Portlandia's Obvious Subaru Product Placement Is Obvious

When I first saw the above clip from IFC's "Ha Ha White People" comedy Portlandia I was certain it was product placement (Subaru confirmed this), even if the universe of Portlandia is the kind of place where almost everyone has a favorite Ethiopian restaurant and drives a Prius or a Subaru. It's just a little too… » 1/24/12 2:30pm 1/24/12 2:30pm

You, Too Can Buy Three Yugos On eBay

How badly do you want a Yugo? Not that badly? Would you take three for less than a thousand dollars? No? We wouldn't, either. Or maybe we would. Hell, they're all red. How can you say no to that? » 7/13/10 3:00pm 7/13/10 3:00pm

Why The Yugo Isn't Just A Punchline

Admit it: The Yugo is strangely fascinating. Jason Vuic's book Yugo: The Rise and Fall of the Worst Car in History is equally fascinating. Wired.com recently spoke with Vuic about the car's legacy. —Ed. » 5/20/10 1:30pm 5/20/10 1:30pm

The Yugo: The Rise and Fall of the Worst Car in History by Jason Vuic

As author Jason Vuic points out in The Yugo's introduction, the Yugo wasn't really the worst car in history. How did it capture the role of Worst Car Ever in the mind of most Americans? This excellent book explains all!
» 3/20/10 7:00pm 3/20/10 7:00pm

The 1970 Subarus: Driven By Very Groovy Chicks, Very Brave Hoons

If you're young where it counts, the Subaru Sport is a grabber! We've got the whole line of Malcolm Bricklin's little imports, including the 360, microtrucks, and the innovative front-drive, boxer-engined Star. » 12/23/08 11:00am 12/23/08 11:00am

The Cheap, Ugly 1969 Su-BAR-u 360: Wow!

Back when Malcolm Bricklin decided to import the 66 MPG Subaru 360 » 8/26/08 11:00am 8/26/08 11:00am to the United States, there was just one selling point: cheapness! This trio of ads, featuring a bell-bottomed babe and painfully dated flute-and-harpsichord soundtrack, gave no hint that one day SOO-bar-oo would sell huge quantities of somewhat less…

How About A Yugo For The 24 Hours Of LeMons?

When we were at Evil Genius Racing to get the cage put in the Black Metal V8olvo, we couldn't help but notice the bright red Yugo GV parked by the shop. Turns out the little Balkan pseudo-Fiat belongs to laboratory assistant and expert welder Evil Clint, who picked it up for next to nothing and is contemplating… » 3/10/08 3:00pm 3/10/08 3:00pm

Every New Morning: Bricklin's China Plan Changes Again

If one thinks about it, the only truly great thing Malcolm Bricklin ever did was bring Subarus to America. Other than that, Yugo? The Bricklin? Entirely amusing vehicles, but only if other people own them. So who really expected his venture with Chery to succeed? Well, we kind of did. At least for a while. But now… » 11/20/06 5:00pm 11/20/06 5:00pm

Bricklin Pops Chery Brand Before GM Can

According to Visionary Vehicles' spokeswoman Wendi "Oh Lord, Take Me Downtown, I'm Just Looking for Some" Tush, the Chery vehicles they're importing from China won't be branded as such in the US due to pressure from GM, who claim the word's too similar to "Chevy." "They're bigger than we are and they have more… » 9/21/05 12:17pm 9/21/05 12:17pm