GM Pursues Ex-Con Homemaker Demo: Martha Shilling for Buick

If we needed more proof that GM has absolutely no idea what to do with its comatose Buick brand, here it is: they've enlisted the Queen of Omnimedia in to promote it. The Lucerne was featured in a recent episode of The Apprentice and ran a pitch today on Martha. Obviously lobbing anything that isn't held down with… » 12/01/05 3:14pm 12/01/05 3:14pm