We're beginning to wonder if Fiatler's actively trying to kill Jeep with its new advertising campaign; It's so nonsensical there's no other explanation. Jeep Wrangler and new haircuts equals... profit? That's one way to end the Jeep curse.
The Caesar-like tagline and montage-gasmic commercial created for the New New Jeep fail because they could be used for almost any product. I Live. I Watch. I get bored. I forget this is an ad for Jeep. See for yourself.