I'm not sure about the US, but in the UK, Fiat Chrysler seem rather keen to flog their wares to women. Nowt wrong with that, but have we really not moved on from their pre-Don Draper approach? »
Drawing on familiar media representations and cultural histories for the sake of building a female gangster actually seems pretty difficult.
The Man, in this case literally Mr. Lube, is trying to keep women down, suing Ms. Lube for trademark infringement. "It is very representative of the machismo and the male chauvinism that exists in the trade," says Ms. Lube. »