Imagine the predicament of the Harley-Davidson Corporation: every paunchy middle-aged biker dude already owns your product. Where to find sales growth? Ladies? Hello?
I don’t know about you guys, but if I invented a product that the whole world was waiting to see and was having some difficulties getting it into the hands of consumers, the last thing I would do is alienate those patient enough to stick with me. Skully, the brand behind that fancy but long-delayed heads-up-display…
Ford has partnered with camper outfit Livin Lite to be the only automaker with OEM mobile home conversions on their trucks. You’ll also be able to get Ford-branded trailers by the time these hit lots in 2016.
Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.
Chevy’s got a new batch of videos knocking Ford for making the 2015 F-150 out of aluminum. The ads are well produced, but remarkably dumb. Chevy’s dead-set on selling “aluminum” as “weak” and ergo unfit to be truck-making stuff, but that argument is fundamentally idiotic.http://truckyeah.jalopnik.com/why-the-alumin...
It's not your imagination; average pickup truck prices have risen aggressively in the past few years. Trucks are moving upmarket, buyers want to trade-up sooner, and they're focusing on "payments" over "price" so they can "afford" these heavy-duty luxury vehicles every three years.
Chevy Rep Rikk Wilde was a little nervous presenting the World Series MVP award on Wednesday, stammering through a slogan for the 2015 Chevrolet Colorado he made up on the spot; "technology and stuff." But after the phrase and #ChevyGuy started trending on Twitter, the company went ahead and ran with it.
As I wrote last week, Malaysia Airlines is burning through cash at the rate of about $2 million per day. This week they hosted a "My Ultimate Bucket List" contest hoping to lure customers back to the airline. Maybe it's not just bad luck, maybe Malaysian Airlines is also truly awful.
Every time I get together with a handful of distant friends and talk about 90s BMWs, I have the same compulsion. It isn't I need an old BMW, it's weirder: I need to scan the amazing BMW brochures from my fanboy youth.
Nissan has been posting wacky photo'chops of their vehicles "mashed together" to get people to share them, and while I recognize I'm playing right into their plan I must admit the 2014 Nissan Xterra with a Juke Nismo front clip looks a little bit awesome.
In the world of "four-door coupes" and "dynamic sports activity vehicles" that are just lifted wagons, it's nice to know that these ten cars are out there as rolling monuments of automotive honesty.
In creating the 911 Turbo S, Porsche has inadvertently turned the regular 911 Turbo into some kind of Turbo Shitty.
Clearly, the new Ron Burgundy Dodge commercials are hilarious. But are they doing anything to sell cars? According to Defamer, the answer is yes. You stay classy in your new Durangos, America!
All these years, I've been pronouncing "Dodge" with a hard D sound. But thanks to Ron Burgundy, America's greatest newsman, I now know it's pronounced with a soft D, like the soft J in jogging, or as Ron calls it, yog-ging. Thanks Ron!
When Chrysler teased four ads with Ron Burgundy hawking the Dodge Durango last week, we thought that it would be one or two quick ads. We were wrong. Really wrong. They're doing 70 of them and, so far, they're brilliant.
Lexus is trying to blur the line between selling things and selling an idea with the launch of their coffee shop/store/PR machine in Tokyo’s Aoyama district on August 30, 2013.
Names are hard. I haven’t had many pets in my life so far, but the three goldfish I’ve named in my life were named after I gave almost zero thought. I think one was named Bob.