Adventures In Branding: Porsche Swiss Army Knife

It's day two in our Adventures in Branding series and today we re-encounter our hero from yesterday, Porsche, trying to find an all-in-one device to solve life's most pressing, small-scale problems. Porsche has partnered with Wenger for this Swiss Army creation, which is odd given Porsche's very German roots and… » 2/15/08 2:15pm 2/15/08 2:15pm

Porsche Grandson Exploits Name to Hawk Knives

F.A. Porsche's presence at the Porsche family holiday dinner may be a little awkward now that he's leveraged his good name to sell a set of knives. F.A is the grandson of the auto manufacturer's founder and works as an industrial designer. These not-beautiful knives are his work. Kitchen utensil reviews aren't really… » 12/24/07 8:30am 12/24/07 8:30am