The Smart brand made news this week when they smartly outmaneuvered a blogger on Twitter when he suggested the crap of a single bird could destroy one of the cars. Not so, they said. It would take 4.5 million pigeon poops to destroy a Smart.
Detroit's ad machine — back when it ran on brown liquor and slathered on Old Spice without a touch of irony — used a not-so-subtle play on America's rigid gender roles to sell the country on automatic transmissions. The ladies, you see, can't be bothered to shift on their own.
According to the BrandZ Top 100 annual ranking of the world's most valuable brands, Toyota's brand value jumped 11% to $24.2 billion, allowing it to overtake BMW, which was No. 1 last year in the automotive category.
Defending $7 million in NASCAR marketing, an Army Lt. General said "As we reach out for diversity and we reach out for this dialogue on safe ground, I think it is a very good place to have this dialogue."
Virgin Atlantic has a new ad out! And it makes flying look like something between attending the VMAs and a scene from 300. But let's keep it really real here, Virgin—you're cool, but flying is not like this.
With the final stage of the Chevy Volt's launch just around the bend, the Chevy marketing crew has trademarked the slogan "it's more car than electric." Will other EVs pick up on the neg? (Photo: Chris) [Trademarkia]