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Iacocca

industry news

Iacocca Arrives At Chrysler As Bankruptcy Rumors Swirl; Time Travel Perfected

Former chairman Lee Iacocca gave a closed pep rally to Chrysler employees yesterday in Auburn Hills, once again sharing the stage with a K-car, a minivan...and rumors of Chrysler's imminent bankruptcy. While current CEO Bob Nardelli was praising Iacocca as "Chrysler's most dynamic leader" and "a great American," Chrysler spokesman David Elshoff was telling reporters that rumblings about a forthcoming bankruptcy filing by the automaker were "without merit." Presumably addressing the present state of the industry, Iacocca said, "We'll live through it. Don't panic. Things are going to be OK." To fix the current management problems, Iacocca suggested outfitting Nardelli with wire wheel covers and a vinyl landau roof, then sending him back into the boardroom and hoping everyone would think he was a totally new CEO. More »

gratuitous friday burnout

Dad's Turbo Dodge Caravan

From the 800-dollar turbocharged minivan department comes this 1989 Dodge Caravan SE with genuine simulated woodgrain trim. Along with doing toasty burnouts, the minivan has run the quarter mile in 12.65 seconds at Route 66 Dragway thanks to a set of slicks and 24 pounds of boost pushing through the stock 140K plus miles mill. The initial 800-dollar purchase price has been long-forgotten after all the modifications required to get the Iacocca Special into the 12-second zone. This guy figures if a 14-second minivan can beat most cars on the road, then a 12-second minivan can beat them all! [Dad's Turbo Minivan Bonanza]

jalopnik fantasy garage

Shelby Cobra Daytona Coupe

Last week we asked you to name your favorite automotive legends. While the answers were (of course) stellar – Smokey Yunick rules – we're a little disappointed that no one mentioned the genesis of this week's Fantasy Garage candidate, the Shelby Cobra Daytona Coupe. Though, it is worth mentioning that almost everything Carol Shelby does eventually winds up as someone's favorite anecdote (let's just forget the Shelby GLHS). For instance, Carroll used to place a $100 bill on the Cobra's dashboard while demoing the car to potential customers. If a customer could reach forward and snatch the Franklin before the Cobra could hit 100 mph, he could keep it. No one ever got the cash. But we're not here to talk about the Cobra. More »

classic ad watch

'87 Plymouth Sundance: 47 Standard Features To Convince Ya!

The pride is back! Just ask Lee Iacocca! Featuring Lite-Brite-style graphics and Reagan-era patriotic fervor, this ad captures both the optimism of Chrysler's rebirth and the gloom of the still-fresh-in-memory Malaise Era that nearly doomed the company. The Sundance, sibling to the Dodge Shadow and based on the P-body variant of the jack-of-all-trades K platform, could be had with the base 96-horse 2.2 four, but the smart buyers plunked down the extra $815 for the 146 horses of the turbo 2.2. Actually, the really smart Mopar buyers in '87 went straight to Mr. Shelby for the Omni GLH-S!

Related: Shelby Dodges: More Turbo Emblems! [Internal]

news

Former Chrysler CEO Rips Into "Clueless Bozos" -- Err -- The Bush Administration

Lee Iacocca, former Chrysler CEO and shepard of the once-independent automaker through its government loans of the late 70's and early 80's has long been a critic of Bush administration policies. But never like this.
"We've got a gang of clueless bozos steering our ship of state right over a cliff, we've got corporate gangsters stealing us blind, and we can't even clean up after a hurricane much less build a hybrid car...I hardly recognize this country anymore...George Bush doesn't have common sense. He just has a lot of sound bites...he prides himself on being faith-based, not reality based. If that doesn't scare the crap out of you, I don't know what will."
Wow, go get 'em Lee! Not only does the automaker go after Dubya's motley crew, the formerly cantankerous CEO had praise for almost every current leader of the auto industry from GM Chief Exec Rick Wagoner and current Chrysler Group head Tom LaSorda. Hell, the man even calls his ex-sparring partner, "Maximum" Bob Lutz, a "savvy veteran." But don't get the man started on the subject of Bob Eaton and Jurgen Schrempp, the two guys who said "let's do it, let's fall in love" — and creating the German-American hybrid we now know today as DaimlerDouche. Seriously, don't get him started, it makes him angry...and you wouldn't like him when he's angry. More »

news

Lido Gets Spiked: Iacocca to Receive Lifetime Achievement Award at Autorox

You know, we're not really the type who goes in for things that're marketed toward guys. Sure, we like he-man musclecars and Judas Priest, but we also enjoy us some Gary Snyder and Woody Guthrie. But Spike? Despite our attempts to resist it, we've actually taken quite a liking to the channel. And the Viacom unit's honoring Lee Iacocca with a lifetime achievement award on their second-annual Autorox broadcast, to be presented by the real-life son of the dad from Ordinary People. We may or may not watch it. We might sit down with a cup of tea, some Robert Hass and a Smiths record instead. Then we'll get in the Dodge, crank the Sultans and spin donuts in the Vons parking lot 'til the cops show up. More »

news: industry news

If You Can Find a Better Car, Share It: Case, Iaccoca Invest in Flexcar

Former AOL honcho Steve Case and Lee Iaccoca, lover of Snoop's Doggystyle, have teamed up to invest in Flexcar, a Seattle-based car-sharing company. While terms of the deal have been yet to be disclosed, company officials did hint that the investment outpaces the 10 mil that competitor Zipcar raised a month ago. In an interview, Case said "The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate." Iacocca was unavailable for comment, presumably with his mind on his money and his money on his mind. [Thanks to CTE for the tip.] More »

ads/promotions

If You Can Find a Better Commercial, Watch It: Iacocca and Dogg, et al

Despite looking like the Brooklyn newsie who used to sell our uncle Angelo the Racing Form, Lee Iacocca recently shot a golf-themed commercial co-starring rapper and 300C aficionado, Snoop Dogg. D-O Dubbagee, looking resplendent in pastel argyles was paired with the former Chrysler CEO for the fourth and final of Chrysler's Iacocommercials. More »

news

Iacocca Beloved by Old Folks

Ad Age recently took a survey regarding the return of Lee Iacocca to Chrysler ad spots. The verdict? Over 80% of customers who've seen the ads said Iacocca was "believable and relevant." The downside? Only a third of the coveted 18-24 demographic knew who the codger in the commercial with George Costanza was. Cripes, we're old. Oh, and in response to Lido's famous tagline from the '80s, "If you can find a better car, buy it," 80% of respondents thought they could indeed find a better car. Oh snap! More »