See, Lincoln? You don't need bullshit social media gimmicks and an un-funny late night host to do a good ad. You guys did just fine on your own with this one.
A little while back, Lincoln relaunched itself by adding the words "Motor Company" to its name, sending people out for test drives that include a free dinner, and getting Jimmy Fallon to make a Twitter-sourced Super Bowl ad that was guaranteed to make the brand about 34 percent hipper.
