The Historical Guide To Designer Label Lincolns

Lincoln is not the only brand to make use of designer labels to make certain models seem more special or tasteful or sale-able. But it’s still surprising (maybe a little disappointing) that they decided to be very unimaginative when they announced their new “designer” trim level of the new-for-2013 MKZ sedan. » 8/18/13 12:00pm 8/18/13 12:00pm

Lincoln Is Screwed And Jimmy Fallon Won't Save Them

Ford's been on an amazing streak building great cars that manage to sell to the masses. It's been a single brand turnaround that deserves all the praise we've been giving it. Ford's "premium" Lincoln brand is entirely made up of rebadged Fords that are slightly nicer and unreasonably more expensive. It's been a… » 12/03/12 3:40pm 12/03/12 3:40pm