Good Morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.
I don’t know why I love Genesis as much as I do, but I do.
The might not have ever been a living person to look at a BMW 3 Series and wish they could buy a hybrid rival from South Korea instead, but the Genesis brand is serious about taking on the Germans and everyone else. This is the Genesis New York Concept.
This is not an 18-foot-long Hyundai, it’s an 18-foot-long Genesis. There’s a difference. But, like many of the biggest ships in the world these days, it’s still from Korea.
We have no idea how much the 2017 Genesis G90, the first flagship of Hyundai’s new luxury brand, will actually cost. But just judging from the back seats, it’s going to be definitely up there. It does not have two chairs back there. It has two thrones.
Let’s say you have two copies of the 2017 Genesis G90 in front of you. How would you describe the quantity of said cars? Geneses? Genesii? Geneseoses? Genessee Cream Ale?
Today Hyundai’s new Genesis brand launched its first car, the Genesis G90 replacement for the old Hyundai Equus. And it looks like they announced their plans for future Genesis-es as well.
It seems Hyundai is moving pretty fast announcing details on their upcoming Genesis luxury brand. We have a name for Genesis’ top flagship sedan, G90, and even a sketch of what it will look like—as well as what car it replaces in the Hyundai family.
The reports were true: Hyundai is officially launching its own global luxury brand named Genesis. The automaker made the announcement tonight with a few details on what they have in store. Some good, some not so good.
After years dipping its toes in the luxury game, Hyundai will at last turn the Genesis marque into a standalone brand, according to a Reuters report. The automaker is said to be making an official announcement today or tomorrow.
It's no longer playing pretend luxury car... now it is one.
Garishly outfitted cars in brightly-colored, energy drink logo-festooned booths teeming with booth babes, brahs in flat bills and old men in auto-themed Hawaiian shirts inhaling a fragrance of waterless car wash and hepatitis. Yup, it's the Specialty Equipment Market Association (SEMA) annual show in Las Vegas. The…
The Hyundai Genesis sedan never adhered to the German model of tight-handling saloonry. Instead, its territory is the budget-conscious middle between beige Japanese technobarges and the rear-drive sedan Buick wishes it had the balls to build. Now Hyundai's created a sharper version with a more powerful engine. But is…
What do you say when the backup late night host on a basic cable network buys you an aspirational Korean luxury car? Welcome to a day in the life of Ron Artest, who was given this awful "Lakers edition" Hyundai Genesis by forgotten late night host George Lopez.
Rhys Millen drifts the crap out of his Hyundai Genesis along Brazil's Serra do Rio do Rastro. I like my drifting with coffee and cream. (Photo: Bruce Terena, Red Bull)
The 450-hp ARK Performance Hyundai Genesis Coupe headed for SEMA got us wondering: How many homogeneously-tuned Gennie Coupes have hit the Vegas show? Being fresh out of interns to do the research, we'll just assume the number's 3,129.