In the ‘70s, Mazda had an ad campaign saying that while other cars go boing, boing boing, Mazdas go Hmmmmmm. Today's Nice Price or Crack Pipe RX2 hails from that era, but its updates might just make you go boing!
Remember CarandDriver's April Fools' prank? The one that made the magazine relevant for the first time in years? It's caused NASCAR to set down the Natty Light and consider a future without not-so-Big Three sponsorship.