Less Than 1% Of GM Customers Take Money Back Guarantee Option

GM's latest numbers from their "May the Best Car Win" campaign? Of 142,000 vehicles sold, 449 customers took the money-back guarantee option, four have returned cars, and 49 vehicles are in process. Overall, less than 1% of total sales. » 10/28/09 1:00pm 10/28/09 1:00pm

Jalopnik Vs. GM: Bob Lutz In Training For Monticello

Only six days now before our own Wes Siler takes on Bob Lutz at Monticello Raceway, pitting a Jaguar XFR against the Cadillac CTS-V. Lutz's been training at Milford Proving Grounds for the race; Still won't stop the pending caning. » 10/23/09 2:00pm 10/23/09 2:00pm

Bob Lutz—

On the topic of letting their latest products sell themselves, rather than crafting GM's image by talking up their corporate responsibility efforts. Lutz was speaking to journalists at a tepid pizza luncheon earlier today. » 10/14/09 4:30pm 10/14/09 4:30pm

Jalopnik Vs. GM: It's On!

It's official. Jalopnik's Wes Siler will race GM's former vice-chairman Bob "Maximum Marketing" Lutz on October 29th at New York's Monticello Motor Club. Better news? You may be able to race Bob and Wes. May the best car win, bitches. » 10/13/09 9:30am 10/13/09 9:30am

GM Launches "May The Best Car Win" Campaign With A 60-Day Money Back…

GM believes their new products are the best, launching a brand spankin' new ad campaign complete with a 60-day money back guarantee. Also, Bob Lutz is going to race Wes Siler. But you already know that. » 9/10/09 4:45pm 9/10/09 4:45pm

GM To Offer 60-Day Money Back Guarantee On All Vehicles

Channeling Lee Iacoca's "If You Can Find a Better Car, Buy It" ads, new GM chairman Ed Whitacre will be promoting a new 60-day money back guarantee on all GM vehicles starting on Monday. » 9/10/09 12:30pm 9/10/09 12:30pm