How 'nonsensical'? They tie the haircut together with both the voice- over script and the open-top, wind-in-the-hair visuals. It's obvious who the marketing demographic is, and from that perspective I think it works pretty well. Plus, no celebrity shills means cheap to produce. Speaking of which, and talking about nonsensical bad ads, don't get me started on those Howie Long/Chevy spots. Almost as much a WTF as why Hank Williams Jr. is still doing MNF intros. You've never seen a man hit the 'mute' button faster than me at the beginning of Monday Night Football.
I live. I ride. I like long walks on the beach and trips to Moab. I cook. I like getting my hair done. I am young at heart, recently divorced, looking for affectionate partner to marry.
Here's the right one:
Pretty girl driving Jeep with the top down. Hair flies all over. Gets in eyes, tangles in shades. Pretty girl does the blowing-up-the-bangs trick. Doesn't help. Pretty girl looks at receipt for expensive 'do, rolls eyes.
Pretty girl pulls her Jeep up in front of a barbershop. Pretty girl gets a kicky short 'do. It shows off her eyes. Nothing gets tangled in the shades. Nothing blows around when the top is down. Pretty girl rides off into the sunset. If you're willing to meet it in the middle, the Jeep has a lot to offer you. You are worthy. If not, if it's just another trial in your day, then maybe you'd be happier in a Sorento.
None of this speaks to the obvious solution of course - hair thingies. I don't know what the hell they're called, even the wife just calls 'em hair thingies. Rubber bands take their offering to the Rubber Band God when you try to pull them out, so hair thingies, with their smooth fabric covering, are what's needed.
Ah, come on. This is a "one of the boys" pitch--
"See, I'm a girlie girl only insofar as yeah, I get my hair done--because I'm gorgeous and hip, but dammit I'm a tomboy at heart and I just can't wait to ride out in the open air again."
Stupid? Yes.
Old? Yesser.
Clearly they are trying to emasculate the Jeep brand to bring back female buyers. I am not a woman, so clearly I am out of the demo on this, but I can't imagine that this ad campaign actually appeals to women either. What women buy Jeeps? Is it prissy women who spend 2 hours in a salon? I don't think so.
@weatherman: i think the marketing department sat around as said "what do *I* like in a Jeep commercial?" and lats face it what guy doesnt like a hottie in a Jeep, especcially with a decent lift and some tires? now, hows that gonna sell Jeeps, who knows but i'll always stop to watch these ads.
@meatbag_pussrocket: I don't like prissy women in Jeeps. I like the kind that don't wear makeup, wear hiking boots and Levi's, and who's preffered passenger is a Black Lab instead of a bunch of girls that go shopping. That's who drives Jeeps, or should anyway.
@weatherman: Bingo! The dog should be a lab, a Malamute, or any other working, outdorsey-type dog.
Either that or the passenger should be her friend who's equally passionate about the outdoors!
@Ash78, cube farmer: ...to no one, there.
And no one heard at all,
not even the chair.
Saw him live. The man does a good show. Best album ever: Taproot Manuscript. But The Jazz Singer was good, too. Minor trivia: most folks don't know he wrote the song, "I'm a Believer."
12/09/09
12/09/09
12/09/09
Oh yeah...he's dead. And rather pungent! Well then hire his Mexican non-union equivalent, because dealers are asking Chrysler to stop these ads!
12/09/09
Growing up in Florida, LOTS of girls had Jeep Wranglers. They were girls you wanted to date too.
Not sure what their demo is now, but women buy wranglers. And guys like good looking girls last time I checked.
At least they show the frickin' jeep in this ad too.
12/09/09
I am...available.
Free Jeep with successful proposal!!!!
12/09/09
12/09/09
Thanks for stealing my thunder, you jerk! :)
Our posts do appear to complement each other quite well, though.
12/09/09
Here's the right one:
Pretty girl driving Jeep with the top down. Hair flies all over. Gets in eyes, tangles in shades. Pretty girl does the blowing-up-the-bangs trick. Doesn't help. Pretty girl looks at receipt for expensive 'do, rolls eyes.
Pretty girl pulls her Jeep up in front of a barbershop. Pretty girl gets a kicky short 'do. It shows off her eyes. Nothing gets tangled in the shades. Nothing blows around when the top is down. Pretty girl rides off into the sunset. If you're willing to meet it in the middle, the Jeep has a lot to offer you. You are worthy. If not, if it's just another trial in your day, then maybe you'd be happier in a Sorento.
None of this speaks to the obvious solution of course - hair thingies. I don't know what the hell they're called, even the wife just calls 'em hair thingies. Rubber bands take their offering to the Rubber Band God when you try to pull them out, so hair thingies, with their smooth fabric covering, are what's needed.
12/09/09
I need some highlights.
I'm thinking maybe some coppertone.
Can you help me out?
12/09/09
Coppertone from the left bicep down.
I'll help you out if you get stuck.
12/09/09
12/09/09
"See, I'm a girlie girl only insofar as yeah, I get my hair done--because I'm gorgeous and hip, but dammit I'm a tomboy at heart and I just can't wait to ride out in the open air again."
Stupid? Yes.
Old? Yesser.
12/09/09
12/09/09
12/09/09
12/09/09
12/09/09
12/09/09
Either that or the passenger should be her friend who's equally passionate about the outdoors!
12/09/09
12/09/09
12/09/09
And no one heard at all,
not even the chair.
Saw him live. The man does a good show. Best album ever: Taproot Manuscript. But The Jazz Singer was good, too. Minor trivia: most folks don't know he wrote the song, "I'm a Believer."
12/09/09
12/09/09
12/09/09
12/04/09
12/03/09