The news is buried deep in a press release about solar panels on factory roofs, using recyclable implants in booth babe's breasts and all sorts of nonsense about CO2. But here's the key paragraph for ADD-addled readers.

At this point, Research & Development activities will continue in the following directions:

- decreasing vehicle mass
- improving combustion
- reducing friction
- Start-and-Stop systems
- hybrid drive train solutions
- biofuels

The Italian supercar maker has previously discussed the possibility of future hybrid powertrains, most likely on the Lamborghini Estoque, should it reach production. At last year's Paris Motor Show, Lambo President and fashion icon Stephan Winkelmann said about the Estoque, "a particularly economical, but nevertheless dynamic, variation would be a V8 with a hybrid module or an extremely high-performance TDI."

Since Lamborghini is owned by Audi, it's reasonable to assume that hybrid technology could be borrowed or adapted from cars like the Audi A1 Concept while a diesel engine would likely come from the Audi Q7 V12 TDI.

The reason both Ferrari and Lamborghini are suddenly hoping on the hybrid bandwagon is increasing pressure from US and European governments to raise Corporate Average Fuel Economy Standards for all automakers over the next decade. Even though Ferraris and Lamborghinis make up only a fraction of one percent of vehicle miles driven and therefore don't contribute significantly to pollution, they could get factored in to the overall average of their parent companies Fiat and VW, respectively. Like the performance-oriented Ferrari Hybrid, we'd expect any eco-friendly Lambo to be big on badass and short on the emasculated wimpyness of cars like the Toyota Prius.

The press release follows:

LAMBORGHINI ANNOUNCES NEW, AMBITIOUS PROGRAMS FOR REDUCING CO2

• 35 million Euros investments
• The construction of a large photovoltaic plant, combined with an energy-saving project, will achieve a 30% reduction in the factory's CO2 emissions by 2010
• Modifications to vehicles will result in a 35% reduction in CO2 emissions by 2015

Automobili Lamborghini announces its intention to complete its program of environmental sustainability in record time by presenting new plans which will enable the company:

• to achieve a 30% reduction, by the year 2010, in the CO2 emissions produced by its factory
• to achieve a 35% reduction, by the year 2015, in the CO2 emissions produced by its vehicles

The plans for reducing emissions will thus involve two areas: modifications to the Lamborghini factory in Sant'Agata Bolognese, and development in vehicle design.

To redefine its industrial processes in accordance with its policy of environmental sustainability, Lamborghini has just begun a project to complete installation of a large photovoltaic system by the end of 2009.

The roof-top plant will produce 1,582 Megawatt hour (MWh) of "green" energy per year, which translates into a 20% reduction in CO2 emissions (-1,067,820 Kg/year) by 2010.

The photovoltaic systems will have a total installed power rating of 1,4 Megawatts and will extend over 17,000 m2 throughout the entire industrial area. The new system will be built by Sinergia Sistemi S.p.A.

At the same time, an equally important energy conservation project involving insulating the production facility's whole roof, improving lighting and heating and introducing destratification systems for heated air will be completed, thus resulting in a 10% energy usage reduction by 2010.

These projects represent the next step in a program that began last year with the opening of the new Lamborghini
Logistics Center. The Center has already contributed to diminishing the impact caused by heavy truck traffic on the roads between Anzola and Sant'Agata Bolognese. It is calculated that this facility has achieved a reduction of emissions by over 75 kg per annum, and nitrogen oxide by over 750 kg (Sources: Standard Euro 3).

In April 2009 Lamborghini obtained the UNI EN ISO 14001 certificate, meeting the international environmental standards. It is also the first firm in the Italian automotive sector to be close to registering for the EMAS environment certificate, having successfully completed the program: EMAS regulations are set by the European Union to support organisations in their effort to evaluate and improve their own environmental efficiency.

These recent achievements support Lamborghini's commitment to protecting the environment in which it operates, and its desire to make all stakeholders aware of its actions in a transparent manner.

With regard to Lamborghini vehicles, the CO2 reduction plan aims for an additional 35% decrease in emissions by the year 2015.

The program reached its first milestone with the Gallardo LP 560-4. Introduced last year, the new car's technical advancements resulted in an 18% reduction in CO2 emissions.

At this point, Research & Development activities will continue in the following directions:

- decreasing vehicle mass
- improving combustion
- reducing friction
- Start-and-Stop systems
- hybrid drive train solutions
- biofuels

Lamborghini's commitment and its sense of social responsibility regarding the environment is evidenced by the numbers and by the sheer size of the investments that are planned. 35 million Euros will be appropriated over the next five years for this purpose.

Stephan Winkelmann, the President and CEO of Lamborghini, has said, "Despite the difficult situation in today's global economy, Lamborghini is committed to its policy of environmental management, since we are well aware of the great opportunities that derive from it. We have an objective to reduce CO2 emissions to the greatest possible degree. We have also set compulsory annual goals that are part of an integrated approach both considering the automobile as an element which is more considerate of the environment, in terms of emissions and the use of resources, to the accomplishment of a series of corresponding measures such as modifications to our factory. This is an important action for Lamborghini and a central opportunity for our long term corporate and product development."

European Parliamentarian Guido Sacconi, President of the European Commission on Climate Change, recently paid a visit to Lamborghini headquarters in Sant'Agata. At that time, he said that, "The commitment shown by Lamborghini with its efforts to reduce environmental impact and develop vehicles with less polluting technologies confirm the company's goal of following the right path toward complying with the directives of the European Union. To safeguard the DNA, history and technology of niche car manufacturers on a European level, a series of exceptions have been passed for manufactures of 'specialty' vehicles (with fewer than 10,000 new cars made per year) who run their own production facilities and design centres, even though they are part of a group of associated producers. This is the exact situation in which Lamborghini finds itself. We have been particularly satisfied with the actions it has taken thus far, because they illustrate this company's desire to embrace a new industrial vision which combines competitiveness and performance with social responsibility."

[source: Lamborghini]

Here's the full press release from the Italian bull-headed brand:

In reference to recent press coverage commenting on cancellation of its Estoque project, Lamborghini has not taken any decision to produce its Estoque concept car, the four door performance saloon concept shown at Paris motor show in 2008.

As stated when the car was shown, Lamborghini believes that if a third model line should ever be added to its product line up, a four door luxury performance saloon could be a logical product strategy. No decision has been made to produce the Estoque.

“The timing and market conditions are just not right for an additional model line,” Lamborghini’s boss of research and development Maurizio Reggiani told Autocar.

The first Lamborghini in two decades with an engine up front and two seats in the back would have been powered by the Gallardo’s V10 or—save our souls—an Audi turbodiesel.

What better time than now to reminisce about a four-seat Lamborghini that did get built: the wonderful Espada grand tourer, produced between 1968 and 1978. While not a sedan but rather, a four-seat coupé, designer Marcello Gandini—of Miura, Countach and Lancia Stratos fame—introduced a twist never since reproduced: the Espada became a coupé not by a roof that swung downward, but by a floor that appeared to swing upward:

The result was a lovely shape which takes some getting used to, but does what no other 2+2 coupé can: enable lanky 6'2" guys to sit comfortably in the back seats. Where they can swing open the back windows and listen to a gasoline-fueled V12 engine do its thing through four chrome-tipped tailpipes.

Photo Credit: Balázs Fenyő (Espada), edans/Flickr (bullfighter)

According to Lamborghini's Chief Engineer, Maurizio Reggiani, it is on the table for the sedan:

“The pressure is already on us to do something significant to lower CO2,” “We will never offer our super-sports cars with diesel engines, and we will never resort to turbocharging for those cars either; to do either would betray our heritage and customers, and for Murcielago and Gallardo we can make the savings in other way. But the opportunity is there to develop a turbocharged, maybe even a diesel engine for Estoque, and since the car could be well-priced and could sell in quite large numbers for us, it’s a big chance for us. No Lamborghini will ever emit 120g/km, but still we have to improve our figures and make progress.”

Here's a crazy thought: what about a turbodiesel? We think we've driven one that could fit the bill and provide lower emissions. [4 Wheels News]

Obviously, a sedan is a four-door automobile with a trunk in the back; we'd say it's fair to expect any good sedan should also drive confidently, be reasonably comfortable, and tastefully styled. So, along those lines, a very good sedan would be something like an Audi A6 — very good to drive, very comfortable, and very nice to look at. You might be thinking then, a super sedan is something like the fire-breathing Audi RS6, a machine that takes all the premium facets and simply adds more. That's part of it, but a true super sedan also needs exclusivity and that most intangible quality: character. With that in mind, here's our list of the top ten coolest super sedans ever.

10.) Daimler Double Six Vanden Plas (Series 1)
It may look like a Jag, but that's because it essentially is an upmarket version of the Series 1 Jaguar XJ. So why not just get the Jag? Remember, these were cars produced by British-Leyland in the '70s, so basically you were paying the Daimler premium not just for the badge, but for someone to actually pay attention when they were bolting the thing together. With that you got better wood, leather, and exclusivity as well. 885 Double Six models equipped with the monstrous Jaguar 5.3-liter V12 were made, with just 351 of those being the long-wheelbase top-of-the-line Vanden Plas models. Grace, pace, space, and then some. [source, image]

9.) Maserati Quattroporte IV Evoluzione
Since its first incarnation in the '60s, the Maserati Quattroporte has been the definitive super sedan. We think these fourth generation models were the coolest. Made during an era when Maserati was content purely as niche brand, it was arguably the most exotic Quattroporte, with styling by the same guy that penned the Lamborghini Countach. The last run of cars, known as the Evoluzione, benefited from a long list of minor improvements brought on by the brand's new owners: Ferrari. The twin-turbo 3.2-liter V8 was good for 336 HP. Perhaps not as beautiful as the first or most recent generations, the Quattroporte IV was crisp, clean, and handsome. [source]

8.) BMW 745i (E23)
The first thing to know about the E23 BMW 745i is which 745i is being talked about. The 745i that most of the world knows is powered by a turbocharged version of the commonplace M30 inline-six mated to a slushbox. Early models had 3.2-liter engines fed by 10 PSI of boost, later models with 3.4-liter mills but just 6 PSI from the turbo. That's all well and good, but down in booming '80s South Africa, the turbo setup simply wouldn't fit under the hood of right-hand-drive models. So, some touring car racers decided to just take a 7-Series and drop in the M88 inline-six from the BMW M1 supercar, good for 286 HP. Now referred to by some as the M745i, these cars were the closest the world has ever come to having a true BMW M7. The idea caught on, but of about 209 examples built, only a precious 17 or so came with a 5-speed manual gearbox. Tick the right boxes and you could even have power reclining rear seats covered in water buffalo hide. [source]

7.) DeTomaso Deauville
Italian style with American grunt was what defined DeTomaso, but not everyone knows the supercar builder also had a super sedan. Using the same 5.7-liter Ford V8 found in the Pantera, the Deauville is said to have had as much as 330 HP on tap. Sure it was equipped with a humble 3-speed slushbox, but don't think that meant it wasn't fast. For instance, Alejandro De Tomaso arrived in a Deauville at the car's press release at the DeTomaso factory stating that he had left Rome just two hours before, meaning he had averaged about 155 MPH...though that may have been a bit of hyperbole considering the standard car topped out at about 143 MPH. Either way, with just 244 examples built, the Deauville was seriously exclusive, and unmistakably cool. [source]

6.) Iso Rivolta Fidia
Say you wanted the Italian-American character of a DeTomaso, but with Chevy power and a bit more flair? Look no further than the Iso Rivolta Fidia. Designed by one Giorgetto Giugiaro while he was still working for Ghia, the Fidia perforates its sharp, slab-sided body with elegant vents along the C-pillar and behind the front fenders. It's the sort of sedan that would look perfect parked in a two-car garage next to a Ferrari Daytona. Equipped with a 350 HP 5.3-liter V8 sending power through a 4-speed manual gearbox, it might even be able to keep up with the prancing horse. But was it cool? Well, John Lennon thought enough of the Iso to buy one. [source, image]

5.) Bentley Turbo RT
Inevitably, any list of super sedans will include a Bentley, but why this one? While it's hard to distinguish one of Crewe's cruisers from another, the RT is set apart from the standard Bentley Turbo R by details like the sport wheels and radiator mesh grille. But if that isn't enough to make you take notice, the 400 HP erupting from the 6.75-liter turbocharged V8 should be. Still not impressed? How about 590 lb-ft of torque available at just 2000 RPM. Admittedly, there have been more powerful Bentleys since the Turbo RT, but this was the last super sedan sold before Volkswagen took ownership of Bentley in 1998. Just 50 were made. [source]

4.) Lagonda Rapide
No, not that Lagonda; not that Rapide either. This here is the original. Based on the Aston Martin DB4, the Lagonda Rapide pioneered the 4.0-liter inline-six engine that would later be used in the DB5, as well as a rear-axle design that didn't again see production until the DBS of the late '60s. The 236 HP may not seem like much today, but with a top speed of 130 MPH, it was plenty. From 1961 to '64 only 55 Rapides were made. [source, image]

3.) Mercedes-Benz 450SEL 6.9
We've already gone on at length as to why we love the Mercedes-Benz 450SEL 6.9, back when we parked it in the Jalopnik Fantasy Garage. But how can't you be in awe of the mighty 6.9? It wasn't a simple muscle car with 286 HP and 405 lb-ft of torque from the big V8, it was a sophisticated showcase and perhaps the best all-around car of its time, with a Rolls-Royce price tag to match. [image]

2.) Monteverdi 375/4
A Swiss super sedan with Mopar power, the Monteverdi is pure coolness. The standard 7.2-liter V8 engine was no slouch, but the High Speed was what you really wanted. Indeed, this thing had a HEMI, 426 cubes worth, and the 7.0-liter V8 was good for essentially as much power as you wanted to tune it to make — production 375/4s were in the neighborhood of 450 HP. Combine that with a tube-frame chassis, a TV in the back seat and devastatingly sinister styling, and it's hard to imagine anything we'd rather own. [source, image]

1.) Ferrari 456 Venice
Of course, the top spot goes to none other than a creation commissioned for the Sultan of Brunei's massive collection. Pininfarina made many cars for the Sultan over the years, but the handful of Ferrari 456 sedans were perhaps the most elegant. Powered by the same 5.5-liter V12 as the standard coupes, they had 436 HP. If a super sedan is the perfect blend of sedan and supercar, the 456 Venice was the definitive example.

Lamborghini Estoque Concept
It is a Lamborghini like no other before it: a four-door sports car that sticks resolutely to its creed. The Lamborghini Estoque concept has everything that defines a Lamborghini: extreme, uncompromising and unmistakably Italian, it brings a whole new versatility to the brand's DNA - with its four seats and ample luggage space, this "everyday sports car" is a perfect fit for an equally versatile lifestyle.

Lamborghini Estoque is a study, a concept created specifically for the 2008 Salon d'Automobiles in Paris. From the very first glance there can be no doubt that this is a Lamborghini - a car with compelling presence, both unique and unmistakable. The long wheelbase, the low profile, the broad track, the mighty, accentuated wheels, the clean surfaces and razor-sharp definition - every single line breathes the spirit of the Lamborghini brand.

A new and unique elegance

The Lamborghini Estoque is an entirely new interpretation of the Sant' Agata design ethic: it is a concept that provides a clear indication of the future. This applies to the new, elegant self-confidence of the lines themselves, but even more to the concept of the vehicle. The Lamborghini Estoque is the first sedan in the history of Automobili Lamborghini, although "sedan" is more a reference to the number of doors than any other characteristics. Even sports sedan is an inadequate classification: the Lamborghini Estoque establishes a new category of super sports sedans. With a powerful front mid-engine, permanent all-wheel drive and a sophisticated, precision-tuned chassis, the Lamborghini Estoque boasts a unique technology package.

A sign of success

In Paris, the Lamborghini Estoque demonstrates the innovation, the creativity and the design flair of the Lamborghini brand, currently represented by the enormous success enjoyed by Lamborghini Gallardo and Murciélago super sports cars.

As a concept, the Lamborghini Estoque represents one of several possibilities for a third model series within the Lamborghini product line-up. At this point in time, no decisions have been taken in respect of either a third model series of any kind or of the Lamborghini Estoque concept in particular.

Of course, as a true Lamborghini, it goes without saying that the Lamborghini Estoque also bears a suitably powerful name with a rich heritage from the Spanish Corrida - bull fighting. The Lamborghini Estoque is a rapier (sword), approximately 90 centimetres (35.43 inches) long, used in a bull fight by the Matador.

The Concept

Lamborghini Estoque embodies the concept of a Lamborghini that is both a dedicated sports car and a relaxed Gran Turismo. As a sedan with four doors and four individual sports seats, it is a multi-faceted vehicle for multi-faceted lifestyles.

Relaxed Gran Turismo

The Lamborghini Estoque is the perfect travelling companion, be it en route to business meetings, the theatre, the golf course or even a weekend away with the kids. At the end of the day, it is the only car that allows you to share the singular driving pleasure of a Lamborghini with more than one person - possibly even with the whole family. And there is still enough room left over for weekend luggage or several golf bags.

Despite its extremely low profile - at a mere 1.35 meters (4.43 feet) high - the Lamborghini Estoque is surprisingly spacious. The secret lies in its very long wheelbase which, in spite of the rearwards positioning of the front mid-engine, enables a relaxed, sporty seating position. Entering and exiting is also pleasingly straightforward through the large, wide-opening doors.

Challenging: a thoroughbred sports car

At the same, the Lamborghini Estoque is a thoroughbred sports car with exceptionally refined power delivery, razor-sharp precision handling and a meaty engine tone. Challenging driving pleasure on a winding mountain road, followed by a relaxed, enjoyable journey along miles and miles of motorway- the Lamborghini Estoque is commanding across the entire driving spectrum, at the highest level. The Lamborghini Estoque's versatility makes it the perfect addition to the range of Lamborghini super sports cars.

Design

Such a Lamborghini must be immediately recognizable in its design as a unique and unmistakable work of art. For the Lamborghini Estoque, this is clearly a case of "mission accomplished."

The proportions of the Lamborghini Estoque are simply fascinating: no other automobile combines so convincingly the elegance of length with the sporting attributes of a low profile and impressive breadth. Or to put it into figures - the concept painted in an all-new color, is 5.15 meters (16.89 feet) long and 1.99 meters (6.53 feet) wide, with a height of only 1.35 metres (4.43 feet). The wheelbase is a stately 3.01 meters (9.88 feet) - an equally important element of elegant vehicle architecture.

And it is unequivocally Italian - the flat bonnet, the long wheelbase, the narrow window openings, the flat rear that ends decisively with a negative return - it is all pure "Italianità" on wheels; everything bears the design language of the large classic Italian four-door cars, albeit with a unique, modern interpretation. Pure Lamborghini.

Clearly a sports car

The front end of the Lamborghini Estoque is a clear and unambiguous statement of its sports car credentials. Its place amongst the family of Lamborghini super sports cars is also distinct and unmistakable - with its swooping V-shape, its two large air intakes pulled forward and the small front spoiler in between. This front end design gives the Lamborghini Estoque a firm, low stance, while providing excellent aerodynamic efficiency. The large air intakes facilitate the cooling air that is important for such a high-performance vehicle and the spoiler was specifically designed to improve aerodynamic balance at high speeds.

Such distinctive sports car architecture is only possible by positioning the front mid-engine well towards the rear. Despite the very low bonnet, it goes without saying that the Lamborghini Estoque fulfils all safety regulations and pedestrian protection standards.

Taut muscles

The bonnet of the Lamborghini Estoque makes the origins of the sheer power of this vehicle immediately apparent. The location of the engine is clearly evident through the distinct division created by two large air outlets and the additional emphasis of a central power area. Further air outlets are positioned both left and right in the wings, behind each of the front wheel arches.

Together, with the division of the bonnet, these elements add emphasis to the area above the wheels, framing the front end of the Lamborghini Estoque like a taut muscle. The permanent all-wheel drive that is typical for all Lamborghinis means that the 22 inch wheels, with their new five double-spoke design, also do their part in delivering power to the road. Here too, the Centro Stile has stuck firmly to the Lamborghini principle that form always follows function; after all, the ample cooling air flowing into the high-performance driveline also has to move quickly out of the vehicle.

Tremendous tension along the flanks

Its proportions guarantee the Lamborghini Estoque an impressive appearance. The skilled sectioning along the flanks of the vehicle gives the body shell an incredibly muscular form. Beneath the flat surfaces of the bonnet, the incredibly powerful shoulder line, a further side line rising slightly towards the rear and, finally, the equally distinct sill line all add emphasis to the flow of power from the engine to the magnificent 23 inch rear wheels. The masculine profile is completed by the negative return of the rear end. This adds further tension to the form of the Lamborghini Estoque - the whole car looks coiled and ready to pounce at the drop of a hat. These sharp lines frame a fascinating interplay of surfaces across convex and concave curvatures. The Lamborghini Estoque clearly displays the design language of the Centro Stile Lamborghini with a distinctive elegance.

Powerful elegance at the rear

The flow of form is brought to its conclusion by the broad, even expanse of the rear end. The horizontal split created by the flat LED light clusters and the large, mesh-covered lower air outlets bring additional emphasis to this breadth. A narrow, slightly slanted "frame" panel surrounds the whole rear aspect and further highlights its powerful elegance.

Precise details, such as the hexagonal fuel caps on both sides of the vehicle, characterize the depth of the design language. The front headlamps, featuring bi-Xenon and LED technology, carry forward a theme evident in both the Lamborghini Reventón and the Lamborghini Gallardo LP560-4 - the Y-shape of the daytime running lights. The tiny green/white/red flag adorning the front wings discreetly highlights that an automotive statement as uncompromising as this one can come from only one country on Earth - from Italy.

The interior

Despite its extremely low profile, the Lamborghini Estoque offers a surprisingly generous feeling of spaciousness. The length of the interior facilitates a relaxed seating position for all four individual seats and plays a significant role in the supreme comfort of this super sports sedan over long distances. The interior reflects elements of the exterior design language, also evident in the cabin of the Lamborghini Estoque - in the distinctive lines of the door panels or in the swooping V-shape applied to the cockpit, reflecting the form used on the front end and on the bonnet.

Luxurious interior

The dominant material of the interior is highest-quality Nappa leather. The four individual seats boast sporting contours, supreme long-distance comfort and extensive electrical positioning options.

Cockpit with large-screen display

The cockpit presents the driver with a large-area LCD screen displaying vehicle and route information. A range of presentation formats are available for selection depending on personal preference - a distinctive classical layout with circular instrument dials, or an innovative digital display. A top-class audio installation and a sophisticated rear seat entertainment system round off the equipment.

Like the interior, the luggage compartment of the Lamborghini Estoque is also surprisingly spacious. Despite the low-profile rear end, it has plenty room for several golf bags or pieces of luggage.

Production feasibility

As a pure concept car, the Lamborghini Estoque is a design exercise and a further indication of the innovative power of the Lamborghini brand. Yet, it is based on a feasible technical concept that offers a whole range of fascinating alternatives for the body shell and driveline.

Just like the brand's super sports cars, the Lamborghini Estoque uses a mid-engine layout. However, the high-performance driveline used here is not located in front of the rear axle, as in the Gallardo and Murciélago or in the Reventón, but behind the front axle. This front mid-engine concept, with the driveline set way back, facilitates balanced weight distribution and a centre of gravity close to the vehicle's vertical axis. Both ensure the unparalleled agility and handling precision of a mid-engine vehicle.

Reserves in every situation

Like all contemporary Lamborghini models, the Lamborghini Estoque is also equipped with permanent all-wheel drive. It distributes the engine power to all four wheels, thus making for superior traction in all driving situations, as well as providing extra reserves for extremely sporty driving and for challenging weather conditions.

A range of drivelines is conceivable for the Lamborghini Estoque. This is headed up by the highly-acclaimed Lamborghini ten-cylinder from the Gallardo LP 560-4 - with more torque and higher revving than virtually any other engine. A complementary alternative could be a turbocharged eight-cylinder derived from this V10. A particularly economical, but nevertheless dynamic, variation would be a V8 with a hybrid module or an extremely high-performance TDI.

The Centro Stile Lamborghini

With the Estoque, the Centro Stile Lamborghini has created further proof of its creativity and attention to detail. The design centre that opened in 2004 is a studio of creatives, designers and model makers that combines the culture and the spirit of the brand with the power of innovation and of creating a new aesthetic. The Centro Stile Lamborghini is part of the best tradition of Italian vehicle design, and is leading the way forward with the latest in working techniques.

The Centro Stile is located in a 2,900 sq. meter (31,215 sq. feet) facility, where it occupies two interconnected floors. The generously proportioned design studio is equipped with two full-size surface tables and their associated tooling and measuring equipment, while further areas house the latest in computer workstations for the creative experts and a workshop for the model makers. The Centro Stile is also connected directly to the neighbouring Ufficio Tecnico - the direct link to Lamborghini's development department ensures the rapid realization of ideas. Speed is a key aspect for Lamborghini, for both its cars and its working processes; the Reventón was created in the record time of less than one year.

In-house creativity and implementation

From the first sketches made either on paper or using the three-dimensional computer program, through 1:10 or 1:4 scale models to full-size models, the complete design process is organized within small, fast-moving teams.

Since it was founded, the Lamborghini brand has been bringing innovative design trends to the rarefied atmosphere of the world's most desirable automobiles, and producing vehicles with absolutely unmistakable character. Models such as the Miura and the Countach were way ahead of their time, but quickly attained the status of timeless classics. From their first appearance, every new Lamborghini is destined to become a legend and sought-after collectors' item.

With the current Murciélago and Gallardo, Lamborghini has once again perfected an innovative design language. The exterior proportions provide an indication of the power and dynamic character of the driveline. Crisply-defined edges, precision lines and clean surfaces result in a design that is reduced to its very essence.

Every element is designed precisely in accordance with its function. Examples of this on the Lamborghini Murciélago LP640 include the movable cooling air intakes and the asymmetric sills; on the left side of the vehicle, the air intake is significantly larger to accommodate the flow of fresh air to the oil cooler.

Clear lines, perfect details

The unmistakable form of a Lamborghini is something that always speaks for itself: ornamentation or decoration of any kind has absolutely no place here. This firmly places the current models that bear the sign of the bull within the best traditions of their brand and of 60s and 70s Italian vehicle design. The sports cars of that time were acclaimed for their perfect proportions and for their objective, functional elegance that required no embellishment of any kind.

The purist execution of the lines is complemented perfectly by the passion for detail possessed by the designers in Sant' Agata Bolognese. The rear view of the Murciélago LP 640 is distinctive not only for its impressive power, but also for the fine interplay of the elements in the sophisticated rear light cluster.

The sensuality of precision and performance

A Lamborghini is a high performance athlete. Its high degree of sensuality is based on precision, performance and spontaneous action. This type of elegance is the elegance of pure, unadulterated power. This Lamborghini DNA is carried forward into future products at the Centro Stile, which is destined to continue to set clear design trends - the Lamborghini Estoque is the perfect example.

The design centre on the site of the historical birthplace of all Lamborghinis guarantees the super sports cars with the bull brand will remain exclusive, sensual and challenging - and always unmistakably Italian.

[Lamborghini]

Put us in the estounded category, though not necessarily in a good way. We think we know why the company was teasing us with angles: In full form the car is a bit underwhelming. Aft of the A-pillar the Estoque is attractive, if not a bit predictable. And the nose is classic Lamborghini. But the combination of the two elements is somehow incongruous. Perhaps it'll stand up better in person, but so far we're not convinced Lamborghini has advanced the form much. What do you think?

(QOTD is your chance to answer the day's most pressing automotive questions and experience the opinions of the insightful insiders, practicing pundits and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good "Question Of The Day" send an email to tips at jalopnik dot com.)

[Global Motors via Motorgears]