"It gets driven hard and it gets driven often"—these might not be statements you typically expect to hear from the owner of a 1955 Mercedes 300 SL Gullwing but it's hard not to smile when you do.

Take one perfectly good Mercedes SLS AMG and throw a rice bucket full of vents, slats and carbon fiber at it. ASMA has applied its time-honored approach to the new Gullwing. Expect details and photos from Geneva. [ASMA]

The ad campaign for the gullwing door-equipped Mercedes SLS AMG fulfills two fantasies every real car guy has: driving upside down on the roof of a tunnel and getting Michael Schumacher to wink at you. Swoon.

According to 4WheelsNews, there's a Mercedes SLS AMG Black Series in the works that sheds 660lbs and turns the 563 HP, gullwing door-equipped GT into a track car. Also, expect the SLS AMG Convertible in 2011. [4WheelsNews]

We're not yet able to show you official images of the Mercedes AMG SLS Gullwing, but we now can show you some details thanks to this 22-page leaked dealer ordering guide. Anyone up for a $10,000 paint option?

We showed you the interior details two days ago, and those headers of fire a while back, but thanks to an as-yet-unnamed magazine, we've got what's supposedly the first look at the upcoming 571 HP V8-powered Mercedes SLS Gullwing.

Development is wrapping up on the Mercedes AMG SLS Gullwing, the all-new, 571 HP gull-winged velvet hammer from Stuttgart. A sneak peek of the beast inside.

Not only will you be able to fulfill your retro-throwback 300SL dreams with the upcoming Mercedes SLS AMG Gullwing, but you may also get a Roadster version, obviously sans-Gullwing. Oh, how Bruce!