Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid. »10/01/15 11:53amThursday 11:53am

Chevy's Anti-Aluminum Truck Ads Are Bullshit

Chevy’s got a new batch of videos knocking Ford for making the 2015 F-150 out of aluminum. The ads are well produced, but remarkably dumb. Chevy’s dead-set on selling “aluminum” as “weak” and ergo unfit to be truck-making stuff, but that argument is fundamentally idiotic.http://truckyeah.jalopnik.com/why-the-alumin... »7/21/15 3:38pm7/21/15 3:38pm

Why Stupid Special Editions Are Actually Pretty Brilliant

Chevy has already crapped out so many Special Edition 2015 Colorado and Silverado pickup trucks it's getting ridiculous, and according to their marketing folks "that's a trend that's going to continue." Other automakers are almost as guilty. I'm starting to think... they may be on to something. »3/07/15 10:16am3/07/15 10:16am

Chevrolet Has Totally Embraced 'World Series Chevy Guy'

Chevy Rep Rikk Wilde was a little nervous presenting the World Series MVP award on Wednesday, stammering through a slogan for the 2015 Chevrolet Colorado he made up on the spot; "technology and stuff." But after the phrase and #ChevyGuy started trending on Twitter, the company went ahead and ran with it. »10/30/14 1:09pm10/30/14 1:09pm