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  • celebrity cars

    McCain Tweets Ford Fusion Hybrid Purchase Plans

    The election is over, but Senator McCain is still wooing the eco-patriotic-tech-literate crowd by tweeting his purchase of a Ford Fusion Hybrid. Maybe they'll forget he bought his daughter a Toyota Prius six months ago? More »
    06/16/09
    2,158
    44

    By Matt Hardigree

    Comment by bmoreDLJ: BY THE WAY, HIS DAUGHTER WENT TO COLUMBIA, A VERY PRESTIGIOUS UNIVERSITY. COLUMBIA UNIVERSITY. IN NEW YORK. 8 Responses | Other threads

  • Car Crime

    Ford Warns Against Nigerian Princes Selling Cheap Fusion Hybrids

    Email scammers are attempting to "phish" for personal information by claiming, erroneously, to be selling the 2010 Ford Fusion Hybrid for $15,500 through a special government program. Don't send them your information. More »
    05/15/09
    2,630
    53

    By Matt Hardigree

    Comment by combat chuck: Reportedly, some less successful phishers sent out a bunch of emails claiming they had Chrysler Sebrings available for free, but... 6 Responses | Other threads

  • Auto Tech Wars

    CNBC's Dennis Kneale Wouldn't Know A Car If It Hit Him In The Ass

    Dennis Kneale, CNBC's bespectacled lunchtime loud-mouth attacked American cars for not having an "iPod jack in every car." Kneale's obviously never heard of Ford's epic Sync system or the aux-in jack in every GM vehicle. More »
    04/30/09
    5,485
    165

    By Ray Wert

    Comment by RLJ676-LS3 Commuter Car - for the environment: I believe you have summarized this well, perhaps we should start a write in campaign on why you should be... 19 Responses | Other threads

  • i feel gassy

    NASCAR Star Drives Ford Fusion Hybrid Slowly, Gets 1,445.7 Miles On Single Gas Tank

    NASCAR star Carl Edwards, using eco-driving tips, drove this 2010 Ford Fusion hybrid non-stop 1,445.7 miles on one tank of gas. Over 69 hours he averaged 81.5 MPG and annoyed 5,180 fellow drivers. More »
    04/28/09
    9,608
    90

    By Ray Wert

    Comment by aSoundofSleep: Kind of off-topic: For my little excursion last week in Kansas we rented a brand new 2009 Fusion. I really have... 9 Responses | Other threads

  • Hybrid Car Wars

    New Prius Vs. Fusion Hybrid Vs. Honda Insight: Which Hybrid Should You Buy?

    A battle even more hotly contested in the car world than the Muscle Car Wars: the introduction of the Ford Fusion Hybrid, 2010 Prius and Honda Insight gives us the Hybrid Car Wars! Who survives? More »
    Feature
    03/27/09
    27,489
    184

    By Wes Siler
  • ford fusion hybrid

    Ford CEO Calls Man To Thank Him For Buying Fusion Hybrid Over Prius

    Ford CEO Alan Mulally personally phoned a Michigan man to thank him for canceling an order for a Toyota Prius and buying a 2010 Ford Fusion Hybrid. Seriously? Yes. There's even video to prove it. More »
    02/03/09
    5,570
    60

    By Ben Wojdyla

    Comment by Tiberiuswise: Reminds me of the time Michael Moore challenged the heads of the big three to change the oil in a... 6 Responses | Other threads

  • detroit auto show

    First Photo Of 2010 Toyota Prius, 2010 Honda Insight Together

    After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there. More »
    01/13/09
    8,033
    67

    By Ben Wojdyla

    Comment by Rust-MyEnemy: Got stuck in traffic yesterday behind a Toyota Corolla. He was doing at least 25mph less than he should have been. I... 10 Responses | Other threads

  • detroit auto show

    By The Numbers: 2010 Toyota Prius Vs 2010 Honda Insight

    The 2010 Toyota Prius and 2010 Honda Insight take very different paths to the same answer: fuel economy. Lets take a look at how the two stack up. More »
    Feature
    01/13/09
    16,826
    98

    By Wes Siler
  • detroit auto show

    Cadillac Converj Spotted Cruising Cobo, Posing With Ford Fusion Hybrid

    We were schmoozing some Subaru booth professionals when something shiny caught our eye. Turns out it was the Cadillac Converj on its way to pose with a Ford Fusion Hybrid. More »
    01/12/09
    4,325
    26

    By Ben Wojdyla

    Comment by LoganSix: What's with the trash can? 4 Responses | Other threads

  • 2010 ford fusion

    Ford Fusion New Mid-Size Fuel Economy Champ, Bests Toyota, Honda

    The I4-equipped 2010 Ford Fusion is now the most fuel-efficient mid-size sedan in America with fuel economy of 34 MPG highway and 23 MPG city, besting the Toyota Camry and Honda Accord. More »
    01/09/09
    6,304
    111

    By Ray Wert

    Comment by six: Isn't the Fusion technically Japanese (Mazda)? 10 Responses | Other threads

  • 2010 ford fusion hybrid

    Ford Fusion Hybrid Bests Toyota Camry Hybrid As Most Fuel Efficient Mid-Size

    The 2010 Ford Fusion Hybrid is officially America’s most fuel efficient mid-size, with an EPA rating of 41/36 MPG city/highway, besting the Toyota Camry hybrid by 8 MPG in city, 2 MPG in highway driving.
    12/23/08
    12,790
    86

    By Ray Wert

    Comment by pauljones: Efficient, practical, and it drives like the reliable, daily transportation appliance it is intended to be. The future is here. Quick, somebody... 18 Responses | Other threads

  • jalopnik reviews

    2010 Ford Fusion: First Drive

    According to Congress, Detroit doesn’t know how to build cars that the majority of people want to drive. The 2010 Ford Fusion comprehensively proves that it can.
    Feature
    12/15/08
    15,631
    127

    By Wes Siler
  • 2010 ford fusion hybrid

    Ford Fusion Hybrid Gets Fuel Economy Rating Of 43.8 MPG In Jalopnik Road Test

    Yesterday, Jalopnik achieved a fuel economy rating of 43.8 MPG in a road test of the new Ford Fusion hybrid, out-greening Ford's engineers and our furry little hype-filled friend from AutoBlogGreen.
    Feature
    12/11/08
    8,757
    209

    By Wes Siler
  • 2010 ford fusion

    2010 Ford Fusion, Mercury Milan, Lincoln MKZ: Design, Dissected

    In case you may have missed it back in 2006, Ford released a trio of entries into the uber-boring mid-size sedan category. The just-right-sized triplets were built with the intention of targeting the best in the appliance segment. Alas, sales fell well short of the leaders of the pack — which is why you may not remember. Fast forward to this past week at the LA Auto Show, where Ford dropped cloth on three redesigns for the 2010 Ford Fusion, 2010 Mercury Milan and the 2010 Lincoln MKZ. While the new look on all three may be a “Bold Move™,” all three cars retain the old Mazda 6-derived CD3 platform. So our question is – are the changes more than skin deep? Let’s find out. More »
    Feature
    11/26/08
    11,342
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    By The Auto Insider
  • 2010 ford fusion

    2010 Ford Fusion Pricing Starts Under $19,300, Hybrid At $27,270

    The 2010 Ford Fusion, for those who admired its sharp Gillette looks, will start at $19,270 for the base S model with the 2.5-liter four-cylinder engine matched with a six-speed manual transmission, just $135 more than the base 2009 Fusion, which isn't as powerful or quite as good looking as the new Fusion. For those wanting to be green, the 2010 Ford Fusion Hybrid will start at $27,270, a little over $1,000 more than the Toyota Camry Hybrid. But that added grand for the Fusion hybrid will supposedly get you an extra 5 MPG more than the 33 city / 34 highway numbers of the 2009 Camry hybrid. The rest of the pricing below. More »
    11/24/08
    3,809
    54

    By Matt Hardigree

    Comment by Miscellanea's brakes are squealing: This is Ford's mistake: Pricing the hybrid higher than the Camry hybrid. I know, I know that it gets better... 8 Responses | Other threads

  • 2010 ford fusion

    2010 Ford Fusion, Sport, Hybrid Revealed Live

    We gave you all the details on the 2010 Ford Fusion, Fusion Sport, and 2010 Ford Fusion Hybrid at the break of day and now we've got the live reveal from the floor of the LA Auto Show. The trio of Fusionistas made their debut moments ago to bombastic loads of PR praise. If the improvements Ford is touting stand up to scrutiny, the Fusion stands to make some serious waves in the C/D sedan segment. We approve pretty solidly of the styling changes, the six speed manual and auto on the regular Fusion and the well thought out hybrid system on the twin powered model. More »
    Feature
    11/19/08
    2,875
    27

    By Ben Wojdyla
  • ford fusion hybrid

    2010 Ford Fusion Hybrid

    The 2010 Ford Fusion Hybrid shares all of the exterior, interior and refinement upgrades bestowed upon the 2010 Ford Fusion and builds on top of that solid foundation with an upgraded hybrid system, improved tuning and the slick new SmartGauge LCD screen. The Hybrid Fusion, along with the Mercury Milan Hybrid, is Ford's first foray into the hybrid sedan market and comes with timing that makes it seem like Ford's freakishly clairvoyant. Let's take a look at the things which make the the new Fusion hybrid tick, along with more pictures and all that Ford has to say below the jump. More »
    Feature
    11/19/08
    37,499
    57

    By Ben Wojdyla
  • 2010 ford fusion

    2010 Ford Fusion, Sport

    We got a sneak peak at the 2010 Ford Fusiona while back, but now on the eve of its reveal at the LA Auto Show, we can bring you the complete details on Ford's latest salvo in the battle for America's sedan-buying hearts and minds. The new Fusion brings sleeker styling, more fuel-efficient and powerful engines, and a higher quality interior. That says a lot as the original Fusion was pretty strong on most of those fronts to begin with. Complete analysis, details, and more pictures below. More »
    Feature
    11/19/08
    29,416
    68

    By Ben Wojdyla
  • ford fusion hybrid

    New Ford Fusion Hybrid Becomes First Ever Hybrid NASCAR Pace Car

    The only stock cars to roll out at the Homestead-Miami Speedway’s NASCAR race this weekend will be the 2010 Ford Fusion Hybrid and 2010 Ford Fusion Sport. They'll be the pace cars. They’ll also be, by far, the most fuel-efficient vehicles on the grid, with the Fusion Hybrid returning “at least” 38 MPG making it capable of traveling 700 miles on a tank. That means the Fusions will be the only vehicles present capable of finishing the 400-mile race without making a pit stop. The Sport — equipped with a 263 HP V6 — will take over from the Hybrid after the race kicks off. Both models are set for an official unveiling at next week’s LA Auto Show. The official press release follows the jump. More »
    11/10/08
    3,546
    41

    By Wes Siler

    Comment by petersterncan: They should have it as the pace car for the whole race. And when the cars are all in... 7 Responses | Other threads

  • la auto show

    2009 Green Car Of The Year Finalists Announced

    What's a dog-and-pony show without some kind of award? At this year's LA Auto Show they'll be awarding Green Car Journal's fourth Green Car of the Year Award to one of five finalists. The competitors this year are the yet-to-be-unveiled 2010 Ford Fusion Hybrid, the BMW 335d, Saturn Vue 2-Mode Hybrid, Smart Fortwo and Volkswagen Jetta TDI. The winner will be announced at a November 20th press conference, and we know which one we'll be pulling for - the 2010 Ford Mustang. Complete details, if you're into that kind of thing, below. More »
    10/30/08
    3,112
    32

    By Ben Wojdyla

    Comment by Mad_Science: That's it. I'm staring my own publication so people will give me stuff to evaluate in hopes of winning my... 8 Responses | Other threads

  • 2010 ford fusion

    First Look: Ford SmartGauge Instument Panel

    That newly unveiled 2010 Ford Fusion looks pretty slick and all, but today we got a chance to sit down in the Fusion Hybrid — complete with black and white jelly bean camouflage — and play around with the new twin-LCD SmartGauge display. We'll let Ford Researcher Jeff Greenberg, a Senior Technical Leader at Ford walk you through the features in the video above, but after spending a couple of minutes with it, what do we think? How about a quicky review on this new fangled tech to go along with a new-fangled Fusion? More »
    Feature
    10/29/08
    17,121
    48

    By Ben Wojdyla
  • 2010 ford fusion

    2010 Ford Fusion Revealed With New Face, Engine And Six-Speed Transmission

    Ford has officially released a photo of the 2010 Ford Fusion, as well as a slew of details about the new Gillette-bladed mid-size. The new Fusion will be getting a new Duratec 2.5-liter I-4 that will produce 175 HP, a revised version of the 3.0-liter V6 with 19 more horses and a Fusion Sport model (pictured above) with a 3.5-liter V6 that's good for 263 HP. All engines will be mated to a new six-speed automatic transmission that will help the new Fusion achieve higher mileage. As we learned earlier today, there will also be the super green 2010 Ford Fusion with the new SmartGauge LCD instrument panel. Click here for a hi-res photo of the super Dave 2010 Fusion. Full press release below the jump. More »
    10/29/08
    14,654
    109

    By Matt Hardigree

    Comment by rocketrodeo: Being in the Detroit area, you get to participate in marketing clinics every once in a while. I drove one... 6 Responses | Other threads

  • 2010 ford fusion

    2010 Ford Fusion: In The Nude

    Our latest set of shots of the 2010 Ford Fusion from the quickest-to-the-snap spy photographers of KGP showed the new mid-size from Dearborn wearing a very fashionable leopard-print skin. While yes, there's much you can tell from those spy shots — including further confirmation of the ditching of the smiling grille, perhaps indicative of the very sad Ford sales numbers as of late, we'd previously seen the Fusion wearing. But, regardless of the "why," we wanted to see the new Fusion's exterior get even more naked to match the interior shot we've already seen, so we sent them over to our friends at KORSdesign, to see if they could bring every little crease and cut-line out into the open. What they've given us back is probably the best look you'll see of the new Fusion before it sees its official reveal at one of the next couple of auto shows. The full skinny from the KGP shooters is below the jump. More »
    Spy Photos
    09/21/08
    18,702
    69

    By The Auto Insider
  • 2010 ford fusion

    2010 Ford Fusion To Have Class-Leading Fuel Economy

    Ford product boss Derrick Kuzak has laid down a mandate saying all newly refreshed Ford products must offer best-in-class fuel economy. With the restyled and repowered 2010 Ford Fusion just around the corner, this mandate obviously falls on the shoulders of Ford's mid-sized offering. The Fusion mileage champ will be fitted with a 2.5-liter four cylinder mated to the 6F35 six-speed automatic transmission we first tested in the 2009 Ford Escape. More »
    07/21/08
    8,474
    27

    By Ben Wojdyla

    Comment by ricky_b: Ford, Mazda, Honda, Acura. Stop with these stupid looking smiley grills. With chrome they look like a teenager... more » | Other threads

  • 2008 bullrun

    Remember That Badass Bullrun Daytona? It's Been Replaced With A Fusion

    The flat-black bucket of badass that is the "Project ANGRIER" '69 Dodge Daytona replica, built to dominate this years Bullrun, has managed to throw snake-eyes only two days into the rally. For all the work that went into the car, a wheel failure has forced its retirement. But that hasn't stopped the driver from continuing on in the challenge — in a Ford Fusion rental car. We can't help but imagine the disappointment of going from rip-snorting rally dominator to staid family sedan that returns 25 MPG even while bouncing off the 111 MPH rev limiter. [Cardomain]
    06/23/08
    3,688
    42

    By Ben Wojdyla

    Comment by LandofMinos, I took the O out of Cuntry: @Rican5.0: What size are you(r friend)? more » | Other threads

  • 2010 ford fusion

    2010 Ford Fusion Interior, Bow Down To The Mega Screen

    Looks like we've finally got interior photos of the 2010 Ford Fusion to go with the happy, smiley exterior. When the KGP photographers snuck up on the Fusion they noticed that, other than the general dash layout, the new Fusion is getting a gigantic LCD screen in the center stack with new air vents. Not surprisingly, the old-fashioned time-piece from the previous generation was ditched in order to maintain Ford's new SYNC-fueled tech frenzy. If you want to switch on the A/C you're going to have to reach lower now that the screen is taking up all that space. Spy report below the jump. More »
    Spy Photos
    06/11/08
    18,676
    31

    By Matt Hardigree
  • 2010 ford fusion

    2010 Ford Fusion: Shiny, Happy Mid-Size Sedan

    You ever seen "A Christmas Story?" Remember the end of the movie? You know, at the Chinese restaurant — the duck? Yeah, I kind of feel like the 2010 Ford Fusion may be making a similar facial expression, at least according to these new spy photos of a new mule shot by the boys at KGP. What the photos also show is how Ford's trying to breathe some life into their current fascia-blanco Gillette-looking lineup with a little bit of the "kinetic" look they're trying elsewhere the Ford brand is sold. We actually kind of like it — especially that new character line running along the front bumper. It's much more of a "Bold Move" than what we were expecting out of the 2009 Ford Fusion. We'll also be interested to see what the new headlights will look like. Yeah, that bold smiling grinnin' grille's going to necessitate a movement of the headlights up and over to accommodate. All we know is that this is starting to get interesting. Full spy report from KGP after the jump. More »
    05/30/08
    11,708
    59

    By Travis Hudson

    Comment by 33rtp: Here's a thought/shot-in-the-dark... The new grill and bumper clearly seem to indicate a redesign of the hood and fenders as well... more » | Other threads

  • 2010 ford fusion

    2010 Ford Fusion

    More »
    Spy Photos
    05/01/08
    27,739
    46

    By Ben Wojdyla
  • forecast

    2009 Ford Fusion to Get Boost in Power

    The Ford Fusion has done well for Ford since it debuted as a 2006 model. Not only did it carve out a niche for the automaker in the midsize sedan market, it framed the new look for Ford with its bold three-bar grille. More »
    04/21/08
    1,016

    By Ray Wert
  • holiday gift guide

    Jalopnik Holiday Gift Guide: Simpson Fusion Racing Shoes

    While our version of a racing shoes is a pair of chucks with extremely worn soles, the real racers out there need a bit more support. A good pair of racing shoes not only protects the foot from injury and soreness, it may also reduce your lap times by helping provide a better feel when it's time to put foot to clutch. We're partial to the Fusion by Simpson, which has an attractive mid-top design that would make it a capable off-the-track shoe. More »
    11/16/07
    1,012
    12

    By Matt Hardigree

    Comment by Eric Merrill: @something_unique_and_descriptive: I back this 100%. I absolutely love my Future Cats, but when my friend's car got towed while we... more » | Other threads

  • la auto show

    Ford Fusion Hybrid Will NOT Debut At LA Auto Show

    Despite rumors to the contrary, it would appear the folks at Ford won't be revealing a hybrid version of the Ford Fusion at the LA Auto Show in two weeks. Our good buddy Igor's claiming not only will we not be seeing a hybridized Gilette-bladed Ford mid-size in LA, Ford is unsure when they'll be showing it off. Our best bet is the Fusion hybrid 'll end up in Detroit to maximize the bang for their PR buck via coordination with the mass of media attention that is the big show in D-town. [AutoSavant]
    11/01/07
    1,973
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    By Ray Wert

    Comment by UDMan: The reason why Hybrids are bought is so that you can flaunt your "I'm a friend to the environment" trophy.... more » | Other threads

  • fuel-cell fast

    Ford Goes Over 200 mph in Fuel Cell Fusion, Sets Speed Record of One

    Ford's surpassed the double-century mark, and joined the Bonneville 200-mph club, in its Hydrogen 999 fuel-cell-powered Ford Fusion. It's an industry first, considering other automakers' hydrogen fuel-cell projects have eschewed speed accrual for the message of environmental correctness. Why not do both, Ford says with the 999 project, which we're just fine with us old salts. The car was worked up with The Ohio State University Center for Automotive Research, Ballard Power Systems and Roush Racing, and was piloted by Bonneville vet Rick Byrnes, who's also a retired powertrain engineer with the blue oval bunch. More »
    08/16/07
    2,057
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    By Mike Spinelli

    Comment by DPDISXR4Ti: On behalf of The Merkur Club of America Congratulations Rick! more » | Other threads

  • spy photos

    2009 Ford Fusion and 2009 Ford Fusion Hybrid Mule

    The grille above may look like an ordinary Ford Fusion, but don't let appearances deceive you. We're told by our main spy man Chris Doane of the Priddy photographer pride that it's actually a prototype mule for the 2009 Ford Fusion Hybrid. The '09 electric sled from Ford will likely be powered by a 2.5-liter I4 HEV - similar to that of the Escape's setup and as we told you back in May, we're expecting to see a reveal at the LA Auto Show. But before this comes out for the 2009 model year, we're expecting new front and rear styling — including some new-look headlamps, a new three-bar grille that's even more boldly moving than before and some new tail lights. Speaking of that new look, our second series of shots gives us a first glimpse of the new-for-2009 Ford Fusion under some serious black cladding. Still, you're able to see that new and more Dave-like grille under the netting and camouflage. Power for the non-hybrid version is expected to come from an upgraded 2.5-liter I4 with a horsepower rating around 200hp, and an expected boost in fuel economy. Upgrades to the interior are also expected, but we don't have any pictures of that. More »
    Spy Photos
    08/14/07
    55,173
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    By Ray Wert
  • nascar

    Connie Montoya May Heart Juan Pablo, But The Walls In Brooklyn Heart Him Just As Hard

    The wife of Juan Pablo may be absolutely gushing the love over her #42, but apparently so do the walls of the Michigan International Speedway (MIS) in the lovely li'l town of Brooklyn, MI. Juan Pablo Montoya made it all of 67 laps yesterday before a wall decided to jump out and partake in some sensual car-wall loving. But the mad hearting of Connie for her man and the hearting of her man and the track-wall wasn't the only love going on at MIS yesterday. The #99 Ford Fusion was getting all sorts of love at the end of the race as "Hot" Carl Edwards drove it to victory in the Citizens Bank 400. We've got a full gallery below of the hot racing action, and we'll let you spend some time showering it with your affection, or whatever it is you'll end up doing with that picture of Connie above. – Ray Wert More »
    06/18/07
    6,069
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    By Ray Wert

    Comment by Turboner: @Ray Wert: I'd hit it. @Ray Wert Jr: That's not as bad as going first initial, middle, and last name: I. Mark... more » | Other threads

  • super ford hybrid potential

    Over The Back Fence: Ford Fusion Hybrid To Debut At LA Auto Show?

    A source at FoMoCo tells us they plan to rock down to electric-gas avenue in the near-term future. Although we knew there'd be a 2009 model of a certain razor-bladed sedan with some kind of charge to it, we didn't know any more details other than that. Until today. Our source, who for the moment we'll call "Electric Throat", tells us that Ford plans to introduce a Ford Fusion hybrid at either the LA or Detroit Auto Show but they're "pushing hard for LA." Makes sense to us — all the better to get the attention of the left coast folks. We don't have much more than that — but whatevs, it's a slow news day. – Ray Wert More »
    05/10/07
    3,803
    10

    By Ray Wert

    Comment by Tomsk 1.1: @SwatLax: Maybe they could do a special trim level/appearance package and call it the Fusion Hybrid Mutt...SUPER 3x redundancy POTENTIAL! more » | Other threads

  • ad watch

    Ad Watch: Hachette Buff-Mag Intellectual Reacharound Further Engorges With New "Ford Challenge" Commercials

    More »
    03/02/07
    1,591
    10

    By Ray Wert

    Comment by Al Navarro: Would these spots make me try the Fusion over an Accord? Probably not. And the AWD vs. FWD... more » | Other threads

  • news

    New Mexico Gets Tesla "WhiteStar" Facility — To Produce An Electric Fusion?

    More »
    02/20/07
    6,515
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    By Ray Wert

    Comment by shuluke: Oh, so there will be no R&D development done in Albuquerque? If there is.. Sign me up! Shuluke more » | Other threads

  • ad watch

    Ad Watch: Ford Will Challenge Your Mid-Size To A Duel And Pay Car & Driver To Make It Happen

    FoMoCo's already showed off their buddy-buddy handjob relationship with Car and Driver's "exclusive" pre-embargo hand-off of the Lincoln MKR and Jaguar concept pics. The two not-so-independent lovebirds appear to be continuing the cuddling n' kissing with FoMoCo's newest ad campaign launching today for Car and Driver subscriptions the 2007 Ford Fusion FoMoCo Prez of the Americas, Mark Fields called "the 2007 version of 'Have You Driven A Ford Lately?'" In reality though, it's called the "Fusion Challenge." In addition to a heavy print buy and some viral video that FoMoCo claims will leave us "tingling" and "fizzy," it features 600 of the buff book's subscribers participating in a Pepsi taste test-like ride n' drive in Washington, DC last month. Consumers Subscribers drove three vehicles — an '07 Honda Accord EX-L V6, an '07 Toyota Camry XLE V6 and an '07 SEL AWD V6 in a not-so-quite equal battle of the mid-size sedans. As you'd expect — the company paying for the challenge and having a competitive advantage in handling due to AWD, wins. But we'll try not to hold that not-so-bold move against them. But, as I'm also told — a consumer will make a decision based on price and not on equality of options — thus, as long as the vehicles are at similar price points — it's all good. The first ad, called "Fusion Challenge" is above, and the second ad, called "Something Different" — along with a couple of variants — are after the jump. – Ray Wert More »
    01/04/07
    727
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    By Ray Wert

    Comment by Rabbi Dave: wow these are bad. On the other hand Jalop needs to do a post stat on the new BMW X5... more » | Other threads

  • news

    A Bold Move To Stop Making Bold Moves: Ford To Pinch-Hit With Pepsi Challenge Ads Later Today?

    We'll be over at FoMoCo later this morning to have a look at the first Ford ad spots in a long time that won't be seeking to make all sorts of spunky, feisty and daring movements. According to Mark Truby Bryce Hoffman Detroit News staff reports, the ads will diverge from the Bold Moves campaign we've seen from Ford over the past year, and go to more of a "carbonated" Moves campaign. That's because one of the ads, for the Ford Fusion, will supposedly use the Pepsi Challenge theme, with "winners" picking the Ford Fusion. Hmm, maybe I've seen a similar concept before. – Ray Wert More »
    01/04/07
    183
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    By Ray Wert

    Comment by Nightwing: A longer video is found at www.fusionchallenge. which is a little more convincing than the 39 second commercial. ... more » | Other threads

  • new cars

    Standing Still: Ford Launches Fusion Pursuit Edition For Euro Market

    FoMoCo released a new variant on the Euro edition of the Fusion, which unlike the 'merican car with "Bold" "Hi, I'm Dave" razor-blade styling, is a minicar built off the Fiesta platform exhibiting more of a "Meek" "Hi, I'm your auntie" mini-minivan styling. But although this variant is called the "Pursuit Edition" it appears to lack the performance add-ons one would expect from a vehicle named after a word meaning "to give chase." In fact, according to the FoMoCo Europe press release for Great Britain, the new edition of the tiny-car will, in addition to providing some bespoke interior styling,
    "add air conditioning, Quickclear windscreen and power heated mirrors."
    Yes, well — maybe it's just laying in wait there next to the windmill — and at any moment it will hop out in front of its target and roast it to death with the power heated mirrors. Yes, that's it. – Ray Wert More »
    12/20/06
    523
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    By Ray Wert

    Comment by my favorite car is a motorcycle: Scary as this sounds, Ford probably will sell every one as fast as it can build them. Hey, it's... more » | Other threads

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