Renault May Bring BMW-Style 'Art Cars' To F1 Because The F1 Grid Is Ugly

Formula One’s grid in recent years has been 50 shades of mind-numbing grey, which Renault Sport F1 Managing Director Cyril Abiteboul described to as embarrassingly ugly. So, Renault wants to fix that, starting with a new bright yellow car and hopefully following up with a series of art cars.


McLaren Added The Laziest Darth Maul Costume Ever To Their Newest F1 Car

You know that kid who really doesn’t want to do Halloween, but slapped a couple red stripes on his face and claims he’s Darth Maul? That’s the livery on McLaren’s new MP4-31 Formula One car this year: the world’s laziest attempt to look like Darth Maul. Hopefully that means all the effort went into the car rather than…

Red Bull's Boring New Formula One Look Falls As Flat As Its Finish

Matte finishes! If you thought you were rid of them in all their boring dullness in 2008, sorry. Without Infiniti to add purple highlights to this year’s Red Bull F1 car, the eXtReMe energy drink folks have opted for a plainer, duller livery rendered in the aftermarket’s terrible bro-finish of choice. It’s awful!

Remember When A Concorde Wore This Ridiculous Pepsi Livery?

Brands often commission special vehicles to promote a new product or make a quality impression with a particular demographic. In conjunction with a major rebranding in 1996, Pepsi struck a deal with Air France to create a truly unique and inspiring marketing tool using one of the 20 Concorde aircraft in existence at…


SpongeBob SquarePants On A Race Car: Great Livery, Or Greatest Livery?

Last name Ever. First name Greatest. SpongeBob SquarePants has been all over American race cars this year, and the world is better for it. This weekend, Bubba Wallace will run everyone’s favorite pineapple-dwelling sponge in Xfinity, but he’s not the only one getting marketing dough from Nickelodeon this year.

The Porsche 919 Now Comes In The Right Color; Must Now Win Le Mans

Shut. The. Front. Door. Shut down the Internet. Drop everything. And look at this. Porsche just showed off its trio of Le Mans-bound 919 LMP1 race cars, and they finally painted one in the right color. This car is pretty much guaranteed to win. Place all bets on #17. (Oh, and they’ve got black and white cars, too.)