Hyundai’s brand new N-division seems to be honoring the secret request of every hoser who’s mispronounced the marque’s name as “Hoon-day.” Their new racing-focused concept isn’t just a preview of N-cars to come, but a caged track beast with Lambo doors that I would spend many days hooning if given the chance.
Hey, remember way back in 2013 when Hyundai said they were going to launch a performance sub-brand one letter of the alphabet down from BMW’s? You don’t? Well they are. And at the Frankfurt Motor Show this week, they reaffirmed their commitment to performance brought to you by the letter N.
Lost in all the hullabaloo over the announcement of the Hyundai i20 World Rally Championship car today was the news that Hyundai is launching a performance-oriented sub brand for their racing and production cars. Its name — and I am totally not making this up, I swear — is N.