Audi's "Meet The Beckers" Aims To Pan BMW, Mercedes and Lexus, Shoots…

Pricks drive BMW convertibles. Old people drive Mercedes sedans. Boring people drive Lexus crossovers. At least that's the message Audi wants you to hear with its new viral marketing effort, a web mini-series called "Meet the Beckers." The mini-series tells the tale of a dysfunctional affluent family. Although we've… » 10/10/08 12:00pm 10/10/08 12:00pm