knight rider
How K.I.T.T. Became A Mustang
Confirming our suspicions about the Ford-NBC-Knight Rider Deal, AdAge is reporting how GM dropped the ball on picking up the Knight Rider tie-in and how Ford lunged at the opportunity. According to the article, Ford took note of the success of the Transformers film in pimping out the full line of GM vehicles and decided to buy its way in by making an offer NBC Universal couldn't refuse. Though there's no solid number on how much advertising Ford promised NBC if it used the Mustang, the co-chair of NBC Entertainment called it "enormous."More »









