How Twitter Took Over NASCAR

Last night on national television, America's wonkiest social media platform, Twitter, and its supposedly most backward sport, NASCAR, exploded together into a massive fireball fueled by jet propellant, secret phones, and good/bad timing. Here's the story of how one driver picked up 100,000 followers in two hours and… » 2/28/12 12:00pm 2/28/12 12:00pm