Suicide and suicide attempts are never funny. Nobody told that to Hyundai. Welcome to the most tasteless car ad of all time. UPDATE: Hyundai responds.

These days it seems like every time a carmaker makes the slightest mistake, there's a recall. We've had recalls over floor mats, just as an example. What's the worst you've ever been through, though?

Hidden amongst the garish Equus (which I still can't pronounce) by Hermes and the angry guppy fish HND-9 was this amazing piece of machinery. KITT and Michael, your truck has arrived. And it is totally and completely bad ass.

I want to like the Hyundai Equus. I want to like the novelty of a big, Korean luxury sedan with a 5.0 liter V8. But dammit the thing's so characterless that it's hard to even form an opinion on it.

Meet the HND-9 concept from Hyundai. It's got two doors, four seats, a long hood, and it looks like it's ready to hit the track. Sound like some other Hyundai you know?

I think it's fair to say that the folks at South Point Hyundai in Austin aren't having a very good time at SXSW.

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?

Earlier this week we called out some of Hyundai's Super Bowl ads as being more of a miss than a hit. Maybe they were listening to us, because they have now put out an ad for the Hyundai Santa Fe that's actually pretty good.

It's not unusual to see advertisers — car companies in particular — pull out all the stops for Super Bowl advertising. It's a time when the millions of viewers with eyes glued to televised gridiron action can typically expect nothing less than creative genius from those who make the ads.

It's not going to be a good year for Kia-Hyundai as changes to local currency and the backlash over false mileage claims all come together to make the company potentially less profitable. According to reports, Kia put $187 million aside to settle claims, joining the $225 million Hyundai shook out of its piggy bank.