Dodge Viper SRT10® Lives On As The Ultimate American Sports Car

* Last model year for current generation Dodge Viper
* More exclusive than ever before with more than 7,600 possible appearance combinations available for limited production run of 500 cars
* Two new exterior colors, including Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat
* New wider, dual racing stripe pattern
* Revised fifth gear ratio
* New wing endplate and revised wing profile on American Club Racer (ACR) model
* Short-throw shifter on ACR model
* Various special, limited-edition models available across 2010 lineup

Auburn Hills, Mich., Dec 2, 2009 -

To celebrate the final production year of the current generation Dodge Viper SRT10, Dodge plans to deliver a vehicle lineup like no other since the introduction of the iconic American sports car in 1992.

At the heart of the 2010 Dodge Viper SRT10 remains the venerable 8.4-liter (510 cu. in.) V-10 engine that produces 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque. Benchmark performance numbers, including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat, and a top speed of 202 mph, continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors–Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat–Dodge Viper SRT10 is now available in 12 different colors – the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations–the most for any one model year–significantly adding to the exclusivity of each car like never before.

New across the Viper lineup is a shorter fifth gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. Acceleration from 0-200 mph has improved by 14 seconds. This improvement is a direct result of the Chrysler Group LLC Street and Racing Technology team's experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in higher top gear acceleration and a quicker lap time.

The Viper SRT10 channels its power through a ZF Sachs twin-disc clutch that reduces rotating inertia by 18 percent, reduces clutch-pedal effort and improves engagement feel. Transferring power to the rear wheels is a heavy-duty six-speed manual transmission.

Stopping power is another carefully developed part of the Viper SRT10 equation, with 14-inch brake rotors gripped by Brembo 44/40 dual-opposing piston calipers in the front and Brembo 42/38 dual-opposing calipers in the rear. This system results in world-class braking performance of 60-0 mph in less than 100 feet.

Interior color options for 2010 include: standard black, two-tone black and red with red accent stitching, two-tone black and blue with blue accent stitching, two-tone black and medium slate grey with medium slate grey accent stitching and the two-tone black and natural tan with premium tan Nappa leather seats, tan center console, lower instrument panel and door panels introduced for the 2009 model year. On the Roadster model, the black and tan package includes a matching tan cloth convertible top.

Viper SRT10 ACR

The Dodge Viper SRT10 ACR receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes combined with the new fifth gear ratio result in an increased top speed of 4 mph (to 184 mph for the ACR model).

The enhanced four-wheel independent suspension features high-performance aluminum control arms and knuckles, KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber "fanged" splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow up to an amazing 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

New Special, Limited-edition Models

Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior highlights include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

The 2010 Vooodoo-edition Viper ACR will feature an all Black Clear Coat exterior with a Graphite Driver's Stripe outlined in red. Only 10 cars will be produced with the unique striping on both the exterior, as well as on the steering wheel.

Additional special edition models will be announced closer to their individual introductions. Pricing on the 2010 Dodge Viper lineup also will be announced at a later date.

SUBARU INTRODUCES 2010 IMPREZA® WRX® STI® SPECIAL EDITION
AND IMPREZA WRX LIMITED AT THE LOS ANGELES AUTO SHOW

LOS ANGELES, Dec. 3, 2009 – Subaru of America, Inc. is introducing the 2010 Impreza WRX STI Special Edition at the Los Angeles Auto Show, which runs December 4-13 at the Los Angeles Convention Center. Available in an initial limited run of 125 units, the WRX STI Special Edition features upgraded performance suspension (derived from the Japanese domestic market spec C), unique Aspen White paint and custom spec C wheels. Pricing will be announced at the Los Angeles Auto Show.

Also at the Los Angeles Auto Show, Subaru is introducing the 2010 Impreza WRX Limited model, which adds a leather interior, standard moonroof and SIRIUS® Satellite Radio over the feature content of the Impreza WRX Premium model. Turbocharged excitement remains courtesy of the 265 HP, 2.5-liter turbocharged boxer engine powering Subaru's Symmetrical All-Wheel-Drive system through a five-speed manual gearbox.

WRX STI Special Edition
The 2010 WRX STI Special Edition is aimed at the driving enthusiast who is willing to trade a few amenities to gain an extra measure of handling performance over the already extraordinary WRX STI. Suspension for the new version of this high-performance machine is adopted from the Japanese domestic market WRX STI spec C model, which adds a 1-millimeter thicker rear stabilizer bar, stiffer rear sub-frame bushings plus upgraded and retuned springs. The front springs are 16-percent stiffer, while the rear shocks have been stiffened by 29-percent.
Available in early Spring, the first 125 units of the 2010 WRX STI Special Edition will be painted in exclusive Aspen White, set off by the charcoal-colored 18 x 8.5 in. 14-spoke alloy wheels from the JDM WRX STI spec C. The WRX STI Special Edition will then become a regular production model later in 2010, available in standard colors.

The WRX STI Special Edition was developed by Subaru Tecnica International, the high-performance and motorsports subsidiary of Fuji Heavy Industries Ltd. Compared with the standard 2010 WRX STI, the WRX STI Special Edition features halogen rather than HID headlights; a single-disc CD player / 4-speaker audio system instead of the 6-CD /10-speaker system; manual air conditioning in place of automatic climate control, and body color side mirrors.

All other aspects of the WRX STI Special Edition remain as on the standard model, including the 305-horsepower / 290 lb.-ft. turbocharged/intercooled Boxer engine, 6-speed manual transmission and a high level of driver-selectable powertrain- and dynamic handling-control systems. The car's bulged fenders and rear quarter panels, rear gate-mounted spoiler and aerodynamic ground effects give the WRX STI a direct link to Subaru competition cars. The hood scoop, brake-cooling air intakes and engine heat outlets are all functional.

The Driver Controlled Center Differential (DCCD) version of Symmetrical All-Wheel Drive, which remains exclusive to the Impreza WRX STI, offers three selectable automatic performance modes in addition to six manual center differential locking settings. The WRX STI is in addition equipped with limited-slip front and rear differentials. The Vehicle Dynamics Control (VDC) stability and traction control system features three driver-selectable positions. On all WRX STI models, the 18-in. wheels are fitted with Dunlop SP600 245/40R18 tires.

The Brembo Performance Brake System employs ventilated 4-wheel Super Sport anti-lock (ABS) disc brakes with Electronic Brake-force Distribution (EBD). Side-curtain airbags and front seat side airbags are standard. The Incline Start Assist feature can momentarily prevent the vehicle from rolling backward when being driven away from a stop on an incline.

SUBARU HYBRID TOURER CONCEPT
The Subaru Hybrid Tourer Concept Car is being used as a way to showcase a new Subaru design language and to highlight the development of a gas/electric hybrid system based on Subaru's boxer engine and Symmetrical AWD. Subaru announced that it will launch a hybrid car in 2012.

The most striking feature of the concept car are its unique gull-wing doors that emphasize its spacious interior. The interior highlights a grand touring concept focused on interior volume and comfort. It features four independent seats with open spaces surrounding the occupants. Through clever packaging of the AWD system, a flat floor design is created allowing increased leg room for rear seat passengers.

Powering the Hybrid Tourer is a 2.0-liter Horizontally-Opposed direct fuel-injection turbo gasoline engine that improves fuel efficiency and reduces emissions. The turbo has been designed to improve engine responsiveness and environmental friendliness and utilizes Subaru's Lineartronic (CVT) mated to a new Hybrid system that incorporates Symmetrical AWD. The powertrain features a unique gas/hybrid two-motor system with an electric power/drive motor in the front and another drive motor in the rear. The electric motors are powered by new high-performance lithium batteries.

At start-up and extremely low speeds when fuel efficiency is low, such as when driving the car into a garage, the rear electric motor is used primarily to allow driving without engaging the gasoline engine. During normal driving, the front engine is primarily used. Under full acceleration, the rear motor assists the driving power of the engine to achieve advanced driving performance. When accelerating uphill, the front motor, which is normally used as a power generator, transfers power to the front axle for improved performance. The Hybrid Tourer Concept also implements a stop/start system that stops the engine when the car comes to a halt to reduce unnecessary fuel consumption.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

ALL-NEW TUCSON DELIVERS BETTER FUEL ECONOMY AND MORE POWER

Los Angeles, Dec. 3, 2009 – In 2010, a revolutionary new Tucson joins the rapidly evolving Hyundai product line. The sleek crossover from Hyundai, with its athletic European design, strikes a stark contrast from its predecessor and improves in every functional area, from its roomier cabin with extra cargo space to its leap in fuel economy and technology. Tucson features the company's "Fluidic Sculpture" design language and is the first vehicle in Hyundai's 24/7 version 2.0 product initiative (seven all-new models by the end of 2011).
The all-new Tucson is the first Hyundai CUV (Crossover Utility Vehicle) to be designed and engineered in Europe at Hyundai's Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight saving technology and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, Downhill Brake Control (DBC) and Hillstart Assist Control (HAC). Likewise, to keep its passengers informed and comfortable Tucson integrates Hyundai's first panoramic sunroof, touch-screen navigation and a Bluetooth® hands-free phone system.

European Design

Key attributes of Hyundai's Fluidic Sculpture design philosophy are the athleticism and sophistication that Tucson demonstrates through its flowing lines, full surfaces and muscular presence. This athletic design language is highlighted by bold, dynamic graphic elements such as the new Hyundai family hexagonal front grille, aggressive lower air intake, sculptured hood creases, swept back headlights, sleek greenhouse and wraparound taillights. Chrome grille accents and door handles lend sophistication to the top-of-the-line Tucson Limited.
Conceived in a global collaboration among Hyundai's U.S., Korean and European advanced product groups, with design execution led by the Frankfurt studio, the new Tucson was developed as an urban cruiser. It is tough and compact for life in the city, yet sleek and agile for out-of-town travel.

The Tucson combines dynamic, sculpted, performance-oriented styling with thoughtful everyday utility to create a vehicle that will change the way consumers, especially younger car buyers, think about compact crossovers.
With an overall length of 173.2 inches, a width of 71.7 inches and a height of 66.3 inches (with roof rails), Tucson has a great stance and road presence. The design team fused a light, elegant and sporty upper body with belt lines flowing off both the front and rear wheel arches, to a tough, planted lower body so that it is assertive in the way it sits on the road.

The profile of Tucson features a sports car-like theme with a double-zigzag treatment for the wheel arches that wrap around the available Euroflange 18-inch alloy wheels. The concave sills have a wedge-shaped profile that extends rearward and wraps around into the rear bumper, a first of its kind design in a vehicle of this type. The profile is further enhanced by modern silver roof rails.

With high-mounted taillights, multi-surfaced glass and a sculpted bumper, the rear of Tucson also incorporates dynamic design elements.

2010 Tucson 61 Pounds lighter than the outgoing model despite being three inches longer
The 2010 Tucson is 3.3 inches longer and one inch wider than its predecessor, yet 61 pounds lighter
2010 Tucson has a longer wheelbase and overall width than CR-V, Escape and Forester to deliver more packing efficiency
Body stiffness is 38 percent greater than Rogue
World-class weight efficiency was one of the program targets for the Tucson engineering team. In fact, the 2010 Tucson leads all of its competitors in weight efficiency. Hyundai engineers also targeted leadership in power-to-weight ratio. Having these targets paid huge dividends in both performance and fuel economy.

The Tucson's widespread use of high-strength steel provides increased strength at a lower body weight. High-strength steel allows the four-wheel independent suspension to work optimally. At 3,203 pounds for an automatic transmission model, the Tucson is lighter than its competitors, while offering more interior room than Rogue and Escape, with body-bending rigidity 38 percent higher than the Rogue. The Tucson owes its 31 mpg estimated EPA highway rating to its weight efficient unibody architecture.

FUN-TO-DRIVE   
The 2010 Tucson's athletic shape is now complemented with more agile handling, responsive steering and improved body roll control. These enhancements make the new Tucson more fun-to-drive. Tucson uses MacPherson strut front and multi-link rear suspension systems for more precise wheel control and a smoother ride. All four wheels are controlled by coil springs and fade-resistant gas-charged dampers. Stabilizer bar diameters have also increased. The front suspension now has a new 25 mm hollow stabilizer bar to save weight versus the predecessors 21 mm solid stabilizer bar. The rear suspension has a new 18 mm solid stabilizer bar versus the predecessors 14 mm stabilizer bar. Larger stabilizer bars keep the vehicle very flat during cornering and help provide quick turn-in response. 
Rack-and-pinion Motor-Driven Power Steering (MDPS) also contributes to the Tucson's nimble and refined handling dynamics while saving fuel and reducing interior noise. The MDPS system uses the vehicle's electrical system for power (unlike the older hydraulic system), allowing for increased fuel economy and calibrated steering efforts through all vehicle speed ranges. 
Due to the suspension geometry and wider track width that enables greater turn angles, Tucson's turning circle is 34.7 feet – an advantage Tucson drivers will appreciate in their daily driving and parking. In fact, Tucson's turning diameter bests Honda CR-V and Toyota RAV4.

TUCSON DELIVERS BETTER FUEL ECONOMY THAN CR-V
The Tucson was engineered to be more fuel efficient than its predecessor and chief competitors like the Honda CR-V and Toyota RAV4. The 2010 Tucson accomplishes this while being 3.3 inches longer and one inch wider than its predecessor and having a longer wheelbase than Honda CR-V, Ford Escape and Subaru Forester
Tucson features the Theta II 2.4-liter DOHC inline four-cylinder engine. The Theta II engine delivers about the same amount of power and acceleration as its predecessor's V6 engine with 20 percent better fuel economy than the old four-cylinder engine. In fact, the Tucson is more fuel-efficient than Honda CRV, Nissan Rogue, Toyota RAV4 and Ford Escape four-cylinder engines boasting an impressive estimated 23 mpg city/31 mpg highway fuel economy rating with the available six-speed automatic transmission with SHIFTRONIC® and front wheel drive. Tucson features low rolling resistance silica tires to contribute to the 31 mpg highway. With AWD (All-Wheel Drive), Tucson delivers an estimated 21 mpg city/28 mpg highway exceeding the primary competitors AWD versions including Subaru Forester.

The Theta II is rated at 176 horsepower (26 percent more than its predecessor) and 168 lb.-ft. of torque. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. In the green states, the 2010 Tucson is certified as a Partial Zero Emission Vehicle (PZEV) which means it is as clean as a hybrid.

For the 2011 model year, Hyundai will introduce a high-mileage Blue model. The Blue model will be powered by a Theta II 2.0-liter engine that delivers better power and fuel economy than the 2009 Tucson Beta four-cylinder engine. The 2.0-liter Theta-II has shed over 22 pounds from its previous iteration. For better fuel efficiency and reduced emissions, the 2.0-liter Theta-II also gets Dual CVVT (intake and exhaust camshaft phaser) while Theta-I was equipped with only CVVT on the intake camshaft. Major improvements also begin with the application of a two-stage Variable Intake System (VIS) which enables switching between long and short intake manifold resulting in an across-the-board performance increase. To reduce internal friction, engineers have applied a Diamond-Like-Coating (DLC) to the top surface of the valve tappets resulting in improved fuel efficiency. Engineers also expended considerable time and effort optimizing the oil pressure to achieve an ideal balance between durability and fuel economy. 

Tucson will join the Blue lineup of vehicles that includes Accent and Elantra. Tucson Blue will deliver outstanding fuel economy without adding hundreds of dollars to the price. In fact, the "Blue" model will be priced lower than other Tucson models, assuring it will be both efficient and economical. Hyundai is focused on achieving an excellent mpg-per-dollar ratio with the Tucson Blue model. Fuel-efficient modifications will likely include low-rolling-resistance tires, enhanced aerodynamics, revised engine calibrations and reduced final drive ratios to deliver even higher mileage and lower emissions. The new Tucson high mileage edition will be identified with unique "Blue" badging.

FUEL ECONOMY INNOVATIONS
To help Tucson drivers get the most out of their vehicles, Hyundai added a standard trip computer and economy indicator. The trip computer provides distance to empty, average fuel consumption, average vehicle speed, elapsed time and instant fuel economy. The "Eco Indicator" on automatic transmission models nestled between the speedometer and tachometer displays a green LED light in accordance with fuel-efficient driving behavior. Fuel savings in the range of 15 to 17 percent are attainable with the automatic Eco Indicator. Manual transmission models have a shift indicator to inform drivers of the optimal time to upshift and downshift. Fuel savings in the range 7 to 9 percent are attainable with the manual Eco Gear Shift Indicator.
Further gains in fuel efficiency have been realized by the Motor-Driven Power Steering system which delivers excellent responsiveness and accurate handling.

SIX-SPEED AUTOMATIC AND MANUAL TRANSMISSIONS
Hyundai's commitment to making the Tucson extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC® manual control or a standard six-speed manual transaxle.
Hyundai's all-new six-speed automatic transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature. Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed on the market today.
For the customer, the new six-speed delivers a performance edge. In this application (FWD/A/T), it helps bring a 24 percent gain in highway fuel economy (31 mpg versus 25 mpg in the ‘09).
There is no dipstick in the gearbox because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.
Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than Hyundai's five-speed. It also is 1.6 inches shorter and considerably simpler having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.
When it comes to transmissions, more gears are definitely better.  The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.
The gearbox has three planetary gearsets and a unique flat torque converter which shortens the unit's overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.
Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Because there are always slight manufacturing deviations from one solenoid valve to the next which cause fluctuation in the hydraulic pressure and affect shift precision and quality, the transaxle features cleverly integrated adjustment screws in the valves which enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.

CAPABLE FOR OUT-OF-TOWN TRAVEL
To make the Tucson even more versatile, Hyundai engineers added an advanced electronic AWD system designed by JTEKT. The AWD system will automatically activate under any driving condition when needed, distributing the power equally and optimizing driving performance. Under normal driving, the system only distributes power to the front wheels thereby reducing fuel consumption. The system includes a driver-selectable AWD lock allowing for a 50/50 torque split between the front and rear wheels for off-road and very slippery conditions.
For even more driver control, the 2010 Tucson features Hyundai's first Hillstart Assist Control (HAC) and Downhill Brake Control (DBC). HAC is designed to minimize rolling backwards on steep ascents. By selecting the DBC switch, the Hydro-Electronic Control unit manages the wheel speed sensors, steering angle sensor and acceleration sensor to maintain control and speed on steep declines without having to use the brake. Neither of these controls are available on CR-V, Escape or Rogue and are typically found on luxury SUVs with much higher price tags.

Thoughtful Interior Design
Inside, the five-seat Tucson offers a commanding view of the road and evokes an adventurous ambience that is also laid-back and relaxing. The needs of the driver are fully accommodated, with the interior blending aspects of the outdoors and an urban lifestyle. For example, Hyundai's first panoramic sunroof brings the outside "inside" for all passengers.
An X-shaped visual theme is repeated across numerous areas of the cabin while metal paint accents provide flashes of visual brilliance.
Shapely seats feature center panels trimmed in breathable fabric with attractive and functional cushion side bolsters, plus additional lateral support for occupants' shoulders. On the insert of the cloth seats, there is a hexagonal pattern stitched into the fabric matching the new front grille design.
The long wheelbase and generous width of the Tucson, combined with Hyundai's expertise in interior packaging, have produced an interior that delivers class-leading rear legroom and improved headroom. These improvements were accomplished while lowering the overall height of the vehicle. The Tucson now has more passenger volume than Rogue and Escape at 101.9 cubic feet. Tucson's cargo capacity is 13 percent greater than its predecessor. In fact, Tucson has more interior volume than Acura RDX, and more cargo volume than Infiniti FX. The spacious cabin on Tucson Limited is further enhanced for all passengers by Hyundai's first available panoramic sunroof with UV blocking. The front panel of the sunroof can either tilt open or open completely by sliding up and over the rear panel. An anti-pinch system guards against injuries. Finally, with the extra wheelbase length, Hyundai engineers were able to expand front seat tracks allowing taller drivers a comfortable seating position.
The high-tech cockpit comes standard with Hyundai's signature blue lighting, power windows, power door locks, fold-away mirrors and remote keyless entry with alarm and panic button. Bluetooth hands-free phone system with voice recognition and steering wheel audio and cruise controls are also available. Another premium feature in the Tucson Limited is a CleanAir Ionizer that automatically cleans the air when the heater or air conditioner is running.
Other available features include leather seating surfaces, heated front seats, power driver seat with lumbar support, automatic headlights, side repeater exterior mirrors, front wiper de-icer and dual front automatic temperature control.
Audiophiles will love Tucson's 160-watt AM/FM/XM/CD/MP3 audio system with six speakers. This system includes XM Satellite Radio® and iPod®/USB auxiliary inputs as standard equipment. When an iPod or flash drive is connected through the USB port, which is located in the storage tray, not only does it play music through the vehicle's six-speaker audio system, but it also charges the iPod and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than only the iPod itself.
The 2010 Tucson can be further upgraded with an optional navigation system with rearview camera. Shifting into reverse automatically turns on the rear-view camera that provides a wide-angle view reducing the risk of accidents. This navigation system also provides Bluetooth streaming audio capability. This easy-to-use unit can be controlled via a 6.5-inch LCD touch-screen or voice-activation by headliner-mounted microphone. The voice recognition allows the user to control the navigation system, audio system and phone commands. The system comes matched with the 360-watt premium audio system that includes an external amplifier and subwoofer. It plays compact discs, accesses digital music files employing Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from a phone to the audio system. And with a Bluetooth-enabled phone, a local restaurant can be called for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos and real-time NavTraffic with detour function. XM Satellite Radio and NavTraffic service are complimentary for the first 90 days.

STORAGE GALORE
The 2010 Tucson features a total of 19 different storage places and drink holders:
Console storage tray
Glove box
Overhead sunglass storage
Armrest storage compartment
Two front seat drink holders
Two rear center armrest drink holders
Four bottle holders – one in each door
Four map pockets – one in each door
Two seatback pockets
Cargo area storage tray

Not only does the Tucson feature all these storage options, but Hyundai engineers have improved them over the previous model. The center console has been enlarged to 370 cubic inches (an increase of 205 cubic inches). The height of the rear cargo screen has been raised by almost three inches for more storage, plus a tray has been added to keep things organized. The cargo area also features a dual-sided cargo floor with tough plastic on one side for messy items and carpet on the other. The bottle holders even have grips to make sure the bottle doesn't tip over.

Advanced Standard Safety Technologies: PART OF HYUNDAi'S ASSURANCE COMMITMENT

The 2005 Tucson was the first Hyundai model to feature standard ESC (Electronic Stability Control) upon its launch in fall 2004. It was also the first vehicle under $20,000 with standard ESC and six airbags. The Tucson started Hyundai's approach to combining state-of-the-art safety and affordability and this approach lives on in the 2010 Tucson. The Tucson is loaded with life-saving standard safety features including ESC with traction control, six airbags and active front head restraints. Its braking system features four-wheel disc brakes controlled by an advanced four-channel ABS with Brake Assist, providing maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to optimize brake performance with uneven weight distribution.

ESC compares the driver's intended course with the vehicle's actual response. If needed, ESC then brakes individual front or rear wheels and/or reduces engine power to help correct understeer or oversteer. National Highway Traffic Safety Administration (NHTSA) studies show SUVs equipped with ESC experience 67 percent fewer single-vehicle crashes, and 63 percent fewer single-vehicle fatalities. In addition, a study by the Insurance Institute for Highway Safety (IIHS) found that ESC reduces the risk of all fatal collisions by 52 percent and the risk of fatal single-vehicle rollovers of SUVs by 80 percent.

The Tucson is engineered to provide its passengers with multiple defensive safety layers. The steel unibody has integrated crumple zones and a high-tensile front sub-frame designed to work together to reduce the forces that typically reach the passenger compartment. Particular attention has been paid to increasing the stiffness of the front side members which have been enlarged and straightened. Also, the center pillars serve as the anchors of a new ring structure which improves overall side structure stiffness while also creating more room for the door armrest and seat. All four doors also have internal guard beams to protect passengers in a side-impact collision.

The entire body shell has been made stiffer and lighter thanks to its extensive use of ultra-high tensile strength steel, which comprises 68.9 percent of the shell compared to its predecessor's 57.3 percent. Also, the use of Tailor Welded Blanks (TWB) has been expanded on key structural members. TWB assemblies combine steels of different thickness and grades using a sophisticated laser welding and stamping process to achieve an optimal stiffness-to-weight ratio. TWBs reduce body weight while enhancing crash energy management. These safety systems are expected to earn the 2010 Tucson NHTSA's top five-star crash test rating for front and side impacts.
Tucson's standard front-seat active head restraints help prevent whiplash by automatically reducing the space between a front occupant's head and the head restraint during certain rear collisions and are highly recommended by safety organizations such as the IIHS.

The Tucson's passenger restraint systems also help minimize injury. Three-point belts are provided at all five seating positions, and the front seatbelts have pretensioners and load limiters. There are two outboard rear Lower Anchors and Tethers for Children (LATCH) child-seat anchors.

Elongated flush-mounted headlamps not only add a strong sense of style but also feature projector beam lenses for improved night-time driving safety. Side mirror housings have been modified to reduce wind noise and also feature an integrated repeater lamp for improved visibility on the Limited trim.

A total of six airbags are positioned in the Tucson's interior. Dual advanced frontal airbags are complemented by front seat-mounted side-impact airbags and roof-mounted side-curtain airbags with new rollover sensors that cover both the front and rear seat rows. The combination of side and curtain airbags, which help protect the head and body during side impacts, can reduce fatalities by more than 45 percent, according to the IIHS.
Tucson also features a standard Tire Pressure Monitoring System (TPMS) which alerts drivers if one or more tires are under inflated.

WARRANTY
The 2010 Hyundai Tucson is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,
10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Tucson buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

QUIET CABIN
Extensive work was done to isolate sounds and eliminate vibrations. The all-new 2010 Tucson is discernibly quieter both at highway speeds and at idle than its predecessor. Booming noise is reduced thanks to a sub-frame dynamic damper while the rear luggage area gets extra soundproofing to isolate exhaust sounds. Road noise has been minimized by improving stiffness in the front and rear struts, rear trailing arm and the spring sheet.

Engineering & Manufacturing
The Tucson is built in the Ulsan plant in South Korea. Known by the project name LM, the Tucson took 36 months and $225 million to develop. Tucson has been one of the most popular Hyundai models with more than one million units sold worldwide since its launch in 2004.

COLORS
The 2010 Tucson is offered in nine colors with an optimum mix between lighter and darker colors to satisfy regional preferences. The colors are Cotton White, Diamond Silver, Graphite Gray, Ash Black, Garnet Red, Iris Blue, Aurora Blue, Chai Bronze and Kiwi Green. Three interior colors Black, Taupe and Saddle will be available.

AVAILABILITY
Mass production of the Tucson started at the Ulsan factory for the United States market in October 2009 with sales starting in December 2009.

SMALL CUV Landscape
Thanks to their all-around functionality and value, small crossover utility vehicle (CUV) sales are projected to grow at a rate far above the industry average through 2014. These CUVs are among the fastest growing segments on the market today due to their convenient size, car-like refinement and good fuel economy relative to larger SUVs. Fueling this growth are seven all-new model introductions through 2014. The Tucson with a host of unique and attractive features positions Hyundai front and center in this booming segment.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

ALL-NEW 2011 KIA SORENTO CUV

All-New CUV Brings Immense Amount of Style, Value and Power to Segment

• First U.S.-built Kia vehicle offers consumers best-in-class power along with numerous upscale creature comforts

• Newest Kia vehicle offers modern design, multiple technology and safety features

LOS ANGELES, December 2, 2009 – Kia Motors America (KMA) today announced the official North American debut of the all-new Sorento crossover utility vehicle (CUV) during a press conference at the 2009 Los Angeles Auto Show. The first vehicle to be built at the all-new, state-of-the-art manufacturing facility, Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia, Sorento encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. Coming to market in early 2010 as a 2011 model-year vehicle, the all-new Sorento presents consumers with a well-equipped, well-appointed CUV with best-in-class power suited perfectly for the fun, dynamic and discerning driver.

With a streamlined and attractive look, the new Sorento represents a modern CUV that is just the right size for today's consumer. Completely redesigned for 2011, the all-new Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model. Prominently displaying the signature tabbed grille and wraparound headlamps soon to be seen on all Kia models, Sorento offers a more aggressive stance and sleeker profile than the previous version.
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Confident and Contemporary Exterior
Based on the KND-4 concept shown during the 2007 Los Angeles Auto Show, Sorento offers the same swept-back lines and dynamic presence as the concept vehicle. With an angled window line, large flared-back headlamps, prominent fog lamps and rounded nose, the all-new Sorento clearly belongs to the Kia family and effortlessly conveys strength and authority. The view from the rear offers the same forceful attitude with a rounded back and tail lamps set powerfully within the rear lift gate.

Available in base, LX and EX trim levels, the versatile CUV offers tasteful exterior features on all three including 17-inch alloy wheels with 235/65R17 tires and wheel moldings, while moving to the LX trim includes standard body-color heated outside mirrors with integrated LED turn signal indicators. All EX trims offer standard 18-inch alloy wheels outfitted with 235/60R18 tires, automatic headlamps, fog lamps (optional on LX trims) and a rear spoiler. Optional for LX and EX trims are roof rails for those looking to spend a weekend away or endeavor in recreational activities, while EX trims offer the options of 18-inch ultra bright mirror-finish wheels or a panoramic sunroof (V6 models only), a first for any Kia vehicle. With an overall length of 183.9 inches and overall width of 74.2 inches, the all-new CUV comes in longer, lower and roomier than the previous-generation Sorento, offering occupants a more spacious and comfortable ride.

Best-in-Class Performance
The 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V . A 3.5-liter V6 providing best-in-class 276 horsepower and 248 pound-feet of torque and a 2.4-liter four-cylinder engine producing 175 horsepower and 169 pound-feet of torque both are coupled to a new six-speed automatic transmission, which together provide ample power and offer improved fuel efficiency. This all-new six-speed automatic transmission is a proprietary design for Kia Motors that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. To further meet consumer needs, both engines can be mated to either front- or all-wheel-drive configurations, the latter coming with a locking center differential to evenly distribute power to all wheels while operating the vehicle at low speeds during more severe weather conditions. For enhanced ride performance, the all-new 2011 Sorento employs a more compact and lighter MacPherson strut front suspension and a fully independent multi-link rear suspension.

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Modern and Tech-Inspired Interior
Moving inside, the feeling of spaciousness is all the more evident, and with both five- and seven-passenger seating configurations, Sorento is now more versatile than ever. With 142.5 cubic feet of interior volume when equipped with five seats or 149.4 cubic feet with seven, Sorento offers quite a bit more space over the previous generation's 137.5 cubic feet. Head and legroom also have been increased for optimal occupant comfort. With nearly five cubic feet more in cargo capacity, the new generation effortlessly accommodates both passenger and cargo needs for cruising around town as easily as weekends camping in the mountains.

In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service , auxiliary and USB audio input jacks for connecting personal MP3 players, and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. All EX models offer standard push button-start ignition and rear sonar back-up sensors, while available voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.

Standard comforts can be found throughout, including air conditioning, a tilt and telescopic steering wheel with integrated audio controls, trip computer and rear map pockets. In addition to those features, the LX trims offers standard automatic up and down driver's window function, illuminated vanity mirror, EcoMinder Indicator to assist with fuel efficient driving habits, and a second row arm rest with cup holder. Progressing to the EX trim provides even more well-appointed standard features including dual automatic temperature control, rear air conditioning (V6 models only) and a leather-wrapped steering wheel and shift knob.

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Able to suit practically any driver, Sorento offers the discriminating consumer numerous package options. The Convenience Package, available for the LX trim, offers roof rails, rear sonar, a rear view mirror with backup display, heated front seats and fog lamps. Moving to the Premium Package, available for the EX trim, includes roof rails, leather trim seats, heated front seats, a rear view backup camera and a panoramic sunroof (V6 models only), further adding to the feeling of spaciousness. By upgrading to the Limited Package, available for the EX trim outfitted with the Premium Package, drivers will benefit from luxuriously appointed features including a voice-activated navigation system with real-time traffic, an Infinity premium surround system with 12 speakers and a 550-watt digital amplifier, 18-inch chrome-finish wheels and interior accent mood illumination. A DVD Entertainment Package also is available on EX V6 models (without sunroof) for those looking for a little extra entertainment while on the road.

Superior Safety Features
Like all Kia vehicles, the 2011 Sorento is equipped with a plethora of standard safety equipment. All trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) and Electronic Brake Distribution (EBD). Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter helps keep the vehicle moving straight and steady down steep grades.

Pedestrians also benefit from the all-new Sorento's standard safety systems. For the 2011 model year the hood of Sorento is designed to crumple and flex strategically so as to absorb and disperse the shock of a collision with a pedestrian or bicyclist, aimed at decreasing the level of potential injury.

Industry-Leading Warranty
The 2011 Sorento is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

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Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line to meet the needs of all lifestyles. The vehicle line features the stylish and all-new Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego and value-packed Sportage SUVs, while the 2011 Sorento CUV arrives in showrooms in January 2010.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share and more recently achieved best quarter sales in company history. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

BMW ANNOUNCES PRICING FOR THE 2011 BMW ACTIVEHYBRID 7

The most powerful hybrid luxury sedans will be priced from $103,125

Woodcliff Lake, New Jersey, December 2, 2009… BMW announced pricing today for the 2011 ActiveHybrid 7models during their North American debut at the Los Angeles International Auto Show. BMW's first hybrid performance/luxury sedans will arrive in showrooms in Spring 2011 with a base MSRP of $103,125 including destination and handling for the ActiveHybrid 7 and $107,025 for the long wheelbase ActiveHybrid 7L.

The BMW ActiveHybrid 7 Sedans feature BMW's 4.4-liter twin-turbo V8 mated to an

8-speed automatic transmission and hybrid electric motor. The auto stop-start feature improves efficiency without interrupted climate control and other features. Additional standard equipment includes 19-inch wheels and tires, Alcantara headliner, leather dashboard and ventilated active front seats. The Premium Sound System, Head-up Display and Rear View Camera are also standard on the ActiveHybrid 7 as are Comfort Access, Soft-close doors and Automatic trunkgate closing.

Options and packages include a Camera Package, Driver Assistance Package, BMW Night Vision and Rear Seat Entertainment Package. A Luxury Rear Seating Package is available on the ActiveHybrid 7L. A full list of options to tailor the BMW ActiveHybrid 7 to individual tastes is listed below.

2011 BMW ActiveHybrid 7 packages and optional equipment:
* Camera Package $350
o Side view cameras
* Cold Weather Package $800
o Heated steering wheel & rear seats
* Driver Assistance Package $1,350
o Automatic high beams, lane departure warning,
active blind spot detection
* Rear Seat Entertainment Package $2,200
o Multimedia player and two 8-inch screens
* Luxury Rear Seating Package (750Li only) $3,700
o Rear ventilated, massaging Comfort Seats
* BMW Night Vision $2,600
* 20-inch wheels $1,300
* Power Rear Sunshades $1,000
* Ceramic controls $650
* 6-disc DVD-changer $600
* iPod/USB-Adapter $400
* Satellite radio $350
* Smartphone integration $150