GM Not Breaking Up With Big Oil, Just Needed Time To Think

GM just can't quit Big Oil. One week after we reported that the General planned a very public breakup with petroleum, GM is backing away from its new ad campaign. In a statement, GM spokeswoman Kelly Cusinato said, "It's one spot, and it's not in its final creative treatment yet. We don't know if we're going to run… »6/18/08 9:20am6/18/08 9:20am


GM "Breaks Up" With Big Oil; Booty Calls, Beatings Likely To Continue

McCann-Erickson, the agency that brought you such Buick tag lines as "Dream Up" and "Beyond Precision," has decided GM needs to put its foot down and end its self-abusive, codependent-yet-carnally-thrilling relationship with Big Oil. A new campaign will debut on June 22, when the General will present a "Dear Oil"… »6/11/08 9:20am6/11/08 9:20am