL, South Korea — May 6, 2008 — Today, Microsoft Corp. and Hyundai-Kia Automotive Group (HKAG) entered into a long-term agreement to co-develop the next generation of in-car infotainment systems. Bill Gates, chairman of Microsoft, and Mongku Chung, chairman of HKAG, were present as Martin Thall, general manager of Microsoft's Automotive Business Unit, and Hyun Soon Lee, president and chief technology officer of HKAG, signed the agreement in Seoul.

Together, Microsoft and HKAG will deliver new and innovative solutions based on the Microsoft Auto software platform, bringing the future of in-car technology to Hyundai-Kia drivers worldwide.

"These new systems will redefine consumer experiences in the car," Thall said. "Since the spring of 2006, HKAG and Microsoft have been sharing their vision for the future of in-car technology. We're now aligned to develop the next generation of in-car infotainment systems."

"We are pleased to partner with Microsoft to deliver high-performance infotainment solutions to our customers," Lee said. "The advanced capabilities, flexibility and low price point make the Microsoft Auto software platform an attractive solution for us."

The first product, a next-generation infotainment system that provides voice-controlled connectivity between mobile devices, will be introduced in the North American market in 2010. It will further apply to Asian and European markets, and expand into multimedia and navigation devices. These easy-to-use infotainment systems will allow consumers to enjoy music in various digital formats.

The next-generation infotainment systems are comparable to mini-PCs. Even after product launch, new functions can be added or upgraded in the form of software program updates, an innovation to existing in-car multimedia technology.

The Hyundai-Kia Automotive Group's adoption of the Microsoft Auto software platform increases Microsoft's presence in the Asian car market and enhances the global automotive business. The engineering and marketing teams of Microsoft's Automotive Business Unit in Redmond, Wash., will be working directly with counterparts at HKAG in Seoul to support this goal. Microsoft Auto-powered systems are currently available in Fiat Auto Group vehicles in Europe and South America and Ford Motor Co. vehicles in North America.

In a related announcement, Microsoft and Hyundai-Kia, along with the Institute for Information Technology Advancement (IITA), signed a memorandum of understanding (MOU) to co-establish an automotive IT innovation center with the goal of promoting innovation and opportunities for Korean software and device vendors in the global market.

DEARBORN, Mich., May 1 — Lincoln Navigator owners wishing they had Ford's industry-exclusive SYNC in-vehicle communications system, need wish no more.

Ford has introduced an affordable, dealer-installed SYNC accessory kit that allows select 2008 Navigator and Navigator L customers to enjoy the award-winning voice-activated communications system that works with most Bluetooth-enabled mobile phones and digital media players.

Ford first introduced the Microsoft-powered SYNC system on the 2008 Ford Focus. And 11 other 2008MY products soon followed, including the Ford Edge, Taurus, and the Lincoln MKX and Lincoln MKZ. As part of Ford's aggressive migration plan, SYNC will be offered on nearly every 2009MY Ford, Lincoln and Mercury vehicle.

"The company's decision to offer the custom SYNC accessory retrofit kit first on Navigator wasn't casual," says Doug White, Vehicle Personalization Marketing & Planning manager, who adds that original migration plans were to add SYNC to the luxury SUV for the 2009 model year. "Customers and dealers were telling us that we needed SYNC on our flagship SUV and we felt we needed to respond to those concerns as quickly as we could," says White. "They essentially said, 'If you have it on Focus, why not Navigator.'"

California dealer Ed Witt of Witt Lincoln Mercury expects the SYNC accessory kit to be a big hit with Navigator customers. Witt was one of the first dealers to order up the kits in early April. "This product is done to perfection and works just as if it came from the factory," says Witt, who installed 10 of the SYNC kits just three weeks after it became available. "For standalone Lincoln Mercury dealers, the Navigator is an extremely important product for us - an icon for the Lincoln brand. Having SYNC gives us the opportunity to go back to our Navigator customers and offer them a solid system that is absolutely seamless and works perfectly."

For the SYNC retrofit kit, customers must own a 2008 Navigator or Navigator L equipped with the Elite Package that includes the voice-activated navigation radio and rear seat DVD. Vehicles must also be built after December 4, 2007.

The accessory kit, which consists of the SYNC module and related hardware, costs under $550 installed. Installation time is under two hours.

The system uses the existing steering wheel button controls and voice- activation functionality connected with the navigation system, eliminating the need for an add-on HMI or microphone to operate SYNC. Once installed, the retrofit SYNC system is fully integrated. "The hardware is hidden and the system is totally seamless to the customer," says White.

SYNC accessory kits are also under development for other vehicles, including the Ford Mustang.

Talladega. Yes, the partial name of the semi-funny Will Ferrel movie is the codename of Microsoft's next generation of Sync. Then again, we all know codenames are rarely used for the real release of any product, but who knows with this case. I can already imagine the kids: "Hey dudebro, check my sa-weet Talladega system!" Yeah, it just doesn't sound right. [Automotive]

A lot of Microsoft's motive for spreading Sync comes from demand on Ford vehicles. It would appear people really like Sync, which is currently a worthwhile $395 upgrade to any FoMoCo product. Thall says that Ford is super-great for adopting Sync so early, but Microsoft has dollar signs in their eyes and wants to make money everywhere possible, more or less. [Detroit Free Press]

Overall, I was pretty happy with Sync. The media functionality was superb and actually using the system while driving is very easy. The commenters are ripping on me for owning a Zune (and likely my taste in music, as well), but Sync worked wonders when paired with this device, and would work just as well with players from Apple, Creative, iRiver, Sandisk and so on. With the CD, AM/FM, Sirius, USB, auxiliary input and Bluetooth connectivity, the entire spectrum of media is covered and capable of being played through the Sync system. Unless you still favor cassettes. If so, you are free to cease reading now and return to devoting yourself full-time to getting hell out of 1995.

The phone functionality was pretty good, as well. Once you overcome the agony of getting it all set up—and I endured some significant agony—it works well. The option to receive and send (limited) text messages is a definite bonus, compared to other in-car systems. But as I have urged in my two previous installment, check out SyncMyRide.com to see if your cellphone is fully compatible, because that could be a big deciding factor in taking the plunge on this $400 option in Ford, Lincoln and Mercury vehicles.

The Sync did have a bit of a learning curve. I am a pretty technically savvy person, but I struggled through the unboxing and setup. Sync didn't have a similar feel to other consumer electronics or gadgets. The menu system and button-functionality took some time to get accustomed to; in the end, it was like learning an entirely new system. This threw me off because the vast majority of consumer electronics employ tried-and-true functionality that is in most cases easy to grasp without being forced to consult a manual (Sync has one, of course, and it's substantial, but when it comes to stuff like this, you want to play first and ask questions later).

The final word is that I would recommend the system. Once you get over the initial setup and learning curve hurdle, the Sync pays for itself in terms of convenience and functionality. Just be sure to first determine whether your gadgets are compatible.

Don't be intimidated by my unboxing yesterday. I approached the Sync the same way I would review any other kind of consumer electronics—and the way any ordinary human being would use a similar type of electronic doodad. Meaning: Play first, read later.

The first hurdle setting up Sync was determining the method of standard operations. It took me a little while to figure out the menu system for setting everything up. It's a tree-based menu system similar to how a computer file directory works, but until I determined that the OK and Phone button on the steering wheel acted almost as the forward and backward button throughout the tree menus, it was painful trying to navigate through and remember the menus, all while managing the total Sync setup. I would have preferred an entire computer integrated into my car. Learning new operational standards and systems is not something anybody likes to do.

As mentioned yesterday as well, consult SyncMyRide.com to determine just how capable your cellphone is when operating with the Sync. The majority of the setup video was me trying to get all of my contacts onto the Sync. Because my phone didn't support the entire address book push, it required me to manually send (over Bluetooth) each contact to Sync, a process that I repeatedly botched. Eventually I ended up just dialing the number I wanted to call directly on the number pad, an adequate workaround and a way to buy time until I could further investigate why the Sync wouldn't accept my Bluetooth contacts pushed individually.

Once the cellphone address book is established, then many other features can be utilized, such as voice commands when using the phone, along with other options.

On the plus side, the media set-up process was nearly flawless. A little menu tweaking was required to determine what source the Sync recognized as the input. In my case, I set it up as my Zune through the USB connection. But it can also be configured to receive music over Bluetooth and through the auxiliary input. I was also happy to learn that Sync is capable of playing DRM-restricted music for a select number of the many supported MP3 players—including the Zune and the iPod. This is an excellent in-car media system that became a pleasure to use after I began to memorize a lot of the voice commands.

Overall, I can't put all of the blame on set-up on the Sync—my cellphone caused some of the problems, because I doesn't support all features available on Sync. Stay tuned for part three in the series where I give the Sync a full-blown road test.