Lotus Cars, the beleaguered manufacturer of sports cars whom we are extremely worried about, just got a nice little ray of sunshine from its rainy, overcast motherland. The British government will inject them with a small amount of cash for 300 new jobs and hopefully new models.
At the 2010 Paris Motor Show, Lotus went nuts and introduced five new concept vehicles that were supposed to be introduced over the next six years. And at the 2011 LA Auto Show, Lotus announced they would enter IndyCar in 2012 as a new engine supplier.
In the annals of corporate history, I doubt any company has ever flipped their shit more completely than Lotus just did in this Facebook post. Meant to be a response to media reports about the automaker's financial problems, management instability, and one mostly harmless joke, it quickly became the ultimate example…
Last week, Lotus CEO Dany Bahar explained how the Proton-owned automaker is increasing the size of its cars in a new, polarizing mass-market strategy. It was, as expected, met with contempt by Lotus fan-boys. Now, Lotus responds.
We wanted to hear from Lotus about why their new lineup appears to contradict Lotus tradition of lightweight sports cars. Instead, Lotus CEO Dany Bahar told us Lotus was making its cars fat because it wants to.
Consistent with their overriding philosophy, Lotus has entered a patent application for a lighter, simpler and more compact version of the complex dual-clutch transmission.
Sure, you won't get the visceral sensation of tossing a Lotus Exige into a corner, but "driving" the Lotus test track in Hethel, UK on Google Street View is better than nothing. Plenty of fun machinery on the track, too.