That Helmet Company With The Fancy HUD Is Using Instagram To Alienate The Last Of Its Fans

I don’t know about you guys, but if I invented a product that the whole world was waiting to see and was having some difficulties getting it into the hands of consumers, the last thing I would do is alienate those patient enough to stick with me. Skully, the brand behind that fancy but long-delayed heads-up-display…

Chevy's Anti-Aluminum Truck Ads Are Bullshit

Chevy’s got a new batch of videos knocking Ford for making the 2015 F-150 out of aluminum. The ads are well produced, but remarkably dumb. Chevy’s dead-set on selling “aluminum” as “weak” and ergo unfit to be truck-making stuff, but that argument is fundamentally idiotic.