Portlandia's Obvious Subaru Product Placement Is Obvious

When I first saw the above clip from IFC's "Ha Ha White People" comedy Portlandia I was certain it was product placement (Subaru confirmed this), even if the universe of Portlandia is the kind of place where almost everyone has a favorite Ethiopian restaurant and drives a Prius or a Subaru. It's just a little too… » 1/24/12 2:30pm 1/24/12 2:30pm

The Cheap, Ugly 1969 Su-BAR-u 360: Wow!

Back when Malcolm Bricklin decided to import the 66 MPG Subaru 360 » 8/26/08 11:00am 8/26/08 11:00am to the United States, there was just one selling point: cheapness! This trio of ads, featuring a bell-bottomed babe and painfully dated flute-and-harpsichord soundtrack, gave no hint that one day SOO-bar-oo would sell huge quantities of somewhat less…

How About A Yugo For The 24 Hours Of LeMons?

When we were at Evil Genius Racing to get the cage put in the Black Metal V8olvo, we couldn't help but notice the bright red Yugo GV parked by the shop. Turns out the little Balkan pseudo-Fiat belongs to laboratory assistant and expert welder Evil Clint, who picked it up for next to nothing and is contemplating… » 3/10/08 3:00pm 3/10/08 3:00pm

Every New Morning: Bricklin's China Plan Changes Again

If one thinks about it, the only truly great thing Malcolm Bricklin ever did was bring Subarus to America. Other than that, Yugo? The Bricklin? Entirely amusing vehicles, but only if other people own them. So who really expected his venture with Chery to succeed? Well, we kind of did. At least for a while. But now… » 11/20/06 5:00pm 11/20/06 5:00pm