Even as the Lamborghini Aventador just begins to hit the world's fenceposts, there's already a new model to top it — one that, at $4.8 million, may be the most expensive car in the world. Well, most expensive scale model car anyway. Yes, that's right, it's a one-eighth size scale model — that may end up being sold for…

From now on, I'm starting a countdown clock from the launch of a new supercar to its first crash. I'm actually surprised it took this long to see how well the Lamborghini Aventador would survive an impact with a few poles.

Remember the Chinese barber who built a front-engined Lamborghini Aventador replica out of a car Americans know as the Infiniti I30? Cops confiscated it. Apparently it didn't look like the "Nissan Cefiero" listed on its papers.

Lamborghini's new V12 flagship — the Aventador LP 700-4 — is a monumental leap forward from its previous top model, the Múrcielago. It's lighter, faster, more powerful, easier to drive and still edgy as hell. Is it the world's best value for supercar money?

The Lamborghini Aventador LP700-4 gets a new promo video in which it crushes roads, causes rods to jut out of the ground, and creates a cataclysmic supercell over an unnamed desert. Basically, the LP700-4 is what the Mayans were trying to warn us about.

The rich are different from us; they've got the cash and the purchasing history to snap the latest supercars out from under us plebes. Those grandiose bastards did it again, hoovering up the entire first-year production run of the Ferrari FF and the Lamborghini Aventador LP700-4 before we've even had the chance to…

Collect 'em all! Lamborghini's offering the new Lamborghini Aventador LP700-4 flagship in a rainbow of colors, in standard, pearl, metallic and matte finishes, many named from Greek mythology. Configure your own! Trade 'em with your friends! Start a Ponzi scheme!

Here's the first live photos of the new raging bull — the Lamborghini Aventador LP700-4. To coincide with the first person-to-supercar shot, we've also created this first look — to give you everything you need to know. And yes, it does include the first shot of its scissor doors.

Yesterday brought the first fuzzy pictures (by way of World Car Fans) of the uncovered Lamborghini Aventador LP700-4, but now we've come across this high-resolution shot of the next fiery bull emphasizing its curvy shoulders we assume is a press shot.