More boring industry news from Korea — read it if you're interested, move on if you're not. We'd been told a while back by Automotive News and our friends at PickupTrucks.com to expect a pickup truck from the folks at Hyundai or their brand-brothers at Kia. Despite statements from Byung Mo Ahn, the new chairman and group CEO of KMA and Kia Motors Manufacturing Georgia that a pickup was to be built in the Georgia plant, we were told today here in Seoul by Dr. Dong-Jin Kim, Vice-Chairman and CEO of Hyundai that

"we have interest in the pickup truck market and light truck market, but because of oil prices the market is declining. We don't think right now is the right time to introduce one to the market. We investigated when we built the Kia Georgia plant...but in this environment we were forced to give up thoughts of the truck...neither Hyundai nor Kia will produce one...for the U.S."

Well, that pretty much settles that. Now what will Hyundai and Kia do with all that excess capacity in the Georgia plant? Well, Dr. Kim has an answer for that too.

Georgia will be home to

"a new small car. We are planning to have the Georgia plant create...a C-segment car with the excess production capacity."

Nice, a new Kia C-segment car. But wait, wait, there's more. Kia may not end up being the only brand using the platform. Nope, Dr. Kim also told us today

"if the platform is right, don't rule out a Hyundai either."

So there you have it — a pickup truck is nixed and a compact car takes it's place. Given current gas prices, that doesn't sound like the world's worst strategy. In fact, props to Kia/Hyundai for reading the tea leaves and giving us a C-segment car when that's what gas prices and consumer demand are telling them that's what we want. Now if only they make a C-segmentamino out of whatever they end up building down in Georgia — then it'd be pure peaches and cream to us.

After our news earlier on the XL-sized Genesis, here's the second piece of news-like rumor-busting for the day: We've been told by Dr. Hyun-Soon Lee, President of R&D at Hyundai, that despite the rumors — and whether it be called a crossover, wagon or whatever-UV — don't expect to see another form factor from Hyundai on the Genesis platform anytime soon. While we mourn the loss of any opportunity for a rear-wheel drive wagon form factor, our dislike of crossovers in general is well documented. So we're both happy and sad. While we go and cry and laugh in a corner, take a moment to reflect yourself. That is all.

As many of you guessed, I'm out here on the Southern tip of the Korean peninsula at the behest of the Mechanics who are quite Popular, getting the scoop on the new Hyundai [REDACTED]. While the driving impressions on the new [REDACTED] from the folks at Hyundai (Yes, Hyundai) are embargoed for a bit, there was other news out here from the little automaker that could in the Republic of Korea that is in no way embargoed. A couple of us auto journalistas had the chance to spend some in-car drive time with Dr. Hyun-Soon Lee, President of R&D at the Kimchi Commander of an automaker. First news is that the Genesis and the Genesis Coupe won't be the only BH-platform vehicles produced on the Ulsan assembly lines. In addition to the two RWD-vehicles we've already seen, the boys n' girls at Hyundai are developing an extended-length version of the Genesis sedan — with the product platform designation of "VI" (which does not stand for "Very Immense") for the Korean domestic and Chinese markets.

This new Genesis that's bigger, longer and more uncut by 8" will replace the Equus JS 380 that's currently the car of choice for Hyundai execs. While the Equus is one big mutha-four-door, this new Genesis XL (or whatever) will out-lengthen the ol' and busted exec-mobile by an extra 2". And as we all know, size does matter — and apparently the U.S. market just isn't big enough to warrant those extra 8" of lengthened platform RWD executive hauling power. We'll live. In the meantime, we'll have more over the next four hours after we get a chance to snag dinner with Hyundai's Vice Chairman & CEO D.J. Kim. We hear he spins the records right-round. Also yes, after this post, we're assuming Hyundai probably won't be inviting me back.

Microsoft is again shilling its technology out to the masses, but this time offering up its car infotainment system, better known as SYNC, to the Hyundai-Kia Auto Group. The 2010 models will be the first to include the Microsoft entertainment system that still remains nameless as Ford has the name SYNC locked down by the balls. For the time being, the system used by Hyundai and Kia will be similar to that offered by Ford, FIAT and most recently with Suzuki (who decided on the Suzuki TRIP name), but the group is looking at new capabilities that could be added like navigation and emergency call services. Press release below the jump.

Microsoft and Hyundai-Kia Automotive Group to Develop Next Generation of In-Car Infotainment New partnership will globalize innovative in-car infotainment.

SEOUL, South Korea — May 6, 2008 — Today, Microsoft Corp. and Hyundai-Kia Automotive Group (HKAG) entered into a long-term agreement to co-develop the next generation of in-car infotainment systems. Bill Gates, chairman of Microsoft, and Mongku Chung, chairman of HKAG, were present as Martin Thall, general manager of Microsoft's Automotive Business Unit, and Hyun Soon Lee, president and chief technology officer of HKAG, signed the agreement in Seoul.

Together, Microsoft and HKAG will deliver new and innovative solutions based on the Microsoft Auto software platform, bringing the future of in-car technology to Hyundai-Kia drivers worldwide.

"These new systems will redefine consumer experiences in the car," Thall said. "Since the spring of 2006, HKAG and Microsoft have been sharing their vision for the future of in-car technology. We're now aligned to develop the next generation of in-car infotainment systems."

"We are pleased to partner with Microsoft to deliver high-performance infotainment solutions to our customers," Lee said. "The advanced capabilities, flexibility and low price point make the Microsoft Auto software platform an attractive solution for us."

The first product, a next-generation infotainment system that provides voice-controlled connectivity between mobile devices, will be introduced in the North American market in 2010. It will further apply to Asian and European markets, and expand into multimedia and navigation devices. These easy-to-use infotainment systems will allow consumers to enjoy music in various digital formats.

The next-generation infotainment systems are comparable to mini-PCs. Even after product launch, new functions can be added or upgraded in the form of software program updates, an innovation to existing in-car multimedia technology.

The Hyundai-Kia Automotive Group's adoption of the Microsoft Auto software platform increases Microsoft's presence in the Asian car market and enhances the global automotive business. The engineering and marketing teams of Microsoft's Automotive Business Unit in Redmond, Wash., will be working directly with counterparts at HKAG in Seoul to support this goal. Microsoft Auto-powered systems are currently available in Fiat Auto Group vehicles in Europe and South America and Ford Motor Co. vehicles in North America.

In a related announcement, Microsoft and Hyundai-Kia, along with the Institute for Information Technology Advancement (IITA), signed a memorandum of understanding (MOU) to co-establish an automotive IT innovation center with the goal of promoting innovation and opportunities for Korean software and device vendors in the global market.

[Source: Microsoft]

SoCal Euro's eagle-eyed forum fan-boy by the name of "dub*man" caught some shots of the new 2009 Hyundai Genesis at rest in a local SoCal parking lot. We're assuming it wasn't just stopping for a quick bite at a local Korean BBQ joint. Whatever it was doing there without manny plates affixed to the back end, we're happy he caught some clearer shots of the new four-door with the ever-changin' grille from the boys n' girls at Hyundai. Yes, Hyundai.

(Hat tip to Leo!)

Given that we've seen a lot of the 2009 Hyundai Genesis, you'd think we wouldn't care if one was spotted out on the streets. But thanks to Hyundai's ever-changing grille designs we're actually quite intrigued and are therefore grateful that good ol' "larithmos" over at the Motive Mag forums managed to snap these photos of the new Genesis driving through Wolverine territory. We're guessing they're going to keep the price of this luxury car low by never washing it. The grille design is more like this grille than this grille or this one. But maybe they're just trying to throw us off the scent.

As you'll remember, the new Genesis is an attempt to absolutely decimate the luxury scene here by offering a large, technologically advanced, V8-powered rear-wheel-drive luxury sedan at a not too unreasonable price. Specifically, a 375 horsepower, 333 lb-ft of torque Tau V8 that puts power through the rear wheels and launches the sedan to 60 mph in under six seconds for a price possibly under $42,000. [Motive Mag Forums]

The 2009 Hyundai Elantra sedan is the next step in Hyundai's product blitz and it's set to debut next week at Auto China. The new Elantra maintains the design language of the rest of the cars in the lineup that aren't the Genesis. That means an evolution of the front end treatment to something more resembling a late model Acura. Despite the new design, there's no word yet on whether the latest update will make it to the US, but hell, we wouldn't mind. Oh and no, we're not going to China to bring you the live reveal, so enjoy these shots because they're probably all you're getting.

[Carscoop]

Wow. Ok, so we were pretty excited about the new 2010 Hyundai Genesis Coupe, but we had no idea just how awesome the reveal would be. None of that crap about pulling a sheet off a semi-functional prototype. No, these Hoondais were blatantly fully functional. That's thanks to either a turbocharged 2.0-liter inline-4 making 223 HP, or a 3.8-liter V6 that pumps out 310 HP. Hyundai is promising that this will be the cheapest 300+ HP coupe in the world. Full press release after the jump.

ALL-NEW HYUNDAI GENESIS COUPE: A NEW BENCHMARK FOR AFFORDABLE 300-HORSEPOWER SPORTS COUPES

NEW YORK, March 19, 2008 - Hyundai unveiled Genesis Coupe, a new benchmark for affordable 300-horsepower sports coupes, during a press conference at the New York International Auto Show today. The 2010 Genesis Coupe is a purpose-built rear-wheel drive sports coupe featuring two performance-focused engines - a 212-horsepower 2.0-liter turbocharged four-cylinder engine and a range-topping all-aluminum 306-horsepower, DOHC 3.8-liter V6 engine. Genesis Coupe is scheduled to join the Hyundai lineup in the spring of 2009.
Following the introduction earlier this year of the rear-wheel drive Genesis sports sedan, Genesis Coupe is Hyundai's most dynamic performance car ever and the second consecutive all-new model introduction from Hyundai appealing directly to the car enthusiast. Genesis Coupe uses the same flexible rear-wheel drive architecture that was originally developed for the Genesis sports sedan.
Genesis Coupe employs a MacPherson strut dual-link front suspension and a five-link rear suspension setup. Both engines are mated to a standard six-speed manual transmission. The Genesis Coupe 2.0t (2.0-liter 4-cylinder turbo) offers an optional five-speed automatic with SHIFTRONIC® while the 3.8-liter V6 offers a ZF six-speed automatic transmission with SHIFTRONIC to handle the additional torque.
"We think our entry-level Genesis Coupe 2.0t, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sports coupes," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "The 3.8-liter version of Genesis Coupe takes things to an even higher level, rivaling the capability of premium-performance coupes like Infiniti G37."
Genesis Coupe was shown as a concept at the 2007 Los Angeles Auto Show and its transformation from concept to production reveals that its signature design features have emerged intact. Genesis Coupe is also unmistakably linked to several Hyundai concept cars. The powerful curves, surface detail, and "Z" bodyside lines come straight from the HCD9 Talus and the HCD8 sports coupe. Genesis Coupe's arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car's broad shoulders and wide stance. Genesis Coupe rides on standard 18-inch alloy wheels or optional 19-inch wheels, both delivering a bold stance and aggressive handling.
In keeping with its mission to be the most exciting, affordable sports coupe on the road, the Genesis Coupe boasts a cockpit designed to enhance the driving experience. An information display screen, features an outside temperature reading, audio system information and HVAC settings. Analog gauges include a large speedometer and tachometer positioned so the driver can immediately access critical driving information. The instrument cluster features Hyundai's signature blue gauge illumination.
Music lovers will welcome the inclusion of standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. Among the other refinements are an Infinity audio system, sport bucket seats and two-stage front seat warmers. Genesis Coupe also offers the convenience of a proximity key and push button starter.
The 2010 Genesis Coupe includes a wide range of both active and passive safety features. Standard safety equipment includes driver and front passenger advanced frontal airbags, along with front seat-mounted side airbags, side air curtains, active front head restraints, four-channel ABS with Electronic Brake-force Distribution (EBD), and Electronic Stability Control (ESC), one of the industry's most effective life-saving technologies.

GENESIS COUPE SPECIFICATIONS

• Configuration: Front engine, rear-wheel drive
• Wheelbase: 2820 mm / 111.0 inches
• Overall length: 4630 mm / 182.3 inches
• Overall width: 1865 mm / 73.4 inches
• Overall height: 1380 mm / 54.3 inches
• Wheels: 18-inch or 19-inch five-spoke
• Engine types: 3.8-liter V6 or 2.0-liter 4-cylinder turbo
• Est. horsepower V6: 306 @ 6,000 rpm (regular fuel)
• Est. horsepower V6: 310 @ 6,000 rpm (premium fuel)
• Est. torque V6: 263 lb. ft. @ 4,700 rpm (regular and premium fuel)
• Est. horsepower 2.0t: 212 @ 6,000 rpm (regular fuel)
• Est. horsepower 2.0t: 223 @ 6,000 rpm (premium fuel)
• Est. torque 2.0t: 217 lb. ft. @ 2,500 rpm (regular and premium fuel)
• Block & head materials: aluminum for both engines
• Valvetrain: DOHC for both engines
• Valve timing: continuously variable valve timing for both engines (Dual for 2.0t)
• Estimated 0-60 mph V6: under 6 seconds
• Transmission types: 6-speed manual, 5-speed automatic (4-cylinder) or 6-speed manual, 6-speed automatic (V6)
• Front brakes: 12.6-inch (standard) 13.4-inch (Brembo package)
• Rear brakes: 12.4-inch (standard) 13.0-inch (Brembo package)
• Front calipers: single piston floating (standard), monobloc four-piston (Brembo package)
• Rear calipers: single piston floating (standard) monobloc four-piston (Brembo package)
• Limited slip differential (Optional)
• Est. top speed: 149 mph (V6), 137 mph (2.0t)
• Base curb weight: 3549 lbs. (V6); 3439 lbs. (4-cylinder)

So what's the one complaint most often levied against the Ford Mustang? How about the lack of Independent Rear Suspension? Guess what? The 2010 Hyundai Genesis Coupe has it. Here's the rest of the details — 212 HP 2.0-liter turbocharged four-cylinder engine or a range-topping all-aluminum 306 HP DOHC 3.8-liter V6 engine. It'll be available starting in the spring of 2009. We'll have many more details shortly and our full gallery of the event in a moment — but yes, it's just been revealed.

ALL-NEW HYUNDAI GENESIS COUPE: A NEW BENCHMARK FOR AFFORDABLE 300-HORSEPOWER SPORTS COUPES

NEW YORK, March 19, 2008 - Hyundai unveiled Genesis Coupe, a new benchmark for affordable 300-horsepower sports coupes, during a press conference at the New York International Auto Show today. The 2010 Genesis Coupe is a purpose-built rear-wheel drive sports coupe featuring two performance-focused engines - a 212-horsepower 2.0-liter turbocharged four-cylinder engine and a range-topping all-aluminum 306-horsepower, DOHC 3.8-liter V6 engine. Genesis Coupe is scheduled to join the Hyundai lineup in the spring of 2009.
Following the introduction earlier this year of the rear-wheel drive Genesis sports sedan, Genesis Coupe is Hyundai's most dynamic performance car ever and the second consecutive all-new model introduction from Hyundai appealing directly to the car enthusiast. Genesis Coupe uses the same flexible rear-wheel drive architecture that was originally developed for the Genesis sports sedan.
Genesis Coupe employs a MacPherson strut dual-link front suspension and a five-link rear suspension setup. Both engines are mated to a standard six-speed manual transmission. The Genesis Coupe 2.0t (2.0-liter 4-cylinder turbo) offers an optional five-speed automatic with SHIFTRONIC® while the 3.8-liter V6 offers a ZF six-speed automatic transmission with SHIFTRONIC to handle the additional torque.
"We think our entry-level Genesis Coupe 2.0t, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sports coupes," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "The 3.8-liter version of Genesis Coupe takes things to an even higher level, rivaling the capability of premium-performance coupes like Infiniti G37."
Genesis Coupe was shown as a concept at the 2007 Los Angeles Auto Show and its transformation from concept to production reveals that its signature design features have emerged intact. Genesis Coupe is also unmistakably linked to several Hyundai concept cars. The powerful curves, surface detail, and "Z" bodyside lines come straight from the HCD9 Talus and the HCD8 sports coupe. Genesis Coupe's arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car's broad shoulders and wide stance. Genesis Coupe rides on standard 18-inch alloy wheels or optional 19-inch wheels, both delivering a bold stance and aggressive handling.
In keeping with its mission to be the most exciting, affordable sports coupe on the road, the Genesis Coupe boasts a cockpit designed to enhance the driving experience. An information display screen, features an outside temperature reading, audio system information and HVAC settings. Analog gauges include a large speedometer and tachometer positioned so the driver can immediately access critical driving information. The instrument cluster features Hyundai's signature blue gauge illumination.
Music lovers will welcome the inclusion of standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. Among the other refinements are an Infinity audio system, sport bucket seats and two-stage front seat warmers. Genesis Coupe also offers the convenience of a proximity key and push button starter.
The 2010 Genesis Coupe includes a wide range of both active and passive safety features. Standard safety equipment includes driver and front passenger advanced frontal airbags, along with front seat-mounted side airbags, side air curtains, active front head restraints, four-channel ABS with Electronic Brake-force Distribution (EBD), and Electronic Stability Control (ESC), one of the industry's most effective life-saving technologies.

GENESIS COUPE SPECIFICATIONS

• Configuration: Front engine, rear-wheel drive
• Wheelbase: 2820 mm / 111.0 inches
• Overall length: 4630 mm / 182.3 inches
• Overall width: 1865 mm / 73.4 inches
• Overall height: 1380 mm / 54.3 inches
• Wheels: 18-inch or 19-inch five-spoke
• Engine types: 3.8-liter V6 or 2.0-liter 4-cylinder turbo
• Est. horsepower V6: 306 @ 6,000 rpm (regular fuel)
• Est. horsepower V6: 310 @ 6,000 rpm (premium fuel)
• Est. torque V6: 263 lb. ft. @ 4,700 rpm (regular and premium fuel)
• Est. horsepower 2.0t: 212 @ 6,000 rpm (regular fuel)
• Est. horsepower 2.0t: 223 @ 6,000 rpm (premium fuel)
• Est. torque 2.0t: 217 lb. ft. @ 2,500 rpm (regular and premium fuel)
• Block & head materials: aluminum for both engines
• Valvetrain: DOHC for both engines
• Valve timing: continuously variable valve timing for both engines (Dual for 2.0t)
• Estimated 0-60 mph V6: under 6 seconds
• Transmission types: 6-speed manual, 5-speed automatic (4-cylinder) or 6-speed manual, 6-speed automatic (V6)
• Front brakes: 12.6-inch (standard) 13.4-inch (Brembo package)
• Rear brakes: 12.4-inch (standard) 13.0-inch (Brembo package)
• Front calipers: single piston floating (standard), monobloc four-piston (Brembo package)
• Rear calipers: single piston floating (standard) monobloc four-piston (Brembo package)
• Limited slip differential (Optional)
• Est. top speed: 149 mph (V6), 137 mph (2.0t)
• Base curb weight: 3549 lbs. (V6); 3439 lbs. (4-cylinder)

Our second favorite carmaker of the moment, Hyundai, has confirmed plans to launch a luxury brand similar to Honda's Acura or Nissan's Infiniti. The Korean carmaker is garnering significant interest due to its forthcoming launch of the V8-engined, RWD Genesis Sedan and Coupe. The new luxury brand will initially appear in China in 2010, but depending on its success, could be launched elsewhere.

Speaking to China Daily, company spokesperson Young-Key Koo, "In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota's Lexus, Nissan's Infiniti and Honda's Acura. All of our luxury models will have the new badge."

Koo also revealed plans to launch one or two new luxury models each year, necessary to compete with their Japanese rivals. [Via Motor Authority]

Well, after the Tiburon-lovers at NewTiburon dropped a hot load of shots of the new 2010 Hyundai Genesis Coupe over the weekend, some sites (we won't mention any names, MT, don't worry!) were apparently confused over which shots made it out on to the web and just decided to drop 'em all. So, we're just going to follow suit. Here's all the press shots you could ever want — well, until we get you the live photos on Wednesday at the New York Auto Show.

Taking a quick break from the GM-gasm on the new El Camino of the past two days, it appears as though the Hyundai-hungry folks at the New Tiburon forums have blown a load of press shots out on to the web early on the new 2010 Hyundai Genesis Coupe before next week's New York Auto Show. Other than the hot shots, there doesn't appear to be much more to tell you. Well, based on one shot, it appears like the new kim-chee-crazy muscle car redlines at 6500 RPM, and, oh yes, it's one hot looking entry into the muscle car wars looking much different than the 2010 Hyundai Genesis RWD coupe concept we saw at the LA Auto Show last year. We're certainly looking forward to seeing it live on the show floor next week. Especially if they bring the same lovely lady they had in LA and who we've now affectionately named Genesis Priddy. All we know is this little deuce-door gets our thoughts all a-tingly. What about yours?

[via New Tiburon, New Tiburon and of course, New Tiburon]

The masters of auto spying have uncovered a document purporting to reveal the price of the Hyundai Genesis, the Korean firm's new rear wheel drive flagship. Loaded with the technology package and a 4.6L V8 it's going to run you $39,500 to $41,000 depending on other options. This price fits in nicely with their claim of 7-series size, 3-series price. Package details follow the jump.

The Technology Package includes:
- Lexicon Discrete Audio System
- Six-disc in-dash DVD changer navigation system
- Reversing camera
- Driving Information System
- Multimedia controller
- HID, Auto-levelling headlights
- Adaptive cornering headlights
- Parking sensors
- Cooled driver's seat

Dual-view LCD technologies have begun to appear in the home entertainment market, but now Hyundai is trying to bring that technology into the car with a dual-view in-dash display. The idea behind this technology is pretty simple. The driver of the car would see one image, presumably the navigation or vehicle info, while the passenger of the vehicle would see something different, like media information.

Now while, the idea behind the dual-view LCDs is basic, the technology that makes it happen probably isn't. This would be an excellent feature, given that the quality of the display remains sufficient for navigation and the like, but finding a price point people would be willing to pay is the difficult task. I guess we will just have to wait and see, but don't expect to see it in the 2009 Hyundai Genesis Coupe at the New York Auto Show. [via Crunchgear]

We saw the 2009 Hyundai Genesis Coupe in concept form out at the LA Auto Show this past year, and we'll be seeing the new hotness from Hyundai for real in the warm lights of the Javits Center at the New York Auto Show next month. But for the moment, we'll have to make do with the folks at KGP snapping some shots of the new hotness before the official unveil doing some winter weather testing in Sweden. The KGP boys have snapped themselves some shots of not only the exterior of the new little Genesis coupe, but also a small gallery of interior and engine shots — including one very hapless-looking engineer with a face that positively screams "You're not getting my kimchee, mister!" But, the shots do reveal some bad news for fans of manumatics — no paddle shifters on this bad little muscle rocket. Maybe you can hope for a V8? Full spy report from our sneaky shooters of all things camo after the jump.

We just caught the latest prototype for the Hyundai Genesis Coupe, caught testing in Northern Sweden. Our latest look catches the fetching RWD coupe with some new, multi-spoke euro-inspired wheels. We also managed a couple new shots of the Coupe's interior, revealing and automatic transmission with the expected +/- slot for the shift stalk. No steering-wheel-mounted paddle shifters are visible—somewhat surprising given the Coupe's upscale gene pool stemming from the recently-released Genesis sedan. Heated seats, however, are on the options list.

We also managed a good look at the rear seat accommodations, and they
look fairly acceptable for real, full-grown human use. Leg room,
while not ample, looks reasonable enough. Hyundai's new coupe will be
a strict four-seater, with rear buckets separated by two cup holders
and a central bin. So far, the only confirmed engine is a 2.0-liter
turbocharged four-cylinder engine. A V-6 is also likely, but a V-8—
however tantalizing—is reportedly a long-shot.

Even though we still don't like it that Hyundai got rid of its HCD concept series, we are consoled with its replacement series - HED. It seems the Hyundai HED-5 will be bowing at the upcoming Geneva Auto Show with a full accoutrement of gadgets expected on a modern concept vehicle. Within the press release, we see plans to unveil a revised Sonata, the updated Euro only Matrix, and the 6 passenger HED-5 Concept. We're sure it will be sporting some form of eco-conscious materials on the inside, and hybrid this with a long range that and a sustainable something or other. To be honest, all of these ecologically minded concepts have grown tiresome. When someone brings something revolutionary to market, we'll stand up and take notice. Until then, consider us on permanent yawn mode.

Offenbach - Feb. 11, 2008 - At the Geneva International Motor Show, Hyundai Motor Co. will present two new production models, a stunning new concept car and a program to enhance the general environmental compatibility of its vehicles.

On the model front, the Sonata has become the standard bearer for Hyundai across the world in the D segment. As it enters its sixth generation, the car that regularly tops the US polls for customer satisfaction becomes even more European in both performance and style.

Another new model is the 2008 Matrix. Its up-to-date exterior styling is complemented by a full new colour range - while the interior is adapted to bring it into line with other current Hyundai models.

Greenhouse gases are a global issue: As a company, Hyundai has always prided itself on environmental friendliness and innovation and making a positive response was an irresistible challenge. Our new eco-concept package demonstrates how existing technologies can make a significant (up to 29%) reduction in CO2 emissions, without punitive penalties in price, performance or driving enjoyment. It is a "near production" concept, a realistic and achievable advance in reduced CO2 emission and fuel consumption.

Ecological considerations have also played a major role in our new concept car. Under the HED-5 project codename Hyundai has created a 6-seater MPV that brings versatility to a new level. The choice of revolutionary materials and construction techniques was developed in co-operation with innovation partners such as Recaro, Bayer and LG.

In addition, Hyundai is displaying its complete lineup of 2008 models including i10, i30, i30cw, Santa Fe, Tucson, Grandeur, Coupe, Getz, Matrix. The press conference will take place at the Hyundai booth Hall 1, Booth 1031.1 on March 4th, at 15.45 PM.

You got all of the details about the 2009 Hyundai Sonata and its extra-large cupholders yesterday, but there is one more little detail that makes this tech-fiend particularly excited. The 2009 Sonata will feature XM's new and improved touchscreen graphic user interface. Forget about the car, that graphical interface is a beaut!

It is full blown, high resolution, touchscreen goodness from XM that looks like it was finally designed by the consumers and for the consumers. It is easier to read, easier to operate and gives much more of an "entertainment" feel to XM radio. The merger can wait for all I care. This is too pretty to pass up. [Orbitcast]

We have confirmation from Hyundai that they'll be premiering the Hyundai i-Blue fuel cell concept at the Chicago Auto Show. This is the North American debut as the company already showed this particular concept in Frankfurt last year. What's interesting is that the company has promised to have a production ready version by 2012, but we just assumed that was for the Korean domestic market. Does mean that the company is planning on bringing it here? Or was it just a matter of not wanting to waste a perfectly good concept car? Only time will tell.


[Source: Hyundai]

We've already caught a Korean preview of the new Sonata as it rather slickly though liltingly transforms from the 2008 model to the 2009 version. But now we're gonna catch this revamped mid-size in the flesh, right here at the Chicago Auto Show. This isn't exactly the kind of ride you ooh and aah over, but given that Hyundai is making a serious effort to win over American hearts and minds this week, placing not one but two ad buys during the Super Bowl and pulling the trigger on its downscale-luxe Genesis, whatever adjustments (however minor) they're making to the packaging of their main player in the dog-eat-dog, kill-your-dad, eat-your-mother mid-size realm is notable. After all, the Genesis may build buzz and get folks into dealerships, but Hyundai still needs to move product in volume segments. The company says the '09 Sonata will hit dealership later this month. Details and the press release, après la jump.

Camry killer? Accord assailant? Well, not yet, and maybe not ever. But galdurnit, we dig Hyundai's moxie. And any company that proudly announces it has upgraded its cupholders for "more capacity and holding power" surely has its savvy appetites aimed squarely at conquering Big Gulp Nation (building Sonatas in Alabama doesn't hurt, either). Engine-wise, the four-banger delivers adequate mpg, and the frisky V6 gets a horsepower boost. Interior upgrades are arguably more important, as consumers have in the past associated Hyundai with way-cheap—if not children's-toy caliber—in this area.

However, one wonders when this is all going to crack, as Hyundai's main competitive advantage over Toyota and Honda in this segment is, duh, price. The base 2009 Sonata will still come in just south of 20 grand, in all likelihood, and of course the phat Hyundai warranty continues to mean that dealers are trading sales now for profit erosion later. And some point, Hyundai will have to stop undercutting the other contenders in the "I don't want to think about my car" mid-size sedan contest and go toe-to-toe with the leaders. You don't have to spend that much more to get the Camry, after all. Hyundai's bells and whistles are all great, but the brand just isn't really all there yet. To buy one of their cars is to save to dough but continue to shoulder some risk.

Personally, we think performance might be the way to escape this bind. Give us a more refined Mazda, in other words. A little less tuner, a little more subdued snap on demand, across the trim levels, not just for the SE (less whine, more whoosh, if ya catch our drift). With the '09 Sonata, it seems like they're pointing the ship in that direction. And hey, if it doesn't work—diesels!

The '09 Sonata is a decent-looking car in a tough segment, and we wish it the best. But when you compete almost entirely on price, you never, ever make it easy on yourself.

2009 SONATA: TRANSFORMED FROM THE INSIDE OUT FOR A MORE PREMIUM AND FUEL-EFFICIENT MID-SIZE SEDAN EXPERIENCE

CHICAGO, February 6, 2008 - As gas prices and competition in the mid-size sedan segment surge, Hyundai is introducing its refreshed Sonata at the 2008 Chicago Auto Show today. The 2009 Sonata features an all-new interior, enhanced suspensions and revised powertrains boasting both improved fuel economy and horsepower. The 2009 Sonata will be available at Hyundai dealers later this month.

The Sonata combines refined design, proven dependability, spirited performance and an extensive list of standard features to increase its appeal to a broader range of customers. For 2009, Sonata raises the bar for value and standard safety technology in the mid-size segment. Hyundai's sales leader boasts new features ranging from standard USB/iPod auxiliary inputs to available navigation and sport-tuned suspension. Combined with Sonata's continued leadership in safety - it remains the only mid-size sedan under $20,000 with standard Electronic Stability Control (ESC) - the 2009 American-made Sonata is the smartest choice in the competitive mid-size sedan segment.

CHOICE OF TWO MORE POWERFUL AND FUEL-EFFICIENT POWERTRAINS

The 2009 Sonata debuts Hyundai's second-generation Theta four-cylinder engine. The Theta II 2.4-liter DOHC inline four-cylinder engine delivers more horsepower and quicker acceleration, while also improving fuel economy. In fact, the Sonata I4 is now more fuel-efficient than both Camry and Accord four-cylinder engines, delivering an impressive 22 mpg city/32 mpg highway fuel economy rating with the standard five-speed manual transmission or the newly available five-speed automatic transmission with SHIFTRONIC®. The Theta II is rated at 175 horsepower and 168 lb.-ft. of torque. This high-tech, all-aluminum, 16-valve engine now features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.

Sonata's 3.3-liter V6 engine has also been improved for more performance and efficiency. It now pumps out 15 more horsepower and three more pound-feet of torque (249 horsepower @ 6,000 rpm and 229 lb.-ft. of torque at 4,500 rpm). The first member of Hyundai's "Lambda" V6 engine family, this newly refined powerplant features all-aluminum construction, dual overhead camshafts, four valves per cylinder, CVVT on both camshafts and stiffer hydraulic engine mounts for optimum power, efficiency and refinement. A variable intake system is added for 2009, which further broadens its power curve, improving off-the-line acceleration and passing performance. New mileage figures for V6-powered Sonatas are 19 mpg city/29 mpg highway, which represents unsurpassed V6 fuel economy in the mid-size sedan segment.
All V6-powered Sonatas use Hyundai's five-speed SHIFTRONIC automatic transmission, which features an overdrive lock-up torque converter for improved highway fuel economy. Neither Accord nor Camry offer manual-mode operation as standard equipment. The automatic transmission has a new reducing valve and solenoid valve for smoother shift quality while the manual transmission has been refined for more precise shifts.

A NEW, WELL-CRAFTED INTERIOR THAT IS STILL A "CLASS ABOVE"
The pleasant surprises continue inside where Hyundai designers have thoroughly revamped the cockpit to create the ambiance of an upscale, premium sedan. The sophisticated look is achieved thanks to a completely new center console and instrument panel, which borrows design cues and rich materials from the premium Hyundai Veracruz. The Sonata continues to be classified by the Environmental Protection Agency as a Large Car, truly a "class above" Camry, Altima, Fusion and Malibu (all are categorized as mid-size cars). Even in trunk room, the Sonata shines. Sonata's 16.3 cu. ft. of trunk space give it an eight percent advantage over the Camry, and a 16 percent advantage over Accord.

Music lovers will welcome the 2009 Sonata's inclusion of standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. Among the other refinements are the addition of dual-zone climate controls for the driver and front-seat passenger, and two-stage front seat warmers. A new factory-installed touch screen navigation system is now available as well.
More contrast has been added to the Camel and Gray interiors, and for the first time ever, Cocoa Brown is available. The front cupholders are also upgraded for more capacity and holding power. Hyundai's signature blue backlighting for interior gauges, switches and buttons highlights the vehicle's modern interior design.

SUPPLE RIDE, AGILE HANDLING
An advanced four-wheel independent suspension system combines a supple ride with sharper handling and steering response for Sonata GLS and Limited models. Up front is a double-wishbone system with coil springs, revalved, twin-tube, gas-filled hydraulic shock absorbers, and a larger 26 mm stabilizer bar. The system's lower control arms increase handling precision while reducing vibration, and bushing size has been increased to better absorb the shock from road impacts.
In back, a new sophisticated multi-link system provides excellent handling along with superb ride quality and noise isolation. The rear spring rates have been increased by five percent, shocks revalved and the sway bar thickened from 15 mm to 16 mm. All together, this suspension now provides superior control of ride motions for a more dynamic driving experience.
The high-performance Sonata SE becomes an even more exciting and willing partner for enthusiastic drivers with its own unique sport-tuned suspension. The new sport-tuned suspension features a 15 percent stiffer front spring rate, 10 percent stiffer rear spring rate, unique strut valving at all four corners and 27 mm front and 17 mm rear stabilizer bars along with unique 17-inch alloy wheels and tires.
All Sonatas also now have quicker ratio steering for a crisp feel on turn in.

SOPHISTICATED EXTERIOR DESIGN

The design team added a more refined touch to Sonata's exterior design, with new bumpers, lamps, wheels and grille creating a more elegant, dynamic and taut stance.
The unibody design crafted of high-tensile steel features a concave hood design, distinctive rear-door cut lines, strong Z-lined body-to-bumper interfaces and four-barrel jeweled projector lens headlights. New chrome bodyside and bumper moldings match the chrome grille and chrome-accented exterior door handles on Limited models. The model range offers a choice of seven new colors.

UNSURPASSED ACTIVE AND PASSIVE SAFETY
On the safety side, 2009 Sonata's front collision performance has been further improved by tweaking the design of the engine subframe. The Hyundai Sonata is expected to earn the U.S. National Highway Traffic Safety Administration's (NHTSA) top five-star crash test rating for front and side impacts. This accomplishment was made possible by Sonata's strong body structure and advanced airbag technology. Sonata delivers an unsurpassed commitment to both active and passive safety technology. Every Sonata has lifesaving ESC as standard equipment. This is important because NHTSA has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.
The Sonata also features a state-of-the-art braking technology package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) that includes Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.
In the event that a crash is unavoidable, the Sonata features six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags—along with active front-seat head restraints. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.
THREE ENHANCED, WELL-EQUIPPED MODELS
From the well-equipped GLS, to the sport-focused SE, to the downright luxurious Limited, the 2009 Sonata lineup addresses the needs and desires of mid-size sedan customers with a highly competitive mix of features and benefits. Each model delivers a level of standard equipment that is a cut above competing models.

SONATA GLS
The 2009 Sonata GLS continues to provide value and a sizable price advantage compared with its four-cylinder competition, undercutting the lesser-equipped base 2008 Honda Accord and 2008 Toyota Camry. All Sonata models have offered standard ESC since May 2005. This is important, as NHTSA claims ESC is the most effective lifesaving technology since the seatbelt. In comparison, Toyota still offers ESC only as an option on the 2008 Camry, while Honda Accord has only recently matched Sonata with standard ESC on the new 2008 Accord, more than two years after Sonata made this commitment to active safety technology leadership.
Sonata features a new, sophisticated 2.4-liter four-cylinder engine matched to a smooth-shifting five-speed manual transmission, with a new five-speed SHIFTRONIC automatic transmission optional.
The Sonata GLS features an impressive array of standard active and passive safety features including ESC, a Tire Pressure Monitoring System (TPMS), six airbags, ABS and active front head restraints. Other standard features include power windows, door locks and outside heated side mirrors, keyless entry with alarm, an AM/FM/XM/CD/MP3 audio system with USB/iPod® auxiliary inputs, 60/40 split fold-down rear seatback, air conditioning, cruise control and tilt-adjustable steering column.
The Popular Equipment Package includes automatic headlights, chrome window belt moldings, woodgrain interior accents, power driver seat with adjustable lumbar support, steering wheel audio controls and a trip computer. A sunroof is also available.

SONATA SE - I4 OR V6 PERFORMANCE, REMARKABLE VALUE
The sport-focused SE adds a unique sport-tuned suspension as standard equipment, matched with a smooth-shifting B&M Racing five-speed manual transmission (2.4L four-cylinder) or optional five-speed automatic (3.3L V6). Other performance-oriented SE features include 17-inch alloy wheels with unique, handling-focused 215/55R17 all-season performance tires, rear decklid spoiler, fog lights, leather-wrapped steering wheel and shift knob, special cloth seats with leather bolsters, and an eight-way power driver's seat with adjustable lumbar support. SE tires feature stiffer sidewalls and a unique tread design for more responsive steering and capable handling. The Sonata SE V6 adds dual chrome exhaust tips.
Other standard features include automatic headlights, steering wheel-mounted audio controls, chrome window belt moldings, telescoping steering wheel and a trip computer. The Premium Package includes an AM/FM/XM/6-CD Changer/MP3 audio system with USB/iPod® auxiliary inputs, six speakers, subwoofer and component amplifier, power tilt-and-slide sunroof, and an electrochromic auto-dimming rear-view mirror with HomeLink® and a compass.

SONATA LIMITED
The feature-packed Sonata Limited is a fully equipped luxury model for mid-size sedan buyers who want it all—at a great price. The interior features luxurious leather seating surfaces, a standard Infinity AM/FM/XM Satellite/6-CD Changer/MP3 audio system with six speakers, subwoofer and component amplifier, an eight-way power driver's seat, heated front seats and power sunroof. Other upgrades include automatic temperature control, an electrochromic auto-dimming rear-view mirror with HomeLink and compass, sliding center armrest, premium scuff plates and 215/55R17 tires. The Sonata Limited is so well equipped that the only option besides the engine choice is a navigation system. Sonata Limited four-cylinder and V6 models feature a five-speed automatic transmission with the added control of SHIFTRONIC manual shifting.

WARRANTY
The all-new 2009 Hyundai Sonata is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, five-year/unlimited mileage roadside assistance and seven-year/unlimited mileage anti-perforation coverage. In addition, Sonata buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) that includes emergency towing, lockout service and limited coverage for trip-interruption expenses.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 780 Hyundai dealerships nationwide.

In case you haven't gotten enough of the 2009 Hyundai Elantra Touring that debuted in Canada, or the slightly disguised one at last year's SEMA in Vegas, we've got the full skinny here. If you don't think they're aiming at the Mazda3 five-door just put your hand in front of the front quarter of the car and see what we see. And in case you didn't get it, they mention in the press release that the car is quieter inside than a, you guessed it, Mazda3.

In addition to the Mazda3, the new Hyundai will be competing with the Dodge Caliber and new 2009 Toyota Matrix. Though we haven't heard anything about a performance model yet, the Elantra Touring comes out of the box with optional 17-inch alloy wheels, MacPherson strut front suspension and multi-link rear suspension, B&M Racing standard five-speed manual transmission and the same DOHC 2.0-liter inline-four found in the Elantra (and probably good for around 143 horses).

While you wait for final power numbers and price to be announced, you can feel comfortable expecting that, though not as fun as much fun as the Mazda3, it'll likely be quite the value and will certainly come with Hyundai's five-year, 60,000-mile warranty.

FUEL-EFFICIENT 2009 Hyundai elantra touring arrives in UNITED STATES

CHICAGO, February 6, 2008 - Hyundai Motor America took the wraps off its Elantra Touring five-door compact at the 2008 Chicago Auto Show today. Making its United States debut, the all-new 2009 Elantra Touring is a sportier, more functional variant of Hyundai's popular Elantra sedan, and is slated to hit dealerships in the winter of 2008. Elantra Touring is based on the i30 CW model that was designed for the European market.

"The all-new Elantra Touring is a fun-to-drive, functional five-door," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Elantra Touring provides buyers a unique offering in the compact segment, raising the bar as Hyundai likes to do in value, safety and quality."

The Elantra Touring, with its modern, sleek styling and fun-to-drive qualities, was developed by Hyundai in response to the growing demand for stylish and functional five-door vehicles, sales of which doubled from 2001 to 2006. Five-door vehicle sales are projected to be strong into the next decade. The Elantra Touring will also be the first five-door compact to offer standard Electronic Stability Control (ESC), in addition to a host of other class-leading safety technologies. As with all Hyundai vehicles, the Elantra Touring was designed and manufactured to meet the most stringent quality standards in the industry, exemplifying Hyundai's quality leadership position worldwide.

Flowing curves and strong character lines highlight the broad stance and long wheelbase of the Elantra Touring. The clearly defined, unbroken, rising beltline unifies the vehicle's functional proportions. The effect is an exciting shape that provides a dynamic impression of performance and capability. Elantra Touring has a low coefficient of drag for optimal fuel efficiency at highway speeds and minimal interior noise.

Up front, the pronounced dual air intakes flow smoothly into the hood and A-pillar lines. Sharp projection headlamps, fog lights and available 17-inch alloy wheels complete the modern design.

The long wheelbase and generous width of the Elantra Touring, combined with Hyundai's expertise in interior packaging, have produced an interior that delivers class-leading comfort, functionality and practicality. Elantra Touring has the most interior volume (passenger volume plus cargo space) of any five-door in its class at 125.5 cubic feet. In fact, Elantra Touring's cargo capacity is 65.3 cubic feet with the rear seats folded down, more cargo space than many larger wagons and crossovers.

The Elantra Touring was conceived from the beginning as a driver's car. The clarity of the instruments, standard B&M Racing sport shifter, tilt and telescopic steering wheel, and a supportive eight-way adjustable driver's seat all contribute to a superior driving experience. For extra clarity, Hyundai's signature blue LCD lighting technology has been used for the central information display and gauge cluster. Two-tone interior trim, with special attention to the upholstery fabrics and materials, delivers a more premium feel. Black and beige are the two interior color choices.

The Elantra Touring is the first compact five-door to offer XM Satellite Radio® and USB/iPod® auxiliary inputs as standard equipment. When an iPod or flash drive is connected through the USB port, which is located in the center storage compartment, not only does it play music through the vehicle's six-speaker audio system, but it also charges the iPod and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than only the iPod itself. The center storage compartment location of the USB assures that iPods can be safely stowed out of sight.

The roomy and functional interior is also a quiet place to be. Based on internal tests, Elantra Touring has four decibels lower road noise levels than Mazda3 five-door.

INTELLIGENT ergonomics

With its leading-edge designs, Hyundai has proven through the years that vehicles do not need to be large to feel spacious, nor carry a premium price when offering intelligently designed interior cabins. The Elantra Touring is just the latest expression of this thoughtful approach, incorporating conveniently located steering wheel audio/cruise controls and column stalks, easy-to-reach heating and air conditioning knobs, as well as conveniently positioned power windows and mirror controls. Even the positioning and precise feel of the automatic gearshift has been optimized. The integrated 172-watt AM/FM/XM Satellite Radio®/CD/MP3 audio system, map pockets and other storage areas round out the car's conveniently and intelligently designed interior space.

Sporty front seats, designed to complement the athletic driving dynamics of the vehicle, and carefully contoured rear seats, provide long distance comfort and support. Hyundai engineers focused not just on the seats' form and function, but also on the stitching, materials and bolstering. The front driver seat is fully height adjustable and includes lumbar support. The result is seating fit for the spirited driving that Elantra Touring inspires.

IMPRESSIVE PACKAGE EFFICIENCY

The Elantra Touring's exterior dimensions (176.2 inches long, 69.5 inches wide and 59.8 inches high) make it a great fit in the compact five-door segment, while its long wheelbase (106.3 inches) means that Elantra Touring offers class-leading interior volume. Elantra Touring features outstanding front legroom and front and rear shoulder room. In addition, every Elantra Touring has 60/40 split folding rear seats that fold when needed for added storage, functionality and practicality.

The Elantra Touring matches best-in-class passenger volume with best-in-class cargo capacity. There is a useful 24.3 cubic feet of luggage space with rear seats upright and a cavernous 65.3 cubic feet with the rear seats folded flat. As in any Hyundai, the utility and convenience in the Elantra Touring has not been overlooked, with a stow-and-go removable luggage cover that stores conveniently out-of-site under the trunk area compartment. An optional restraining net is also offered.

The Elantra Touring includes a number of convenient, standard stowage and storage features, including a sunglass holder, two front and two rear cupholders, door bottle holders, dash storage, central console storage, front storage tray, front seatback pockets and a cargo area under-floor storage. For tailgaters, the cargo area also has a power-retained 12-volt outlet, where the vehicle does not have to be turned on, for consumers who desire an outlet to plug in their portable electronic devices.

Engine Performance

Elantra Touring is powered by the same fuel-efficient 2.0-liter, in line four-cylinder found in the Elantra sedan. This sophisticated 16-valve powerplant employs Dual Overhead Camshafts (DOHC) and Continuously Variable Valve Timing (CVVT) for a very broad power band, coupled with high fuel efficiency and low emissions. Elantra Touring is certified as an Ultra Low Emission Vehicle (ULEV).

Transmitting the power
Hyundai understands that performance means more than just engine output, which is why transmission choices have been optimized for real driving satisfaction.
An ergonomically located gear shift with a SHIFTRONIC® manual feature controls the Elantra Touring's four-speed automatic transmission, delivering confident mode selection and quicker, easier, more precise manual overrides. A unique-in-segment B&M Racing sport shifter delivers smooth, short-throw shift control for the standard five-speed manual transmission.

AGILE STEERING, Suspension and braking

The Hyundai Elantra Touring offers a dynamic driving experience. A MacPherson strut front suspension and multi-link rear suspension have been fitted to perfectly complement the body structure's high rigidity. Ventilated 11.8-inch front and solid 10.3-inch rear discs with ABS and Electronic Stability Control (ESC) provide excellent stopping power with added handling control.

Elantra Touring delivers high performance steering and adds unique springs, front and rear stabilizer bars and dampers. Elantra Touring features a 24 percent stiffer front spring rate, a 39 percent stiffer rear spring rate, a larger front stabilizer bar (24 mm) and larger rear stabilizer bar (21mm) than the Elantra sedan. Both 16- and 17-inch alloy wheels, with low and ultra-low profile tires, add visual impact and extra grip to the Elantra Touring's sporty dynamics. The result is a car that simply demands to be driven.

Elantra Touring steering character is another key driver of its sporty driving nature. Hyundai chassis engineers focused on delivering an agile feel, with direct responses to driver inputs. That spirit translates to a fun-to-drive character in everyday driving situations. And all drivers will appreciate Elantra Touring's nimble turning diameter - at 34.2 feet it is better than Rabbit's 35.8 feet and Caliber's 37.2 feet.

UNSURPASSED STANDARD SAFETY TECHNOLOGIES

Like every Hyundai, top-tier safety was a key development goal for the Elantra Touring, which is fully equipped to protect driver and passengers. In terms of passive safety, it features dual front, side and curtain airbags, for a total of six protective airbags in the vehicle. The Elantra Touring also features active front headrests, seatbelt pretensioners and seatbelt reminders. The combination of side and curtain airbags, which help protect the head and body during side impacts, can reduce fatalities by more than 52 percent, according to the Insurance Institute for Highway Safety (IIHS). Also according to the IIHS, active front head restraints improve rear crash protection.

These passive safety technologies are fully grounded in a state-of-the-art body structure, which includes deformable zones, occupant protection cell and three-way load distribution technology. Further rigidity has been achieved with reinforced A pillars, strengthened bulkhead, front and side members, and strengthened B and C pillars

The Elantra Touring comes standard with Electronic Stability Control, one of the industry's most effective life-saving technologies. ESC compares the driver's intended course with the vehicle's actual response. It then brakes individual front or rear wheels and/or reduces engine power as needed in certain driving circumstances to help correct understeer or oversteer. NHTSA studies show passenger cars equipped with ESC experience 30 percent fewer fatalities in single-vehicle crashes. Santa Fe, Veracruz, Tucson, Sonata, Azera, Elantra SE, Entourage and Genesis are all equipped with standard ESC. Approximately 73 percent of Hyundai vehicles offered in 2008 come equipped with standard ESC - a commitment to this sophisticated and effective automotive safety technology that is unmatched by any other popular automotive brand.

In developing and refining the safety features of the Elantra Touring, Hyundai employed advanced design systems and sophisticated computer simulation, combined with intensive component testing. This is a process used in development of all Hyundai vehicles. From drawing board to prototype testing to final product development, Hyundai uses this extensive process to assure that all its vehicles - including the Elantra Touring - meet or exceed government safety standards, as well as the expectations of vehicle buyers.

THE GOOD STUFF COMES STANDARD

Elantra Touring builds on Hyundai's reputation for offering loads of standard equipment, offering air conditioning, power windows, heated mirrors, door locks, remote keyless entry with alarm, steering wheel-mounted cruise control and audio controls, eight-way adjustable driver's seat with lumbar support, and plenty of storage compartments. For audiophiles, an integrated 172-watt AM/FM/XM Satellite Radio/CD/MP3 audio system with six speakers, USB input and auxiliary input jack are standard. The Premium-Sport package adds a power sunroof with tilt and slide functions, heated front seats and 17-inch alloy wheels with P215/45VR17 tires.

AMERICA'S BEST WARRANTY

The 2009 Elantra Touring is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty and seven-year/unlimited mileage anti-perforation coverage. In addition, Elantra Touring buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of this coverage.

[Source: Hyundai]

If you're not a football fan, you may have just lost one reason for watching the big game this Sunday night (unless you're going to be watching in anticipation of a Tom Petty wardrobe malfunction). That's right, we've got the highly anticipated Hyundai Genesis Super Bowl Ads right here, right now.

The Korean automaker's two new 30-sec spots take dead aim at German (rival?) automakers BMW and Mercedes-Benz and a tiny little swipe at Lexus (also rival?). Smugly touting their new 375hp V8, Hyundai is obviously trying to appeal to a more demanding clientèle and taking a little bit of an understated approach to the whole glitz-and-glam we normally expect from big budget big game ads. We think there will be quite a few people second-guessing their luxo-badge-snobbery come Sunday. And hey, does it seem like Hyundai's finally picked a front grille for the Genesis?

The very strange-looking Vince over at The Hollywood Extra has managed to get his hands on a couple of photos of what looks to be a new Kia or Hyundai vehicle testing. The smart money says this is either the new Kia Spectra or the Hyundai i30 sedan, which shares components with the C'eed. If this is the new 2010 Kia Spectra — it definitely is a more angular look for the curvy Kia brand. One more picture below the jump.

What could it be?
[The Hollywood Extra]

It seems that in the Land Down Under the Trev has quite a bit of work ahead of itself. The Hyundai i30 was recently crowned the greenest mobile in all the land, in addition to the overall 2007 Car of the Year in Oz by carsguide. Wait a second! The greenest car in Australia isn't a hybrid?

Negative. But who needs a hybrid when you have an i30 with a 1.6-liter turbo diesel that is reportedly capable going 62 miles on 1.23 gallons of fuel? Another big factor in the selection process that eliminated all of the hybrids was simple economics. The judges smacked them down for having high initial cost premiums, especially compared to the $21,490 i30 price tag, which is $16,000 cheaper than the Prius. [TH]

We saw a sneak preview of sorts for the Hyundai Elantra Touring with the Beach Cruiser Concept at SEMA, and again in hastily taken amateur spy video in November. But this time the utility hauler is the real deal and everyone can have a gander. Contrary to the SEMA version, it does not have massive chrome wheels, black-out tint, and a three-toned paint job. What it does have is seating for five, a 141hp. 2.0L four cylinder, five-speed manual standard or four-speed auto optional, stability control, standard USB and aux jacks. Not the most titillating new car on the market, but it certainly has it's niche. [via TheCarBlogger

Just in case you haven't had your fill of Hyundai's new V8-engine, rear-wheel drive world beater, here's some b-roll video of not one, not two, but three of them driving around a test track. And according to Genesis designer Joel Pieskowski, Hyundai's still trying to decide which set of braces they'd rather have decorating the grille of their new speed saloon — and they're looking for your input. Your choices apparently are either the sideways white-picket or chain-link fence look. You retort in the comments below and they'll decide.

Hyundai execs refer to their new Genesis luxo-sedan as an "industry disruption." It's the same kind of disruption, they say, Lexus achieved back when Japanese luxury cars in America were as much a nonentity as, well, Korean luxury cars in America. Nonetheless, most of you already know the details: Rear-drive, 375bhp, 333 lb-ft Tau "V8," zero-to-60 in under six seconds, five-link front and rear suspension, smart cruise control and more airbags than a press luncheon (bam!). Hyundai's apparently reverse-engineered competitors like the BMW 5-Series, Mercedes E-Class, Lexus GS and Infiniti M. [UPDATE: Lest we forget, the Genesis is also planned in 3.3- and 3.8-liter V6 versions.]

We've got more hi-res pics of the Hyundai Genesis than you can shake an 8-inch LCD nav display at. We've cleverly divided them into exterior and interior, so you, dear reader, can decide were Hyundai stole borrowed from their predecessors. Hey, we're not hating. Good designers borrow, great designers outright steal from those that came before them. And by that measure the people who designed the Genesis are the greatest designers ever.

(ED NOTE: Mucho many pics of the Hyundai Genesis are here for your invisible touch) We finally have the details and official pics of the 2009 Hyundai Genesis, the RWD luxury automobile that promises to challenge $60,000 luxury autos at half the price (no shock, it looks like the Genesis we already showed you). The big news here is features. Fully loaded the Genesis sports the Tau 4.6 liter DOHC V8 good for 368 horsepower and 324 lb. ft of torque mated to a ZF 6-speed transmission good for a sub-6.0 second 0-60 mph time. Like the Lexus GS, there's a five-link independent suspension to keep all that newly found power pointed in the right direciton. The car will also feature a bevy of state-of-the-art navigational and audio equipment tied together with an 8-inch LCD display. Impressive, also, is the list of admitted competitors: Lexus GS, Infiniti M, BMW 5-series, Chrysler 300, Mercedes E series and Pontiac G8. Full details and press release below the jump.

The new 2009 Genesis is the most advanced Hyundai ever

From its design and spaciousness to its technology and appointments, it delivers a wealth of features and performance befitting flagship European and Asian brands, but delivers them at a much more accessible price point. Starting with its Lexicon state-of-the-art audio system featuring LOGIC 7® technology, Genesis offers an extraordinary combination of technology, premium appointments, and value. Standard is a soft-touch instrument panel with woodgrain accents, Bluetooth® hands-free mobile phone interface, and USB/iPod® auxiliary inputs. A state-of-the-art navigation system with an eight-inch display is available. The navigation unit is accessed by a user-friendly multi-media controller that also controls the radio. Backing out of tight spaces and avoiding mishaps is much easier with the available backup camera that uses the eight-inch display to show the driver a clear view immediately behind the car.

A leather-wrapped dash, door panels, and console lid surround the driver in a luxurious environment, while heated and cooled driver's seat provides optimal driving comfort. An automatic windshield defogger with humidity sensor and rain-sensing wipers allow crystal clear sight lines. No other car in the segment offers an ultraviolet reflective leather steering wheel, which keeps the surface cool to the touch, even in scorching sunlight. Genesis also offers the conveniences of power rear sunshade, automatic electronic parking brake, proximity key and push button starter.

LEXICON® AUDIO SYSTEMS TEAM WITH XM, HD RADIO™, and APPLE TO OFFER UNRIVALED AUDIO PERFORMANCE AND CHOICE

Rolls Royce Phantom and Hyundai Genesis are the only automobiles to offer a Lexicon-branded state-of-the-art audio system featuring LOGIC 7® technology. The Lexicon® surround sound audio system includes a 12-channel digital amplifier and 17 speakers producing more than 500 watts of sound in 7.1 discrete audio. Genesis is also the first popular brand to offer the clarity of digital HD Radio technology from the factory. Navigation-equipped Genesis models also include a 30-gigabyte hard drive and XM NavTraffic. Like every 2009 Hyundai, Genesis comes standard with XM Satellite Radio. Auxiliary USB and iPod® inputs allow drivers to fully control and charge iPods directly from the head unit.

ADVANCED LIGHTING TECHNOLOGY

The 2009 Genesis offers Xenon high-intensity discharge (HID) headlights. The advantages of HID headlamps include greater lighting power, daylight-type lighting and reduced power consumption. In addition, the cut lines of the new HID headlights are extremely precise, providing maximum nighttime visibility without distracting other drivers. The lamps also feature an auto-leveling function which keeps the headlights level regardless of how the vehicle is loaded with passengers or cargo. Genesis also offers an Automatic Front Lighting System that allows the headlamps to automatically swivel for better visibility when cornering.

NEW TECHNOLOGIES DELIVER IMPROVED SAFETY PERFORMANCE

Maintaining Hyundai's emphasis on delivering leading safety technology, Genesis boasts world-class active and passive safety features to help both prevent accidents, and maximize the well being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardizing key life-saving safety technology such as Electronic Stability Control (ESC), eight airbags and electronic active head restraints.

Genesis' total of eight airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.

An electronic active head restraint system will debut on the 2009 Hyundai Genesis. Hyundai is the first popular brand to offer electronic active front head restraints, an improvement over mechanically based active head restraint systems. Until now, electronic active head restraints could only be found on select Mercedes-Benz, BMW and Lexus models. Active front head restraints have been proven by the Insurance Institute for Highway Safety to help prevent whiplash.

Genesis has a total of 8 ultrasonic sensors located on the front and rear bumpers. The sensors along with the rear backup camera help detect how close objects are when parking. Distance is indicated on the in-dash screen and accompanied by an audible warning tone.

Forward-looking radar is used in Genesis' Smart Cruise Control system. Smart Cruise Control adjusts vehicle speed to maintain distance from the vehicle ahead in the same lane.

Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 12.6-inch front rotors have single-piston floating calipers and the rear brakes feature 12.4-inch rotors with single-pistons on V6 models. Twin-pistons and larger rotors are featured on V8 models.

WARRANTY

The all-new 2009 Hyundai Genesis is protected by the Hyundai Advantage, America's Best Warranty™. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Genesis buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

TECHNOLOGY

* Electronic active front head restraints
* Electronic Stability Control
* Eight airbags
* Heated / cooled seats
* High Intensity Discharge (HID) headlamps with adaptive leveling
* Adaptive Front Lighting System
* Push-button start
* Navigation with backup camera
* Electric parking brake
* Standard Bluetooth technology
* iPod/USB auxiliary inputs
* HD Radio™ receiver
* XM Satellite Radio® with NavTraffic
* Lexicon® Discrete Surround Audio Systems
* Automatic windshield defogger with humidity sensor
* Rain-sensing wipers
* Smart cruise control
* Five-link front and rear suspension
* Tau V8 engine
* 6-speed transmissions
[Source: Hyundai]