This Is Jimmy Fallon's Boring Twitter-Sourced Lincoln Super Bowl Ad

A little while back, Lincoln relaunched itself by adding the words "Motor Company" to its name, sending people out for test drives that include a free dinner, and getting Jimmy Fallon to make a Twitter-sourced Super Bowl ad that was guaranteed to make the brand about 34 percent hipper. » 2/01/13 9:00am 2/01/13 9:00am

Lincoln Is Screwed And Jimmy Fallon Won't Save Them

Ford's been on an amazing streak building great cars that manage to sell to the masses. It's been a single brand turnaround that deserves all the praise we've been giving it. Ford's "premium" Lincoln brand is entirely made up of rebadged Fords that are slightly nicer and unreasonably more expensive. It's been a… » 12/03/12 3:40pm 12/03/12 3:40pm