Titled "Let It Shine" and set to the tune "This Little Light Of Mine", the ad uses a huge field of Honda Insights, all hooked together in an array and using their headlights for some old-fashioned pixel animation. Ah, it takes us back to the good old days, putting together Q-BASIC animation programs on green-screened Zenith terminals for math class. Yes, nerds do grow up. Needless to say we like this ad, it strikes the right balance of whimsy and preachy, which is to say more of the former and less of the latter. In fact, it's better watched with the sound off. [via The Daily What]

In our Honda Insight review we found the car to be surprisingly fun-to-drive for a hybrid but not as fuel-efficient as the competition. Still, gun-to-the-head, we'd rather an Insight over the outgoing Prius while cruising around Tokyo's Akihabara district. It looks like tomorrow it could be a reality. Now all we need is a Japanese driver's license, a ticket to Japan and ¥1,890,000 (approximately $21,000).

Toyota Press Release

TOKYO, Japan, February 5, 2009 - Honda Motor Co., Ltd. announced today that the all-new Insight hybrid vehicle will go on sale in Japan on Friday, February 6, 2009. A five-door, five-passenger compact hatchback starting at an affordable ¥1,890,000*1, the Insight features a lightweight, compact hybrid system that combines exceptional fuel economy with fun-to-drive performance.

Designed to set the standard for compact cars for a new era, the Insight combines outstanding environmental performance with fun, responsive driving and efficient, versatile packaging. The all-new Honda Insight was developed with the goal to provide these attributes in a car that is affordable to more customers.

Offering customers exceptional fuel economy, the Insight features a newly developed hybrid system including a 1.3-liter i-VTEC engine and Honda's proprietary Integrated Motor Assist (IMA). To further support fuel-efficient driving, the Insight features the Ecological Drive Assist System (Eco Assist) as standard equipment on all models.

* The name Insight was chosen to denote that this new vehicle provides "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

*1 Manufacturer's suggested retail price including consumption tax for the G-type

[Honda via NihonCar]

Kato explains the problem with battery-powered vehicles as a simple problem of weight versus energy content: lithium-ion batteries hold less than half the energy by weight of gasoline. While improvements are being made through programs like the Japanese government's advanced battery development program, which has a goal of boosting energy storage capacity by seven times and cutting cost to 2.5% of its current level, there's still a long way to go. "It's impossible to imagine a date at which such a breakthrough could occur,'' says Kato.

Placing bets on fuel cells versus batteries may seem like a longshot, but Honda's track record is solid. The company has stayed out of V8 engines and full-size trucks, keeping development dollars focused more on monolithic chrome grilles efficiency, so we wouldn't be the least bit surprised if Honda was the first out with a production fuel-cell vehicle...after which Toyota will more than likely perfect it and sell five million of them. [Bloomberg]

2009 Honda Civic Lineup Receives New Exterior Styling; Available Technology Features Now Include Bluetooth HandsFreeLink and USB Audio Interface
New LX-S and VP sedans expand variety
08/19/2008 - TORRANCE, Calif. -

The Honda Civic is enhanced inside and out for 2009 with new exterior styling, colors and available tech-friendly features like Bluetooth® HandsFreeLink® and a USB Audio Interface 1. An exclusively-equipped Civic LX-S Sedan debuts with alloy wheels and sportier interior styling. A new Civic DX Value Package (DX-VP) Sedan builds on the Civic DX Sedan's standard features by adding air conditioning and an audio system.

"The Civic lineup uniquely embraces traditional gasoline, hybrid, high performance and natural gas technologies like no other vehicle in the world," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "The exterior styling enhancements and newly-available features help strengthen Civic's position as one of the best-selling vehicles in a market that's embracing small cars more than ever."

All 2009 Civic sedan and coupe models boast redesigned exterior styling features, including a new front bumper cover and grille design and new headlight and taillight color combinations, featuring clear turn indicator lenses with amber bulbs. New alloy wheel designs are introduced on the Civic EX, Civic EX-L and Civic Si models, along with the addition of fog lamps for the Civic Si model.

Interior enhancements come by way of technology-friendly additions. Bluetooth® HandsFreeLink® is added to Navigation-equipped models and a USB Audio Interface added to Civic EX, EX-L, Hybrid and Si models. The Civic Hybrid gains the option of leather-trimmed seating surfaces with heated front seats and side mirrors. Additionally, new cloth materials and patterns on seats, door linings and armrests (when equipped) have been updated to further enhance the interior's look and feel.

New for 2009, Vehicle Stability Assist™ (VSA®), also known as electronic stability control, is now standard on the Civic EX-L and Civic Hybrid, in addition to the Civic Si. The entire line-up maintains a standard array of safety technologies including Advanced Compatibility Engineering™ (ACE™) body structure; side curtain airbags; driver's and front passenger's side airbags with a passenger-side Occupant Position Detection System (OPDS); and dual-stage, dual-threshold driver's and front passenger's airbags (SRS). Active front seat head restraints are designed to help reduce the likelihood of neck injury in the event of a rear collision. Standard active safety features include an anti-lock brake system (ABS) and electronic brake distribution, front seatbelts with an automatic tensioning system, and a pedestrian injury mitigation design incorporated into the front exterior of the vehicle. Driver and front passenger seatbelt reminders and daytime running lights are also standard equipment.

Four engine and four transmission choices range from a 140-horsepower, 1.8-liter i-VTEC engine (Civic DX, DX-VP, LX, EX and EX-L), with either a 5-speed manual or an available 5-speed automatic transmission, to a 197-horsepower, 2.0-liter i-VTEC engine (Civic Si) with a 6-speed manual transmission. The Civic Hybrid is powered by a 1.3-liter i-VTEC engine with Integrated Motor Assist (IMA) gasoline-electric hybrid technology to enhance both fuel economy and performance, and is equipped with a continuously variable transmission. The Civic GX is powered by a dedicated natural gas version of the Civic's 1.8-liter i-VTEC engine - and is equipped with a 5-speed automatic transmission. Both Civic Hybrid and Civic GX are classified as Advanced Technology Partial Zero Emissions Vehicles (AT-PZEV) by the California Air Resources Board (CARB). The Civic GX is classified by the EPA as an Inherently Low Emissions Vehicle (ILEV).

Built on a high-rigidity unit-body platform, the Civic is designed to deliver precise, sharp and refined handling performance with its MacPherson strut front suspension and multi-link rear suspension.

The Honda Satellite-Linked Navigation System2, available on Civic EX, EX-L, Si and Hybrid models, has a 6.5-inch motorized display that opens and closes for access to the internal single-disc CD player, and a digital audio-card reader that can play MP3 and Windows Media®3 Audio (WMA) files from CompactFlash®4 cards (via a PC card adapter). The navigation system features more than 7 million points of interest and the voice activation can control the navigation menus and the audio system, along with entering city and street names. New for 2009, the system includes Bluetooth HandsFreeLink, a wireless telephone interface that works with Bluetooth-enabled mobile telephones for hands-free operation via steering wheel-mounted controls.

Auxiliary audio input jacks are standard equipment on Civic LX and above trim levels and allow for portable music device playback through the audio system. The Civic LX Coupe has a six-speaker 160-watt audio system with a CD player (four speakers for the LX sedan). All audio systems are capable of playing MP3 and WMA formatted CDs. Standard Speed-sensitive Volume Control (SVC) automatically adjusts the volume based on vehicle speed. Audio displays include CD/MP3 text readout, and all coupes (except for the DX) plus the Civic Si Sedan provide a customizable welcome screen (exclusively on models without the available navigation system).

Civic Sedan and Civic Coupe (1.8-liter i-VTEC 4-cylinder engine)

Providing Civic buyers with two new sedan options, the 2009 line-up presents the all-new Civic DX-VP and Civic LX-S. The Civic DX-VP Sedan adds air conditioning, an AM/FM/CD audio system and an auxiliary input jack, in addition to the standard 140-horsepower 1.8-liter SOHC i-VTEC 4-cylinder engine, 5-speed manual transmission (5-speed automatic available), power windows, 15-inch steel wheels with covers and P195/65R15 tires.

Standard features on the Civic LX include air conditioning, cruise control, power door locks, 16-inch steel wheels with covers, P205/55R16 tires, keyless entry, a 4-speaker 160-watt AM/FM Audio System with CD player (MP3/WMA enabled), auxiliary audio input jack, center console with sliding armrest, progressive blue illumination instrument panel meters, auto up and down driver's power window, and a folding rear seat.

In addition to the well-equipped Civic LX features, the Civic LX-S Sedan upgrades to alloy wheels, exclusive sport-trimmed black cloth seats with synthetic suede bolsters and silver stitching, leather-wrapped steering wheel, a rear deck spoiler and a chrome exhaust finisher.

The Civic EX Sedan and Coupe include newly-designed alloy wheels, a 60/40 split folding rear seat, a one-touch power moonroof, ambient console lighting, steering wheel-mounted audio controls and the availability of the Honda Satellite-Linked Navigation System with Voice Activation, which also includes XM Satellite Radio5. The Civic EX-L also comes standard with a leather-trimmed interior, heated seats and heated door mirrors to the Civic EX list of features. The Civic EX and EX-L Coupe exclusively feature a 7-speaker with subwoofer AM/FM audio system with CD player (MP3/WMA enabled). All Civic sedans receive a sporty three-spoke steering wheel for 2009, along with a rear chrome garnish bar above the license plate.

Civic Si Sedan and Coupe (2.0-liter i-VTEC 4-cylinder engine)

The Civic Si Sedan and Coupe serve as the performance cornerstone for the Civic line-up with a 197-horsepower, 16-valve, DOHC 2.0 liter i-VTEC 4-cylinder engine mated to a close-ratio, 6-speed manual transmission. A helical-type, limited-slip differential enhances traction in high-performance driving situations. The Civic Si sport suspension adds firm spring, damper and stabilizer bar tuning along with exclusive 17-inch alloy wheels and high-performance tires. Exclusive exterior features include a rear wing spoiler (low profile on the sedan) and Si emblems. The sports-oriented interior adds firmly-bolstered, performance-oriented seats with red fabric stitching and synthetic suede trim. Standard fog lights and a restyled alloy wheel design are new for 2009.

Civic Hybrid (1.3-liter i-VTEC 4-cylinder engine with IMA)

The Civic Hybrid with advanced IMA hybrid technology achieves an EPA-estimated city/highway fuel economy of 40/45 miles per gallon and is updated for 2009 with the addition of Vehicle Stability Assist (VSA) and the availability of leather-trimmed interior which includes heated front seats, leather-wrapped steering wheel and heated side mirrors. The Civic Hybrid is certified by the California Air Resource Board (CARB) as Advanced-Technology Partial Zero Emissions Vehicle (AT-PZEV). A continuously variable transmission (CVT) is standard equipment. The Civic Hybrid can deactivate all four of its cylinders and operate using only the electric motor in certain low-speed cruising situations. Power for the Civic Hybrid is provided by a 1.3-liter i-VTEC 4-cylinder engine and a 15 kilowatt electric motor, producing a combined 110-horsepower @ 6000 rpm and combined 123 lb-ft. of torque @ 1000-2500 rpm.

Civic GX (1.8-liter i-VTEC engine, dedicated natural gas vehicle)

The ultra-clean Civic GX produces near zero emissions, enables owners to become eligible for a $4,000 federal tax credit and can refuel with an available, first-of-its-kind "Phill" home refueling appliance by FuelMaker Corporation (available through qualifying Honda dealers in California). The 2009 Civic GX is the only dedicated natural gas-powered passenger car available to retail customers in the United States and achieves an EPA estimated city/highway fuel economy of 24/36 miles per gasoline-gallon equivalent 6. Currently, natural gas is approximately 35 percent less expensive than gasoline when purchased at a refueling station, and can be more than 50 percent cheaper than gasoline when supplied by a Phill home refueling appliance. The Civic GX is the only vehicle certified by the EPA to meet both Federal Tier 2-Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards. The Civic GX is available to consumers at qualified Honda dealers in the states of California and New York and is also available to fleet customers nationwide from qualified Honda dealers. An updated NGV logo is added for the new model year with a prominent display on the rear doors.

Manufacturing

The majority of Civics are produced and assembled in the United States and Canada using domestic and globally sourced parts. Civic Coupe and Civic Si models are solely produced and assembled at the Honda of Canada Manufacturing plant in Alliston, Ontario. Civic Sedan models for the U.S. are primarily produced and assembled at the Honda of America Manufacturing plant in East Liberty, Ohio. Civic Sedans are also produced and assembled at Honda of Canada Manufacturing in Alliston, Ontario. Some Civic Sedans and all Civic Hybrid models are produced and assembled in the Honda Motor Co., Ltd., Suzuka, Japan, manufacturing facility. In fall 2008, Honda's new manufacturing plant in Greensburg, Indiana, will begin Civic production and will have an annual capacity of 200,000 units.

1 The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your dealer for details on compatibility.

2 Certain functions that rely on a satellite signal will not work correctly in Hawaii and Alaska. These functions include but are not limited to automatic clock updates and time zone adjustments. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

3 Windows Media® Audio is a registered trademark of Microsoft Corporation.

4 CompactFlash® is a registered trademark of the Compact Flash Association.

5 Required XM® Radio monthly subscription sold separately after 90 day trial period. Other fees and taxes may apply after initial trial period, including a one-time activation fee. Subscription fee is consumer only. All fees and programming subject to change. Subscriptions subject to Customer Agreement available at xmradio.com. XM service only available in the 48 contiguous United States. The XM name is a registered trademark of XM Satellite Radio Inc.

6 Based on 2009 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

Although we already knew Honda would be shooting for a starting price around $18,500, drastically undercutting the new Toyota Prius, but with fuel economy targets out there in the open, we're interested in how they'll hit it.

Jalopnik Snap Judgment: More than likely that frugal figure will be eked out with a lighter version of their 1.3-liter four-cylinder mated to a CVT sporting an aggressive version of Honda's Integrated Motor Assist system. Apparently "Insight" is off the table as a name for the new dedicated hybrid, but we're confident whatever it ends up as will be on the lips of every green wonk and auto journo from here to Timbuktu once the moniker is unveiled later this year in Paris. [Edmunds Inside Line]

No matter how much they claim otherwise, hybrid buyers like to wear their green credentials on their sleeves. That's the beauty of the Prius: It can scream "green" without being covered with badging like the Tahoe Hybrid. It's smugness lies in its subtlety. So how can Honda rip off the Prius design while still producing a unique design? We're not sure, but if the artist's rendering on Hybrid Cars is anything remotely like the finished product, they apparently can't. [HybridCars.com]

Jalopnik Snap Judgment: Considering the Honda hybrid will be coming in a whopping $3,000 less than the base Prius and will wear the depreciation-proof Honda badge, we're betting the number one super-best automaker from the land of the rising sun will be redoubling efforts on its 2010 Toyota Prius. Within three years, we'll be looking at volume sales of high-mileage offerings from Toyota, Honda, Nissan, and GM, among others. A crowded market will mean good times for hybrid lovers (and lots of leftover 2010 Camaros for the rest of us). [NextEnergyNews]

We just caught Honda's hybrid-only model that's designed to take on the Toyota Prius. The shape and packaging of this prototype is clearly Prius-inspired, although the overall size looks larger than Toyota's hybrid favorite. The test group consisted of a Toyota Prius, Honda's facelifted Civic Hybrid, and this prototype, which is sure to be considered the top of Honda's hybrid vehicle range.

So, what do we think? Well, it looks a bit like a bulked-up Prius. Maybe the Honda's doing push-ups out there in the desert. However it's gotten that big, we're assuming because of the uncanny resemblance, it'll help sales.

Worst thing is, we don't even have a name for it, so feel free to tell us what you think they should call it in the comments below.