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Detroit, 9:35 PM
Wed Nov 11
34 posts in the last 24 hours
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07/27/09
07/27/09
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07/27/09
Have him standing on the runway in a flight suit. The announcer would say "How many car companies have a big wig named Maximum Bob?"
He gets into his airplane and does some fly bys with gratuitous airplane noises.
"How many big wigs at those other companies fly jets?"
"What about a $100,000 car with 638hp that rivals cars costing 2x as much?"
"Just GM so suck it losers"
maybe leave off the so suck it losers part.
07/27/09
07/27/09
I think they need to focus on getting people who think GM car suck and doing some sort of blindfolded test you know like those food ones.
Or..
How about a Camaro SS doing a huge smokey burnout. With plenty of engine noise.
07/27/09
Maybe this is the right role for Lutz in the new GM. Making bold, risky marketing decisions is far cheaper than bold, risky product decisions. And probably a helluva lot more effective, too.
07/27/09
Henderson kicks Lutz, and he comes home and kicks the dog. Not that the dog didn't deserve to get kicked. It's been pissing on things for far too long. But this isn't really NEWS, per se. More of a predictable course of events.
07/27/09
07/27/09
07/27/09
07/27/09
GM needs to overcome the whole "We damn-near went out of business, and buying a car from us is still a crap-shoot" mindset that most consumers have.
Car pr0n won't get them very far if people think they'll go tits up a month after, they need to be talking up guarantees that the buyers will be taken care of, in addition to how great the cars are.
It's a tough order for the maker and her agencies, but geez, they better act fast.
07/27/09
07/27/09
I agree that the Hyundai ads demonstrate a strong strategy, and are what that maker needs right now to weather the economic storm. Keep in mind that Hyundai has spent the past 5 or so years in a campaign of PR and advertising that has attempted to overcome their previous poor-quality image, and they have been successful in doing so. They don't need to assure the car buying public of their stability, and instead can focus ads on the consumer, assuring them that Hyundai offers you options for getting out of the deal should your situation deteriorate. It's brilliant actually.
07/27/09
"An American Revolution" is the worst slogan in the industry today.
To this day, I don't understand what they were going for here.
Whereas the American Revolution was a bloody battle for independence that took place more than two centuries ago, Chevrolet makes cars - some of them ugly and horrible, others exceedingly sexy and desirable, but generally cautious or reactionary...not revolutionary.
Anyone who isn't aware Chevrolet is an American automaker probably isn't allowed to drive anyway, so saying you're American in your slogan is just unnecessary.
After watching cumulatively hours upon hours of ads bearing that slogan, I simply cannot fathom why they have yet to replace it with something different and a bit more relevant to the brand.
It really needs to go. At this point, you could replace it with something even more incoherent, a la McDonald's. Just CHANGE IT.
07/27/09
Thusly, by offering competitive, quality vehicles from an American company, GM was doing something revolutionary.
07/27/09
Just like a Cobalt.
07/27/09
Pardon the pun, but for a "revolution" to last this long smacks of Irany.
Not that "Drive One" is any better.
07/27/09
07/27/09
Remake this ad and they´ll be alright.
07/27/09
That is indeed the kind of gumption that GM needs right now. Go Maximum Bob, go.
07/27/09
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07/27/09
But it would also help if GM was making more cars that were good and people actually wanted to buy. And I thought that was Bob's job.
07/27/09
But a Camaro, a CTS-V or a Vette pretty much sells itself.
07/27/09
07/27/09