Remember When A Concorde Wore This Ridiculous Pepsi Livery?

Brands often commission special vehicles to promote a new product or make a quality impression with a particular demographic. In conjunction with a major rebranding in 1996, Pepsi struck a deal with Air France to create a truly unique and inspiring marketing tool using one of the 20 Concorde aircraft in existence at… » 6/06/15 2:00pm 6/06/15 2:00pm

SpongeBob SquarePants On A Race Car: Great Livery, Or Greatest Livery?

Last name Ever. First name Greatest. SpongeBob SquarePants has been all over American race cars this year, and the world is better for it. This weekend, Bubba Wallace will run everyone’s favorite pineapple-dwelling sponge in Xfinity, but he’s not the only one getting marketing dough from Nickelodeon this year. » 5/03/15 8:49am 5/03/15 8:49am

The Porsche 919 Now Comes In The Right Color; Must Now Win Le Mans

Shut. The. Front. Door. Shut down the Internet. Drop everything. And look at this. Porsche just showed off its trio of Le Mans-bound 919 LMP1 race cars, and they finally painted one in the right color. This car is pretty much guaranteed to win. Place all bets on #17. (Oh, and they've got black and white cars, too.) » 3/26/15 3:02pm 3/26/15 3:02pm

The MOMO Livery Contest Winners Look Even Better In Person

The Jalopnik Bump lives on! We've left our mark right at the front of the Momo Ferrari 458 and Porsche 911 that received the livery-by-Internet treatment during the Pirelli World Challenge offseason. Here are the livery contest winners you helped choose. Ya done good, Internet. Ya done real good. » 3/07/15 7:48pm 3/07/15 7:48pm

The First Customer Corvette C7.R Is Drop-Dead Amazeballs Gorgeous

Everyone knows and loves the classic Corvette racing yellow and black. Customer team Larbre Competition just updated that paint scheme with this wild yellow, black, green and white livery for their new Corvette C7.R. And oh yes, the World Endurance Championship's favorite 'Vette squad is back in a Chevy. » 2/05/15 3:20pm 2/05/15 3:20pm

Stop Fawning Over Retro Liveries. It's Time For Something New.

Every time a professional race team swaps sponsors, switches cars or starts a new year, you always hear approximately 47 billion calls for them to go back to a classic livery. "Do the pink pig!" "You're not sponsored by Gulf, but can you do Gulf blue and orange anyway?" "ZOMG MAKE GULFTINI STRIPES!" » 12/20/14 12:00pm 12/20/14 12:00pm

Here's That Poster Of R2 Droids In Racing Livery You Probably Wanted

Recently, my 3 year-old son Otto has been really, really into R2 droids. This, of course, is totally fine by me, as I loved them as a kid as well, and frankly still do. So an excuse to buy a bunch of toy droids is always welcome. That's probably why I decided to see how they'd look in racing liveries, and made this… » 4/18/14 6:30pm 4/18/14 6:30pm