In Detroit this morning, 70 Chrysler employees took up residence in the newly named Chrysler House. It's a historic office building owned by Cleveland Cavaliers and downtown Detroit land mass accumulator Dan Gilbert.
Chrysler's newest "Imported From Detroit" ad — a campaign that started at last year's Super Bowl with an ad starring Eminem — stars Clint Eastwood in yet another pitch-perfect ad for the littlest of the Big Three.
While this 1986 Oldsmobile commercial doesn't have the production value or the visual appeal of last year's "Imported from Detroit" Chrysler super bowl ad, it is playing on the same concept almost 25 years earlier.
Eminem's "Imported From Detroit" commercial would have you believe the Chrysler 200 is a sign of success, and not just the sign of a successful rental upgrade. The reality is a little different.
Pumped up like only local car dealers can get, the braintrust of Jeep salesmen in the greater Toledo area came up with their own spin on Chrysler's "Imported from Detroit" tagline: "Imported from Toledo." But now Chrysler wants to spike it.
Yesterday, Chrysler apologized for a profane message about Detroit drivers that was sent into its Twitter feed by an employee at social media firm New Media Strategies who was then fired. Today, Chrysler announced it fired New Media Strategies. UPDATED.