Why So Many People Are Leasing Pickup Trucks Right Now

It's not your imagination; average pickup truck prices have risen aggressively in the past few years. Trucks are moving upmarket, buyers want to trade-up sooner, and they're focusing on "payments" over "price" so they can "afford" these heavy-duty luxury vehicles every three years. » 3/17/15 2:11pm 3/17/15 2:11pm

Why Stupid Special Editions Are Actually Pretty Brilliant

Chevy has already crapped out so many Special Edition 2015 Colorado and Silverado pickup trucks it's getting ridiculous, and according to their marketing folks "that's a trend that's going to continue." Other automakers are almost as guilty. I'm starting to think... they may be on to something. » 3/07/15 10:16am 3/07/15 10:16am

Tom Brady Didn't Want His Free Chevy Colorado

GM gifted Super Bowl XLIX MVP Tom Brady a 2015 Chevrolet Colorado Z71, probably because they've had oddly good luck with sports PR. But Brady passed off his prize to teammate Malcolm Butler, turning a simple publicity stunt into a convoluted one and looking classy doing it. » 2/11/15 8:00pm 2/11/15 8:00pm

Chevrolet Has Totally Embraced 'World Series Chevy Guy'

Chevy Rep Rikk Wilde was a little nervous presenting the World Series MVP award on Wednesday, stammering through a slogan for the 2015 Chevrolet Colorado he made up on the spot; "technology and stuff." But after the phrase and #ChevyGuy started trending on Twitter, the company went ahead and ran with it. » 10/30/14 1:09pm 10/30/14 1:09pm

Malaysia Airlines' "Ultimate Bucket List" Contest Is Tragically Dumb

As I wrote last week, Malaysia Airlines is burning through cash at the rate of about $2 million per day. This week they hosted a "My Ultimate Bucket List" contest hoping to lure customers back to the airline. Maybe it's not just bad luck, maybe Malaysian Airlines is also truly awful. » 9/03/14 1:43pm 9/03/14 1:43pm

​The Things You Can Learn From 90s Car Brochures

Every time I get together with a handful of distant friends and talk about 90s BMWs, I have the same compulsion. It isn't I need an old BMW, it's weirder: I need to scan the amazing BMW brochures from my fanboy youth. » 8/22/14 10:36am 8/22/14 10:36am

Nissan Xterra + Juke Nismo Mashup Looks Like A Street-Legal Lunar Rover

Nissan has been posting wacky photo'chops of their vehicles "mashed together" to get people to share them, and while I recognize I'm playing right into their plan I must admit the 2014 Nissan Xterra with a Juke Nismo front clip looks a little bit awesome. » 8/11/14 4:20pm 8/11/14 4:20pm

The Ten Most Honest Cars

In the world of "four-door coupes" and "dynamic sports activity vehicles" that are just lifted wagons, it's nice to know that these ten cars are out there as rolling monuments of automotive honesty. » 5/26/14 11:00am 5/26/14 11:00am

Ron Burgundy May Be Selling The Shit Out Of The Dodge Durango

Clearly, the new Ron Burgundy Dodge commercials are hilarious. But are they doing anything to sell cars? According to Defamer, the answer is yes. You stay classy in your new Durangos, America! » 11/06/13 2:09pm 11/06/13 2:09pm

Ron Burgundy Shows Up For Even More Hilarious Dodge Ads

All these years, I've been pronouncing "Dodge" with a hard D sound. But thanks to Ron Burgundy, America's greatest newsman, I now know it's pronounced with a soft D, like the soft J in jogging, or as Ron calls it, yog-ging. Thanks Ron! » 11/05/13 10:00am 11/05/13 10:00am

Will Ferrell Shot 70 Ads For The Dodge Durango As Ron Burgundy

When Chrysler teased four ads with Ron Burgundy hawking the Dodge Durango last week, we thought that it would be one or two quick ads. We were wrong. Really wrong. They're doing 70 of them and, so far, they're brilliant. » 10/07/13 12:05pm 10/07/13 12:05pm

"Intersect By Lexus" OR How About A Sales Pitch With Your Latte?

Lexus is trying to blur the line between selling things and selling an idea with the launch of their coffee shop/store/PR machine in Tokyo’s Aoyama district on August 30, 2013. » 8/21/13 4:08pm 8/21/13 4:08pm

Do You Feel More Involved When You Help Name Cars?

Names are hard. I haven’t had many pets in my life so far, but the three goldfish I’ve named in my life were named after I gave almost zero thought. I think one was named Bob. » 6/02/13 2:00pm 6/02/13 2:00pm

Smart Explains How They Determined The Weight Of Emu Poop

The Smart brand made news this week when they smartly outmaneuvered a blogger on Twitter when he suggested the crap of a single bird could destroy one of the cars. Not so, they said. It would take 4.5 million pigeon poops to destroy a Smart. » 6/22/12 2:00pm 6/22/12 2:00pm

How sexist marketing sold America on the automatic transmission

Detroit's ad machine — back when it ran on brown liquor and slathered on Old Spice without a touch of irony — used a not-so-subtle play on America's rigid gender roles to sell the country on automatic transmissions. The ladies, you see, can't be bothered to shift on their own. » 11/01/11 12:00pm 11/01/11 12:00pm

What is the most valuable global car brand?

According to the BrandZ Top 100 annual ranking of the world's most valuable brands, Toyota's brand value jumped 11% to $24.2 billion, allowing it to overtake BMW, which was No. 1 last year in the automotive category. » 5/09/11 6:00am 5/09/11 6:00am

The Army thinks NASCAR good place to find "diversity"

Defending $7 million in NASCAR marketing, an Army Lt. General said "As we reach out for diversity and we reach out for this dialogue on safe ground, I think it is a very good place to have this dialogue." » 2/22/11 12:00pm 2/22/11 12:00pm

"Chevy Runs Deep" Is The Worst Ad Slogan Ever

Chevy's new marketing team has settled on a motto for the iconic American brand that's soon to show up in dozens of ads. The line is: "Chevy Runs Deep." That's what she said. » 10/25/10 5:15pm 10/25/10 5:15pm