How do you develop a nation's motorsports culture? Let a bunch of promising drivers race each other in Radical SR3s. How do you promote such a backwater series? Let a bunch of old F1 drivers race with them — for a total assload of cash.
Among the smarter moves made by the nü-wave crew at Lotus has been hiring former Formula 1 star Jean Alesi as a brand ambassador/Jeremy Clarkson ballhandler. Today, Lotus announced it was giving Alesi another job: Running the Indianapolis 500.