Toyota Trembles In Fear When Contemplating The 1990 Isuzu Pickup

You could get a '90 Isuzu pickup for a few hundred bucks less than its Toyota competitor, and the Isuzu beat the Toyota in a couple of areas... but we're pretty sure that Toyota execs just had to take a glance at the Warlord Truck Approval Rating™ in order to restore their confidence. When's the last time you saw a… » 5/30/08 10:40am 5/30/08 10:40am

Slammed 8-Wheeler V8 Isuzu Pickup Raises Questions

Your eyes do not deceive you. This is, in fact, an Isuzu pickup that has eight wheels, a V8 engine, and zero ground clearance. What? Why? How? Who shot JR? Well, it was all just a dream inside the mind of a Texas man who wanted "a truck that stands out." He started building it about three years ago.


» 4/11/08 6:00pm 4/11/08 6:00pm

PCH, Isuzu PUNishment Edition: Turbo Impulse or Bagged P'up?

I thought about maybe sticking with French Car Hell for another day (by the way, the pair of Citröen SMs manhandled the Simca 1000 like Burt Reynolds slapping around his Maserati-owning girlfriend in yesterday's poll), but the descent into Isuzu Pun Hell in yesterday's racing I-Mark post can mean only one thing:… » 2/01/08 5:00pm 2/01/08 5:00pm

Wheel Falls Off Racing I-Mark, Symbolizes Isuzu's American Experience

We were totally rooting for the Motoring J Style Isuzu I-Mark at the 24 Hours of LeMons race at Thunderhill last month, especially after hearing one team member refer to Isuzu as "The Fiat of Japan." Now the J Style folks have written down their account of why their Isuzu succeeded on the race track about as well as… » 1/31/08 4:30pm 1/31/08 4:30pm

Eulogy For An Isuzu Impulse

Though most of the talk of the first generation Isuzu Impulse on Jalopnik had to do with a Project Car Hell comparison, with the news of Isuzu abandoning the North American market I thought I'd take a moment to remember one of the few North American Isuzus that were actually likable. I also have a personal connection… » 1/31/08 1:30pm 1/31/08 1:30pm

The Floating Car That Could Have Brought Isuzu Glory

Some might argue the amphibious automobile went the way of the dodo when the Amphicar exited stage left. Others would cite the glorious Tang Hua Detroit Fish. But for the most part, combined land-and-sea transportation has been a lean market lately. If only some executive had had the foresight to green light the 1991… » 1/31/08 11:45am 1/31/08 11:45am

Joe Isuzu Has Left The Building Faster Than A...Well, You Know

In honor of Isuzu's decision to abandon the North American market, we wanted to remember the good times. Or well, the times when they sold cars here — like the Isuzu Impulse Turbo. Hmm, well, maybe we guess that was more like remembering times that were "different" and maybe not so much "good." Whatever. Joe Isuzu was… » 1/30/08 4:45pm 1/30/08 4:45pm

Report: Isuzu To Quit North American SUV Sales

Reuters is reporting Isuzu, unlike Jake Gyllenhaal, no longer wishes it knew how to quit North American SUV sales. Here's their report: » 1/30/08 3:00pm 1/30/08 3:00pm

My only question is — what's going to happen to that dealer network? Can someone say Changfeng? What's that you say — the Heath Ledger joke isn't funny? What, too soon?

I-Markin' It With The Fiat of Japan

Team Motoring J-Style has the only Isuzu at today's race... in fact, this may well be the only Isuzu ever to race at the 24 Hours of LeMons (anyone who knows of another, please let us know). We're giving these guys serious props, not just for their choice of car, but for the Save The Enzos T-shirt sported by this… » 12/29/07 8:40pm 12/29/07 8:40pm

Poor Impulse Control: Isuzu Piazza!

After seeing all the Impulse love in yesterday's Project Car Hell, we felt it only fair to share this inspiring Japan-market ad for the '90 Impulse, aka Piazza. Sure, the '90 was front-wheel-drive, but it still had Handling By Lotus and Guitar By Wanker. » 9/26/07 3:30pm 9/26/07 3:30pm

PCH, Island Nation Edition: Honda Rover or Lotus Isuzu?

So yesterday we pitted a couple of classic Motown wagons against each other in the Choose Your Eternity poll, and the result was so close to a tie as to make no difference (with the Dodge photo-finishing past the Ford). Today we're going to look at a couple of cooperative efforts between the island of the Rising Sun… » 9/25/07 5:30pm 9/25/07 5:30pm

Japanese Cargo-Hauling Hoonage: Isuzu Forward!

I used to have a job that involved driving a Mitsubishi Fuso delivery truck, top speed 52 MPH and incapable of climbing steep hills (a fact I discovered after the thing groaned to a halt while attempting to make it up Clipper Street in San Francisco, much to the displeasure of many drivers behind me). If only my… » 5/10/07 6:45pm 5/10/07 6:45pm

Furious Stylus: Lotus Tuned!

Sold only from 1990 to 1993, the son-of-I-Mark, fraternal-twin-of-Gemini Stylus was never the hit we're sure Joe Isuzu was hoping it would be. In fact, it was the last car the company sold in America. Neverthless, it proudly boasted a fender tag touting "Handling by Lotus," added presumably to capitalize on the wave… » 1/29/07 12:30pm 1/29/07 12:30pm

Leveling The Field? Not-So-Level Institute Releases "Domestic Content"…


The Domestic-ated Level Field Institute released what they're calling a "Domestic Content" report, which appears to be based on: » 9/01/06 9:15am 9/01/06 9:15am

GM Buddies up With Isuzu for Platform Development

GM may have liquidated off its Isuzu ownership in a fire sale, but the two companies are still planning new joint ventures. Take, for example, this story out of Moldovia today: GM and Isuzu are launching a joint platform-development project from which will spring the underpinnings for a new generation of pickups for… » 6/13/06 2:30pm 6/13/06 2:30pm

Ad Watch: TV Buys Are Dropping; Ford Still Making "Bold Moves" With…


Looks like profits ain't the only thing down at the Big Three — ad spending is following the trend. For the first quarter of 2006, the only automaker of the triumvirate making a "Bold Move" has been FoMoCo — but their spot tv spend was only up to a respectful $187 million. That additional money may have been… » 5/19/06 5:30pm 5/19/06 5:30pm

Jalopnik Precast: A Spanish GTI for Europe, Fun with Isuzu, Smart…

On today's Jalopnik Precast, Spinelli and Farago look at the new Seat Leon FR — the Spanish GTI — then examine Isuzu's recent record profits as seen through GM's eyes, and relate the Smart Fortwo's recent appearance in "The Di Vinci Code" with the Mini's in "The Italian Job." » 5/17/06 12:18pm 5/17/06 12:18pm

Say What?: Isuzu Posts Record Profit on Higher Sales

Stop snickering, this isn't just some Joe Isuzu wild exaggeration (you know who that is, right?). Despite Isuzu's reputation in the US as a builder of novelty cars like the I-Mark and novelty SUVs like the Axiom (pictured), the company is actually a profitable builder of trucks and diesel engines — including GM's… » 5/17/06 9:23am 5/17/06 9:23am

GM Sells Stake in Isuzu. Yawn

You know, we heard about this a day or two ago, and somehow we just didn't care enough. But it's news, and we should post it. GM dumped its stake in Isuzu. Which means no more Geo Storm. Oh, wait. We learned to drive a stick in an Isuzu, which is totally the wrong vehicle to learn to drive a stick in. Meanwhile, on a… » 4/12/06 6:32pm 4/12/06 6:32pm