New York Auto Show Preview: Buick Reintroduces "Super" Designation, Reveals Super-Duper LaCrosse And Lucerne

For 2008, the brand that even the General's vice-chairman wonders whether they got to in time, is going retro. The company's reintroducing the "Super" designation from the early 1950s. "Super," not to be confused with its hetero-life-mate, "Duper" was the umm...actually we're not sure what it used to be...as near as… »3/27/07 12:45pm

A Very Special Buick: GM's Oldster Division Looks to Yesteryear for a Modern Spark

While Mr. Wert attends some manner of press event at the Buick Home for the Aged, the Detroit News maps the crossroads at which the GM brand finds itself. How will the Buick brass navigate the "damaged" brand (said Bob Lutz) to a more prosperous future? One way is by resurrecting the "Super" tag that once denoted… »3/21/07 11:27am