THE 2011 SONATA: THE NEW STANDARD FOR MIDSIZE SEDANS

Sonata Injects Emotion, Advanced Powertrains and Superior Quality into Bland Segment

LOS ANGELES, Dec. 2, 2009 – Hyundai today introduced its all-new 2011 Sonata at the
Los Angeles Auto Show. This marks the North American debut of the latest version of the popular midsize sedan, introducing Hyundai's "Fluidic Sculpture" design language and an all four-cylinder engine lineup to the U.S. market.

-All-new sixth generation Sonata midsize sedan
-Fluidic Sculpture design
-All four-cylinder engine lineup
-Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission
-Class leading fuel economy of 23 mpg city/35 mpg highway*
-Class leading 198 horsepower standard* (200 horsepower on SE trim*)
-2.0-liter Theta II turbocharged GDI four-cylinder engine and Hybrid Blue Drive models to debut by 2010 year-end
-Production begins at Hyundai Motor Manufacturing Alabama in December with retail sales beginning in January
-XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, HD Radio Technology™, Bluetooth®, Touch-screen navigation and iPod®/USB

Sonata is the second vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Sonata will begin later this month at Hyundai's U.S. plant in Alabama with retail sales beginning in January.
The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai's strong value proposition. The 2011 Sonata poses some intriguing questions:

-Why can't a smart, solid sedan also have modern, sleek, sophisticated style?
-Why pay so much to get a taste of luxury?
-Why can't an efficient four-cylinder engine give V6 power?

FLUIDIC SCULPTURE DESIGN LANGUAGE

Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai's future design identity.
The exterior of the all-new Sonata is long, light and low. The high beltline allows for a long, sleek roofline accented by the third window. A monoform side profile includes flowing lines highlighted by a Hyundai signature chrome accent that spans the length of the car. Normally, this type of trim is only found around the windows. On the new Sonata, this trim extends out from the headlamps, juts up along the hood and through the beltline. The face is bold
with a large powerful chrome grille and headlamps that integrate precise details. The stance is completed by 16-, 17- or 18-inch multi-spoke wheels.
The sophisticated look continues inside where Hyundai has created an upscale ambiance thanks to a flow-through center console and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers.

HYUNDAI PACKAGING EFFICIENCY
The sleek design, combined with Hyundai's expertise in interior packaging, has produced an interior that delivers class-leading comfort, functionality and practicality. A sleek roofline typically compromises headroom and interior volume but, at 120.2 cubic feet, the Sonata has the most interior volume of its key competitors. It is so spacious, Sonata continues to be classified by the Environmental Protection Agency (EPA) as a Large car, truly a "class above" Camry, Altima, Fusion and Malibu (all are categorized as Midsize cars). Even in trunk room, the Sonata shines. Sonata's 16.4 cu. ft. of trunk space gives it a 9.3 percent advantage over the Camry, and a 17.1 percent advantage over Accord.

ADVANCED POWERTRAINS
The new Sonata will launch with Hyundai's new Theta II GDI 2.4-liter four-cylinder engine with a Gasoline Direct-Injection (GDI) fuel delivery system, which contributes to improved fuel efficiency and lower emissions. Sonata is the first midsize sedan to adopt GDI technology as standard equipment in a naturally aspirated powertain. This shorter, more direct path of fuel delivery, allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.3:1 compression ratio for increased power. The pistons are "dished" to increase combustion efficiency in the cylinder. This powerplant will deliver best-in-class fuel economy, best-in-class four-cylinder horsepower and best-in-class torque.
Sonata delivers an impressive 23 mpg city/35 mpg highway estimated fuel economy rating* with the available six-speed automatic transmission with SHIFTRONIC®. (When equipped with the six-speed manual, the Sonata achieves an estimated 23 mpg city/34 mpg highway fuel economy rating). The preliminary horsepower and torque ratings for the Theta II GDI are 198 horsepower and 184 lb.-ft. of torque. In the SE trim which includes a standard dual exhaust, the engine delivers 200 horsepower. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.
Next year, Hyundai will add a 2.0-liter Theta II turbocharged GDI four-cylinder engine and a 2.4-liter Hybrid Blue Drive model featuring Hyundai's breakthrough lithium polymer battery pack. Details about these powertrains will be announced at the 2010 New York Auto Show. Sonata's innovative segment first powertrain lineup is a key driver of Hyundai's goal to be the most fuel-efficient automaker on the planet.

SIX-SPEED AUTOMATIC AND MANUAL TRANSMISSIONS
Hyundai's commitment to making the Sonata extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC manual control or a standard six-speed manual transaxle.
Hyundai's all-new six-speed automatic A6MF2 transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature.
Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. The SE trim will also feature steering wheel-mounted paddle shifters. A clear LCD readout on the instrument panel shows the gear being used.
Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed transmission on the market today.
For the customer, the new six-speed delivers a performance edge. In this application, it helps brings a nine percent gain in fuel economy (35 mpg* versus 32 mpg). The gearbox has no dipstick because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.
Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than the five-speed it replaces. It also is 1.6 inches shorter and considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.
When it comes to transmissions, more gears are definitely better. The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.
The gearbox has three planetary gearsets and a unique flat torque converter that shortens the unit's overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.
Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Slight manufacturing deviations from one solenoid valve to the next often times cause fluctuation in the hydraulic pressure and affect shift precision and quality. The transmission featured in the Sonata cleverly integrates adjustment screws in the valves that enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.
SUPPLE RIDE, AGILE HANDLING
An advanced four-wheel independent suspension system combines a supple ride with precise handling and steering response for Sonata GLS and Limited models. Sonata uses MacPherson strut front and multi-link rear suspension systems with increased travel for improved wheel control and a smoother ride. All four wheels are controlled by coil springs, fade-resistant gas-charged dampers and stabilizer bars. The suspension has been optimized to keep the vehicle flat during corning and provide quick turn-in response. The rear suspension uses aluminum components to reduce weight and improve suspension performance. The GLS and Limited models also use advanced low-rolling resistance tires to improve fuel economy while maintaining good ride and handling performance.
The Sonata SE is an even more exciting and willing partner for drivers who prefer sportier ride and handling dynamics. The sport-tuned suspension features stiffer springs and larger stabilizer bars, resulting in a 20 percent increase in roll stiffness. Unique SE dampers, including monotube shocks in the rear are used to control the more aggressive suspension. Low profile 18-inch tires round out the unique chassis components of the Sonata SE.
All Sonatas have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Sonata's turning diameter of 35.8 feet is better than Camry, Accord, Altima, Fusion and Malibu.

WORLD CLASS POWER-TO-WEIGHT RATIO
One of the program targets for the 2011 Sonata engineering team was world-class power-to-weight ratio. Power-to-weight ratio pays dividends in both performance and fuel economy.onata is rich in ultra-high-strength steel, leading to world-class body rigidity. The 2011 Sonata is 25 percent stiffer in torsion and 19 percent stiffer in bending rigidity than its predecessor, yet it is lighter than many midsize sedans, also offering more interior room.
This focus on power-to-weight ratio pays dividends across the board. The Sonata owes its ability to deliver both strong performance and excellent fuel economy in great part to its impressive power-to-weight efficiency.

Advanced Standard Safety Technologies: PART OF HYUNDAI'S ASSURANCE COMMITMENT
Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai's commitment to both active and passive safety technology leadership. The prior generation Sonata was the first midsize sedan with standard ESC when it launched in March of 2005. ESC was not standard equipment on Honda Accord until the 2008 model year and the 2010 model year for Toyota Camry. Once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.
The Sonata also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.
Sonata features six airbags-including dual front, front seat-mounted side-impact, and front and rear side curtain airbags-along with active front-seat head restraints. The 2011 Hyundai Sonata is projected to earn the NHTSA's top rating of five-stars for front and side impacts. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.

2011 SONATA OFFERS FOUR UNIQUE AUDIO ENVIRONMENTS
An AM/FM/XM/CD/MP3 audio system with six speakers comes standard in the Sonata GLS and SE.
AM/FM/XM/ DVD/MP3 audio system with touch-screen navigation and Dimension® premium sound with subwoofer and external amplifier is optional on the GLS and SE models.
The Limited model comes standard with an AM/FM/XM/6-disc CD-changer/MP3 with HD Radio Technology and Dimension premium sound.
The optional AM/FM/XM/DVD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier system on the Limited comes with Infinity audio.

DIMENSION AUDIO SYSTEMS
Dimension is a new branded audio system created by Hyundai Mobis and features a Variable Equalizer with normal, dynamic and concert settings. The last generation equalizer provided only one fixed sound field. The new Variable Equalizer, tuned by renowned audiophile Ken Pholmann, is a function for controlling the sound qualities sensed by listeners. For example, Pohlmann added bass response to the concert mode typically not found in other systems.

INFINITY® AUDIO SYSTEM
Audio enthusiasts with even more demanding tastes will be impressed by the AM/FM/XM/DVD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier, dedicated Dual Voice Coil (DVC) subwoofer, eight-channels and nine Infinity speakers available on the Limited. Infinity and Hyundai engineers worked together during the early stages of development to integrate the speakers into Sonata's interior. The team spent hundreds of hours fine-tuning the system for the cabin's unique acoustic attributes.

XM, HD RADIo TECHNOLOGY, Bluetooth and Touch-screen navigation DELIVER UNRIVALED MIDSIZE SEDAN technology CHOICES
2011 Sonata comes standard with three months of XM Satellite Radio, real-time XM NavTraffic and XM Data Services
Sonata also will be the first popular midsize sedan to offer the clarity of digital HD Radio Technology from the factory
First vehicle in its class to offer a Bluetooth hands-free phone system standard
Standard auxiliary iPod/USB inputs allow drivers to fully control and charge iPods directly from the head unit

Touch-screen navigation is available on all trim levels and includes a high-resolution screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.
The system features 8GB of flash memory and comes matched with a sound system that plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. Also, with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services such as WX Satellite Weather®, XM Stock Ticker and XM Sports Ticker. The system is also updateable via the USB.

GREDDY TO DEBUT PERFORMANCE PARTS FOR HYUNDAI GENESIS COUPE

Genesis Coupe Customized by GReddy to be Featured at SEMA Show 2009

FOUNTAIN VALLEY, Calif., Oct. 6, 2009 – To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed up with GReddy Performance Parts to manufacture products for the Hyundai Genesis Coupe. These high-performance parts will be displayed on the "GReddy X-Gen Street Genesis Coupe" show car at SEMA 2009. The vehicle from GReddy is designed for the enthusiast looking to make modifications for daily driving or a weekend at the track. All of the GReddy parts designed for the Genesis Coupe are planned to be released as a production kit and available for enthusiasts everywhere. The vehicle will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from Nov. 3 – Nov. 6, 2009 (Booth # 24387).

The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The finished car will blend reliable street performance with a powerful driving experience. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft/lbs of torque with a 0-60 time under six seconds. Following SEMA, GReddy plans to make additional engine modifications, pushing horsepower to nearly 500.

"The Hyundai Genesis Coupe is a perfect car for the automotive enthusiast and the GReddy products are designed to maximize the performance capabilities of the vehicle," said Kenji Sumino, general manager, GReddy Performance Parts. "The Genesis Coupe is the ideal car for SEMA and we are building upon the overall concepts originally designed by Hyundai engineers and are looking forward to developing a must-see car at this year's SEMA Show."

Mechanically, GReddy plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension and numerous other modifications. The vehicle will also feature GReddy six-piston front and four-piston rear brake calipers.

"The performance parts from GReddy allow enthusiasts to capitalize on the rear-wheel drive Genesis platform," said Michael Deitz, manager, product development, Hyundai Motor America. "The modifications made by GReddy to the Genesis Coupe 2.0T will highlight the performance capabilities of the vehicle that can be achieved in a real-world setting."

Styling modifications to the GReddy Genesis Coupe will include an Aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels and Toyo performance tires. The unique vehicle graphics will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif. Inside, SEMA Show attendees will find Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

Hyundai's sixth-generation Sonata encompasses new `fluidic sculpture' design philosophy

- Features 2.0 Theta II MPi engine, 6-speed automatic transmission
(Note: All specifications and details in this release are based on the Korean domestic model)

(Seoul, Korea) Hyundai Motor Company's all-new Sonata, being introduced today, is expected to shake up the world's mid-size sedan market with its daring design.

The 2010 Sonata adopts Hyundais new "fluidic sculpture" design language, boasts outstanding performance with the segment-leading safety features and fuel efficiency. Incorporating state-of-the-art technologies, the new Sonata will further elevate the Hyundai brand.

"The Sonata will set a new standard for world class mid-size sedans with state-of-the-art technology, superior build quality and emotional design," Euisun Chung, Hyundai's Vice Chairman said at the launching ceremony for the car today in Seoul. "The new Sonata will raise Hyundai's brand values."

The ceremony, held at a trendy riverside cafe, was attended by more than 200 VIPs, company executives and media members.

Sonata has been the perennial best-seller in Korea since the first generation model was launched in 1985. The sixth-generation Sonata will continue this successful tradition with impeccable quality seen today in other Hyundai premium models, such as the Genesis and EQUUS.

Hyundai began developing the new Sonata in 2005 under the codename YF (Note: The car may be launched under a different name in some regions). The project took 4 years and 450 billion won (US$ 372 million*) to go from concept to customer.

Although it is a completely new vehicle, Hyundai is retaining the Sonata name as the mid-size car has been Korea's most popular sedan. Applying a new design aesthetic of "fluidic sculpture," the 2010 Sonata pursues a younger and sensuous image in its interior and exterior profiles. Inspired by nature, the "fluidic sculpture" tries to reflect sophistication and dynamism in the shape of the vehicle and will serve as the core of Hyundai's future design identity.

The outer design of the new Sonata exudes a voluminous look that creates character through the refined and harmonized lines. The interior has a dynamic look that matches the exterior while not compromising comfort or convenience. The Sonata is available in nine exterior colors, from Remington Red to Blue Black to Espresso, satisfying the diverse tastes of younger customers.

The new Sonata delivers powerful performance through its 2-liter Theta II MPi gasoline engine (Max output 165ps, Max torque of 20.2㎏·m). Delivering the highest fuel economy in its segment at 12.8 kilometers per liter, fuel economy is more than 11% improved compared with today's Sonata. Furthermore, all engines are offered with a new six-speed automatic transmission for heightened performance.

To meet the most stringent automotive safety and crash requirements, the Sonata is built with hot-stamped ultra high-strength steel while featuring six standard airbags.

In addition, safety has been upgraded with standard Vehicle Dynamic Control including Hill-start Assist Control and Brake Assist System functions?an industry first in this competitive segment.

The new Sonata comes with a three-piece panoramic sunroof, giving a sense of openness and freedom as well as a stylish look. The Parking Guide System (PGS) allows drivers to avoid obstacles during parallel parking or when driving in reverse. The Dimension premium sound system offers high-quality sound in three types of modes to satisfy customers' wide-ranging musical tastes.

The Mozen system, a telematics service that debuted in 2003 in Korea, has evolved to become more sophisticated, offering more diverse and upgraded multi-media and IT functions. The newly applied Mozen Premium Wide Navigation system provides drivers with a faster communication service through the third-generation WCDMA wireless network. For two years, it also offers free safety services such as an SOS and anti-theft tracking service. The audio-visual functions have been upgraded with the 8-inch wide screen and JBL Premium Sound system.

In the new Sonata, Hyundai offers a wireless vehicle monitoring service?another industry first— through the Mozen Autocare service, linking the vehicle's electronic control systems to a monitoring center. The center checks various components for errors, informs the driver of the analysis, and provides directions to nearby service centers, saving time for drivers.

Hyundai plans to sell 60,000 units of the new Sonata in Korea this year. Overseas, Hyundai will start production of the new Sonata at its Alabama plant early next year, while production and sales in China will start in early 2011. Hence, Hyundai expects to sell 450,000 units annually in all markets (Korea & overseas combined) beginning from the year 2011.

In addition, Hyundai plans to present the gasoline version in January next year with a 2.4 liter Theta II GDI engine, which will be offered as a standard engine in the U.S. market.

The new Sonata's price will range from 21.3 million Won to 25.95 million Won (US$17,600 to US$21,450).

Hyundai is confident that the new Sonata, with vastly improved features, will attract and satisfy new as well as current customers. The added specifications are as follows: VDC, Electronic Parking Brake, Amplitude Selective Dampers, High Mounted Stop Lamp, Rear Heated Seats.