'Ignition' Captures That Moment When We Become Car Enthusiasts

I think many of us can remember that moment when the spark plug in our mind hits that perfect mixture of oxygen and gasoline and our brain suddenly fills with visions of all the cars we want and never leaves. The short film 'Ignition,' which won the Volvo Cars-sponsored short film contest, captures that moment… » 11/14/14 3:50pm 11/14/14 3:50pm

How Will The Ignition Recall Affect GM Sales?

I have conversations with car-buyers on a daily basis, in fact, I often will talk about the auto industry with people who are not even in the market. Most of the conversations revolve around a cool car that is about to come out or a vehicle that they are considering for purchase. But recently I have been getting… » 3/14/14 10:32am 3/14/14 10:32am

100 Cars Starting Up In Succession Is Amazingly Hypnotizing

When you buy a supercar, you want it to have a sense of occasion. Just looking at it in the garage, blasting down the highway, or even starting it up should all be filled with glory and awesome. And starting up 100 in succession becomes a hypnotizing soundtrack of barks, coughs, and growls. » 11/09/13 4:14pm 11/09/13 4:14pm

Points Ignition Lovers: Are They Misinformed... or Minions Of Satan?

There's a sequence in the 1991 movie Slacker in which a couple of Texas gearheads score a GM electronic-ignition distributor in the junkyard. » 8/23/09 5:30pm 8/23/09 5:30pm