I was just reminded of the Mondeo the other day while watching a Top Gear rerun. Even I, as a five-Volkswagen owner, would consider one of those if they were sold in the U.S.
Doornail - dead as a doornail. A nail was driven through the several boards used to make the door, then the point was bent over on the interior side of the door, and this clinched nail was then said to be dead. Read your Dickens - 'tis the season, right Marley?
In addition to Volvos, the Taurus/Sable twins have always been favorites. I learned to drive in my mom's 00 Taurus wagon when it was new. When the Freestyle came out and Ford failed to provide a proper replacement for the Taurus/Sable wagon, I was saddened. At that point, the Taurus/Sable was your only option if you wanted a mid size wagon, and didn't want to spend north of $25k.
I've always been fond of the Sable. I owned an 89 for a while. It was a beater with half of it's bumper missing, a trunk that I never had the key for, and an interior that was in horrid shape. While it wasn't pretty, or terribly fun to drive - it just kept going. Well, until it came time for the every 100k transmission replacement. It was a good, cheap, comfortable honest car.
I was given a Montego as a loaner for a few days when my focus was in the shop. I truly genuinely loved the car. Was it sporty? - nope. Was it flashy? - nope. Was it comfortable, roomy, honest, and sensible? yes. Would I buy one? - If my wife and I had kids, that would be a no brainer. Or if I decided to continue working as a field technician. (the focus is hell on my back)
@iantm: I occasionally drive my grandfather's loaded '03 with the Duratec (he got it used, don't worry) and all I have to say is "jet-powered bouncy castle". It's a great car for people who don't care much about handling or fun-to-drive, and just want something safe, roomy, and cheap to buy, maintain, and run.
I swear, if that car ever gets totalled, I'm pulling the engine and transmission for our Mystique.
@theeastbaykid: They're big here in New Hampshire (as are Fords in general) due to being cheap, reliable, safe transport. My grandfather's owned two Sable wagons (and before those, an Achieva, a Corsica, and at least one Celebrity Eurosport wagon, so who knows about his taste in cars), and one of his employees has a Taurus sedan, as does my cousin.
@FuzzyPlushroom: Oh, my grandma had one too. (In fact, she outlasted the transmission.) I was just thinking that if the original poster learned to drive on a 2000 Taurus, he's on the younger side of things. And a young person in a Taurus is rare in these parts.
A few years ago I had a tour of the plant on the south side of Chicago were these two (along with the Taurus) are/were built (at the time is was Freestyle/500/Montego). It was pretty amazing to walk from one end of the line seeing robotic welders on the frame to vehicles driving off the line on the other end. This was in 2006 and in talking to the workers there they were very disappointed with the car Ford decided to make. They felt like the car needed a hybrid option, dynamic styling and a better drive train. Looks like they might actually get 2 out of 3 with the 2010 Taurus.
It is a downer to have actually met the people who will be directly effected by model changes. My the new Taurus sell well.
Suggestion for Ford: Kill Mercury. And just make a station wagon version of the Taurus. No need for a higher roof line or SUVing it in any way. Just make it a station wagon. IF GM is considering a wagon version of the Caddy CTS you can make a Taurus wagon, OK. Wagons will be the new SUVs.
Maybe if these cars were named Taurus and Sable from the outset, priced and equipped properly, and got a decent amount of advertising when they were launched, they might be big-selling class leaders today.
I agree that the re-naming of the cars halfway through their product cycles was a foolish thing to do. Once they introduced them as the Five Hundred and the Montego, they had already thrown away the equity they had built up in the Taurus and Sable names; there was no going back an undoing that. Rather, they should have simply stuck with their decision and worked to build up the equity in the Five Hundred and Montego names again.
FoMoCo's decision to do so only served to intangibly tarnish the reputation of a car that did not get the acclaim it deserved in the first place.
@pauljones: Ford (most of Detroit) flipflops like mad on naming, design language and overall direction. Even those who want to like them rarely have any idea of what might be on offer, and US customers aren't exactly known for doing a lot of homework before buying.
Say what you will about Honda/Toyota, but everyone knows what a Camry, Corolla, Civic or Accord looks like and in which price range it might be found. And they have seen only gradual change since their respective introductions in 1979, 1966, 1972 and 1976 (JDM).
@kumbayacars: J'adore the Falcon, just as j'adore the Commodore. Unfortunately bringing it over could very well mean the death of Chrysler, as it would make the 300C look more sub-par than it does now. As it is, only Los Jalops have noticed the G8 GT; having the Commodore and the Falcon going head-to-head in North America would expose the 300C's flaws.
@EffieGodinka: The GTO was brought down by its utter lack of 'returning to its roots' as a GTO, while the G8 just wasn't marketed properly. I say, when we kill Pontiac, put the South African front clip on the G8 and call it Impala, so we can kill off the W-body hosebeast.
Unfortunately (and stupidly), it seems that Ford will be putting themselves in this exact same position yet again when they release the next-gen Explorer as a crossover. They may as well cut the current truck-based explorer, move the Explorer name over to the Taurus X, and be done with it.
@pauljones: Won't happen. Even with the crash I'd wager they sell way more Explorers than Taurus X's. And I think Ford recognizes that the Taurus X (which looks dowdier than a Pacifica) will never sell well.
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So, basically they're just admitting that they can't sell a mid-size family sedan in America, right?
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I've always been fond of the Sable. I owned an 89 for a while. It was a beater with half of it's bumper missing, a trunk that I never had the key for, and an interior that was in horrid shape. While it wasn't pretty, or terribly fun to drive - it just kept going. Well, until it came time for the every 100k transmission replacement. It was a good, cheap, comfortable honest car.
I was given a Montego as a loaner for a few days when my focus was in the shop. I truly genuinely loved the car. Was it sporty? - nope. Was it flashy? - nope. Was it comfortable, roomy, honest, and sensible? yes. Would I buy one? - If my wife and I had kids, that would be a no brainer. Or if I decided to continue working as a field technician. (the focus is hell on my back)
12/05/08
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I swear, if that car ever gets totalled, I'm pulling the engine and transmission for our Mystique.
12/05/08
(Just giving you a hard time. Let the man have his Tauri.)
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so, its my low point, but ill get out of it!
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That being said, the cousin with the Taurus is a couple years shy of 30.
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im 18 and have owned a taurus since i was 16, in washington and arizona, but its an sho
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though its too watered down for my taste,
i much prefer a cool "red tick beer"
12/05/08
It is a downer to have actually met the people who will be directly effected by model changes. My the new Taurus sell well.
Suggestion for Ford: Kill Mercury. And just make a station wagon version of the Taurus. No need for a higher roof line or SUVing it in any way. Just make it a station wagon. IF GM is considering a wagon version of the Caddy CTS you can make a Taurus wagon, OK. Wagons will be the new SUVs.
12/05/08
Wagon-->Minivan-->SUV-->Crossover-->[D.C. al Coda]
12/05/08
Wagon to Coda
| Minivan | SUV | Crossover D.C. al Coda
Wagon
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I wonder if there's any chance that we can console a heartbroken Jill Wagner...
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Besides, well, they still have the Taurus.
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Oh, silly me.
12/05/08
I agree that the re-naming of the cars halfway through their product cycles was a foolish thing to do. Once they introduced them as the Five Hundred and the Montego, they had already thrown away the equity they had built up in the Taurus and Sable names; there was no going back an undoing that. Rather, they should have simply stuck with their decision and worked to build up the equity in the Five Hundred and Montego names again.
FoMoCo's decision to do so only served to intangibly tarnish the reputation of a car that did not get the acclaim it deserved in the first place.
12/06/08
Say what you will about Honda/Toyota, but everyone knows what a Camry, Corolla, Civic or Accord looks like and in which price range it might be found. And they have seen only gradual change since their respective introductions in 1979, 1966, 1972 and 1976 (JDM).
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...if they also axe the Crown Victoria and bring us the fucking Falcon to replace both of 'em.
Seriously, Ford. Snap to it.
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Also: the Explorer was built to be heavier-duty than the Freestyle/Taurus X. Can't tow a boat with the TX.
12/05/08
Unfortunately (and stupidly), it seems that Ford will be putting themselves in this exact same position yet again when they release the next-gen Explorer as a crossover. They may as well cut the current truck-based explorer, move the Explorer name over to the Taurus X, and be done with it.
12/06/08
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