Jimmy Fallon has been milking the joke of his impending pickup truck purchase on The Tonight Show for weeks, and finally decided to drown under Ford's tidal wave of sales pitches. Unfortunately for whoever actually sells him the truck, he's kind of being a dick about it.
Jimmy Fallon invited Road & Track editor Larry Webster to hang out and talk trucks. Sure looks like they had fun. I mean, they could have asked me to come. I like trucks too. Guys?
Tonight Show host Jimmy Fallon announced on-air that he's in the market for a pickup truck, and was quickly inundated with pitches from Ford, Chevy and Ram on Twitter. Let's help him wade through the PR hootenanny and find him his perfect four-wheeler!
See, Lincoln? You don't need bullshit social media gimmicks and an un-funny late night host to do a good ad. You guys did just fine on your own with this one.
A little while back, Lincoln relaunched itself by adding the words "Motor Company" to its name, sending people out for test drives that include a free dinner, and getting Jimmy Fallon to make a Twitter-sourced Super Bowl ad that was guaranteed to make the brand about 34 percent hipper.