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    GM Viability Plan Press Conference Live-Blog

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    GM To Officially Kill Saturn Brand, Most Of Pontiac

    Our sources tell us GM's viability plan set to be released at 5:00PM will kill the Saturn brand by 2011. Pontiac will also go away as a division. But the nameplate will sorta live on.

    So basically, what we've heard is the brand meant to compete against the foreign brands is dead — Saturn goes away in 2011. There will be no new products for Saturn and Saturn dealers are getting a video from Mark LeNeve at 5:00 PM to inform them. We're thinking Mark should cut a check to send with it. As far as Pontiac, it goes away as a division. The nameplate will live on on some vehicles — but we've got no idea what "niche products" they're talking about. More coming shortly.


    Send an email to Ray Wert, the author of this post, at ray@jalopnik.com.