The Kia K900 has not been the most successful luxury sedan in terms of sales. So Kia tapped NBA superstar LeBron James to give the car some much needed exposure. According to a teaser picture from LeBron's Facebook page, it looks like King James is getting his own special edition K900.
A while back I wrote a post about LeBron James endorsing the not terribly popluar Kia K900 luxry car. While I give L Bron credit for actually driving the car in real life, I was skeptical on whether or not his endorsement would have any meaningful impact on sales. It has at least sold one car, I now know.
The Kia K900 has been a free ice cream cone on the coldest day of winter kind of car. What does this expensive robot not-BMW need to fix its lackluster sales? Not rear turbos!
Kia has signed an endorsement deal with LeBron James hoping that the basketball star can help the dismal sales of the K900 sedan. But in a strange twist of events, Kia allegedly didn't approach LeBron; he liked the car so much that he asked Kia if he could have one.
Kia made a bold move trying to muscle their way into the luxury market. They even used Morpheus from the Matrix to "free your mind" from the "prison of traditional luxury." Most car-buyers would rather not "wake up" and kept buying their German sedans. Kia has sold a measly 1,050 K900s.
It's logical that an automaker's dealers would be thrilled to sell their biggest and/or most prestigious models. That's not happening lately. News the Kia K900 is only being sold at a fraction of Kia outlets sounds strange, but it isn't. It's actually smart.
Kia has a lot to sell with the Kia K900. In their big Super Bowl push, they're telling you there are two choices in buying big luxury cars: the Kia or everything else. Who better to present a choice between two
pills cars than Morpheus from The Matrix?
For the Super Bowl this year, Kia is proving it has its finger on the pulse of the popular consciousness in 1999 by enlisting Morpheus from The Matrix to be the pitchman for the Kia K900 luxury sedan. Then they sent Jalopnik some pills in the mail.
What if I told you that Morpheus from The Matrix has a new gig, and it's trying to get you to buy a Kia?
Kia is a full line automaker. A full line automaker that names every single one of their cars with real, tangible names. But then they showed off the Kia K900, a premium sedan without a real name. What's the deal?
Kia sure as hell has come a long way since the days when they were secretly building Festivas for Ford, and the Kia K900 is absolute proof of that. It's a handsome, impressively-appointed car, even if it does seem to be an amalgam of other car's identities.