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project car hell
PCH, Fix It Again Tony Edition: Fiat 124 Sport Coupe or Pair Of Fiat 1200 Spiders?
Welcome to Project Car Hell, where you choose your eternity by selecting the project that's the coolest... and the most hellish! Britain has defeated Italy in a PCH Superpower Showdown (after two consecutive defeats, with the Triumph Stag going 70-30 against the Alfa Romeo Giulia Super yesterday. Today we're going to let Italy regain its bruised Hell Project pride, with an all-Fiat matchup!
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classic ad watch
The 1990 Peugeot 205 Has Got The Look... The Look Of Love!
What's the ticket to success when marketing the aging Peugeot 205? Why, take an 8-year-old pop song and make a special edition of your car named after the song, that's what! Such was the idea behind the '90 205 Look, and this Italian-market ad was no doubt instrumental in moving literally dozens of them off the showroom floors. More » -
andrea pininfarina
Andrea Pininfarina, Dead At Age 51 In Motorcycle Crash
Andrea Pininfarina, CEO of Italian design and contract manufacturer Pininfarina, died Thursday morning in a road accident near Turin at the age of 51. Details are still sketchy, but the first local police reports say a car crashed into Pininfarina's motorbike in the city of Trofarello, Italy while he was riding to the company's design and R&D center in Cambiano.
UPDATE: Apparently Andrea Pininfarina was driving a Vespa and not, according to first reports, a motorcycle. More » -
novelties
CNN Revisits Italian Fauxrrari Forgeries
Proving once again the speed with which stories are cycled through in a 24-hour-news-cycle network, CNN has decided to run coverage on the gang of Italian Ferrari forgers we brought you back in February. The in-depth coverage includes pointing to, and comparing pictures of, a real Ferrari 328 GTS against the real fake example. Italian-accented experts remark on how good the outside is, then point out how poorly-executed the interior and engine are. Honestly, as far as Fierarris go, this one isn't too bad, and the dimmer among us would probably fall for the fakery unless giving it a more than a passing glance. [CNN] -
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novelties
Italian Parallel Parking For Beginners
You know what makes parking easier? People yelling at you in Italian and someone taping it. The video goes on for three minutes and at no point does the young woman in it get anywhere near parking her car correctly. This is what parallel parking looks like when done by someone who was never taught how to parallel park. That being said, the young woman driving does do a good job of swearing back at the onlookers. [TheBoomTube]
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classic ad watch
Fiat Ritmo: Handbuilt By Robots!
After seeing a 1981 Fiat Strada as today's Down On The Street car, it seems only right that we should see an ad for its European sibling, the Fiat Ritmo. Naturally, car buyers of the time were eager to buy vehicles made by Italian robots, and who can blame them? -
choose your eternity
PCH, Impossible Fiats Edition: Ghia 1500GT or '58 Multipla?
The 6.9 Mercedes-Benz used its JFG status as a knotted club to pound the bratwurst out of the BMW L6 in yesterday's Hell Über Alles PCH poll, winning by one of the most lopsided margins we've ever seen. Today I'm so inspired by the San Francisco daily-driven 1970 Fiat 500 that I've started shopping for potential Fiat projects. Yes, I've suppressed all those childhood memories of my mom's '73 Fiat 128, which was the source of so many "family outing derailed by car trouble" episodes that they all sort of blur together into one mental snapshot of a green boxy car being hooked up to a tow truck. But your 128s, your 124s, even your X-1/9s... they're too easy!
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media
Stephen Colbert Steals Fierarri Story...Again
We know we already told Stephen Colbert not to steal our stories. Apparently he's not listening. That's right, last night the propagator of "truthiness" yet again snatched up a story from our pages to splay across the basic cable airwaves. Last time it was "Our Country, Our Truck" and this time it's the Fiero Ferrari story. Stephen Colbert, just a reminder that this does nothing to help you get off of our "On Notice" list. Watch yourself there Frenchie — the only ones who should be doing any splaying whatsoever will be us. -
choose your eternity
PCH, Superpower Econobox Edition: Simca 1000 or Fiat 128?
The '38 Graham-Paige did a number on the '38 Mercedes-Benz in yesterday's Choose Your Eternity poll, similar to Marshal Zhukov's number on Berlin (and our poll would have been even more one-sided if we'd stacked a Pobeda against the Benz). Today I feel like returning to the perennial struggle between PCH Superpowers Italy and France, because a Project Car Hell without one of the Superpowers is like knuckles without fresh scabs.
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