GM's latest numbers from their "May the Best Car Win" campaign? Of 142,000 vehicles sold, 449 customers took the money-back guarantee option, four have returned cars, and 49 vehicles are in process. Overall, less than 1% of total sales.
On the topic of letting their latest products sell themselves, rather than crafting GM's image by talking up their corporate responsibility efforts. Lutz was speaking to journalists at a tepid pizza luncheon earlier today.
It's official. Jalopnik's Wes Siler will race GM's former vice-chairman Bob "Maximum Marketing" Lutz on October 29th at New York's Monticello Motor Club. Better news? You may be able to race Bob and Wes. May the best car win, bitches.
GM believes their new products are the best, launching a brand spankin' new ad campaign complete with a 60-day money back guarantee. Also, Bob Lutz is going to race Wes Siler. But you already know that.