OTHER ASPECTS OF HYUNDAI BLUE DRIVE – WEIGHT EFFICIENCY, TURBO GDI, OPTIMIZED BLUE MODELS, AND FUEL CELL ELECTRIC VEHICLES

HED-5 i-Mode Concept Vehicle
At the Geneva International Motor Show, Hyundai introduced the revolutionary HED-5 “i-Mode” concept car. Today, Hyundai Motor America is announcing that a production version of this compact, spacious, weight-efficient four-cylinder crossover has been green lighted for the U.S., with timing to be announced at a later date.
Turbocharged Gasoline Direct Injection Technology
The HED-5 concept was shown with an advanced 2.0-liter Theta turbocharged gasoline direct injection (GDI) four-cylinder engine capable of developing as much as 286 horsepower, and delivering more than 30 highway miles per gallon. This engine will appear in various Hyundai models in the future.
By injecting the fuel directly inside the cylinder in a small, precise amount, combustion is improved resulting in higher fuel efficiency and lower exhaust emissions. The performance and response of the engine also improves thanks to intake charge cooling. When direct injection is combined with turbo charging, customers enjoy even better performance and fewer trips to the gas station. Four-cylinder turbocharged gasoline direction injection engines can be 15 – 20 percent more fuel efficient than V6 engines without compromising performance.

Offenbach - Feb. 11, 2008 - At the Geneva International Motor Show, Hyundai Motor Co. will present two new production models, a stunning new concept car and a program to enhance the general environmental compatibility of its vehicles.

On the model front, the Sonata has become the standard bearer for Hyundai across the world in the D segment. As it enters its sixth generation, the car that regularly tops the US polls for customer satisfaction becomes even more European in both performance and style.

Another new model is the 2008 Matrix. Its up-to-date exterior styling is complemented by a full new colour range - while the interior is adapted to bring it into line with other current Hyundai models.

Greenhouse gases are a global issue: As a company, Hyundai has always prided itself on environmental friendliness and innovation and making a positive response was an irresistible challenge. Our new eco-concept package demonstrates how existing technologies can make a significant (up to 29%) reduction in CO2 emissions, without punitive penalties in price, performance or driving enjoyment. It is a "near production" concept, a realistic and achievable advance in reduced CO2 emission and fuel consumption.

Ecological considerations have also played a major role in our new concept car. Under the HED-5 project codename Hyundai has created a 6-seater MPV that brings versatility to a new level. The choice of revolutionary materials and construction techniques was developed in co-operation with innovation partners such as Recaro, Bayer and LG.

In addition, Hyundai is displaying its complete lineup of 2008 models including i10, i30, i30cw, Santa Fe, Tucson, Grandeur, Coupe, Getz, Matrix. The press conference will take place at the Hyundai booth Hall 1, Booth 1031.1 on March 4th, at 15.45 PM.