Shooting A BMW Print Campaign Filled With Drifting M-Sport Cars

Sean Madden, creative director from the ad agencyBrains On Fire, reached out to me earlier this year and asked if given an arsenal of stunt drivers, the newest high performance BMW’s, and a closed race course, could I create a 58 foot long composite print for BMW. My answer? “When can I start?” » 9/02/13 2:31pm 9/02/13 2:31pm

The Stock BMW M5 Can Run A Blistering 11.78 Second Quarter Mile

Buying a fast car is one thing, but taking it to the drag strip is the leap of faith that lets you find out how badass your ride really is. Doing well can bring elation, but falling short of your own expectations can really ruin your mood. » 9/20/12 4:00pm 9/20/12 4:00pm

New BMW M5 fakes its engine noise for your pleasure

When we drove the 2012 M5 on a frozen lake we felt the Bavarian stormer was great but a little disappointing in its engine sounds. BMW's fix: a new piece of technology that pumps synthetic engine noise into the cabin. Is it better to know someone's faking in advance? » 9/23/11 3:00pm 9/23/11 3:00pm

BMW crashes into Lamborghini: Before and after

Speed is addictive, which may explain why the owner of this Lamborghini Murcielago decided to tussle with a BMW M5 as they both left the 2011 SuperGT race at the Sepang International Circuit in Malaysia this afternoon. As these exclusive before-and-after photos show, the Lambo loses. » 6/19/11 10:32pm 6/19/11 10:32pm

2012 BMW M5 plows through the rain

A little less than a year from going on sale, the new BMW M5 bahn-stormer was caught in the wilds of the California freeway system yesterday, wearing BMW's trademark camouflage wrap on just the tips of its go-fast aero bits. While we've already driven it, even we haven't seen it this naked. Until now. » 5/17/11 3:30pm 5/17/11 3:30pm