How Every Car Company Screwed Up The Apple 'Eyes Free' Announcement

This week saw the announcement at Apple's World Wide Developer's Conference of a partnership with nine automakers — probably the biggest tech-car partnership this year. You'd think the car companies would be ready for this big moment. You'd be wrong, as our undercover tech reporter explains. — Ed. » 6/15/12 3:00pm 6/15/12 3:00pm

Why Is The Right Using A Car Mag Puff Piece To Defend Mitt Romney From…

Since yesterday's Washington Post profile of a prep school-aged Mitt Romney showing the presumed Republican presidential nominee terrifying a kid everyone thought was gay, conservative outlets have been scrambling for another perspective on young Romney. They've found it in a softball piece on Romney from Automobile… » 5/11/12 10:30am 5/11/12 10:30am

Watch Ford Marketing Chief Jim Farley Explain Why He Loves Jalopnik

Last week at an after-party during the New York Auto Show, a long-time automaker PR professional uttered a maxim of automotive spin I've heard so often it feels like a Tantric mantra: "The cars are the stars." Every time I hear it, I shake my head — because if there's one phrase that sets us apart from every other… » 4/13/12 10:00am 4/13/12 10:00am

How Mark Fields, Ford's Possible Next CEO, Once Tried To Attack A Man…

According to Bloomberg, Mark Fields — mullet enthusiast, Ford Motor Company's then and current president of the Americas, and reportedly a leading candidate to succeed Alan Mulally as CEO of the automaker — nearly got into a fistfight with the car company's former CFO over a marketing budget and had to be restrained… » 3/02/12 8:30am 3/02/12 8:30am