The Jeep Wrangler Is Unapologetically Bad And That's What Makes It Great

The Jeep Wrangler is still the quintessential American off-roader. It’s also gawky, inefficient, and built to the standards of a cereal box toy. But we buy Wranglers in droves, love them like pets, and hang on to them like heirlooms. I think that proves there’s a little car enthusiast in all of us. »8/03/15 1:30pm8/03/15 1:30pm

Could GMC Really Build A Legit Jeep Wrangler Rival?

Rumors of GMC doing a Wrangler rival have been floating around for months. GM's apparently just polled dealers about whether such a vehicle would sell, but nobody at the company will admit to new product plans. Others have tried and failed to beat Jeep at making Jeeps (Toyota, Suzuki) so what would GMC need to succeed? »1/29/15 7:25pm1/29/15 7:25pm

ICON vs. ICON: Two 4x4 builders and the quest for identity

Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and… »11/04/14 11:14am11/04/14 11:14am

You Can Toss These Tires Out Of An Airplane, Then Drive Off On Them

BF Goodrich dropped a set of their new KO2 off-road tires out of an airplane flying at 10,000 feet, rounded 'em up, slapped them on a Jeep Wrangler, and drove off. Even if that test isn't particularly relevant to a tire's primary function (providing traction) it's a damn impressive display of durability. »10/02/14 12:17pm10/02/14 12:17pm