Ford REVEALS small-car vision FOR NORTH AMERICA

DETROIT, Jan. 13, 2008 - Ford Motor Company is revealing the Verve, a concept vehicle that makes clear the vision for the new small cars Ford soon will introduce in North America.

The Verve is bold and sophisticated - to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to increasingly savvy customers who value technology, design and fuel efficiency.
Both four- and three-door Verve body styles are being unveiled at the North American International Auto Show in Detroit, as curtain-raisers to a new global family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three-door is being shown to test market reaction to the bodystyle - as a possible additional small car for the North American market.
The Verve concept has been developed with Ford's new global product development strategy that better leverages the company's global strengths. Globally, Ford is building on its European small-car expertise to stake a bigger claim in this critically important segment. Ford's celebrated small car lineup in Europe includes such top-sellers as the Ford Focus, Fiesta and Ka.
"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," said Derrick Kuzak, Ford's group vice president, Global Product Development.
"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment," Kuzak added. "These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world."
Those benefits include a bold, modern, design along with sophisticated electronics, premium materials, surprising functional space and a fuel-efficient 4-cylinder engine - all previously unseen in this segment.
Small Car Popularity Skyrockets in North America
Momentum in small-car sales is outpacing overall industry growth worldwide. Globally, small car sales have grown from 23 million units in 2002 to an estimated 38 million in 2012. That's nearly 45 percent of the total expected 85-million unit industry, a level never before achieved. In the U.S., sales of small cars likely will grow by 800,000, or 25 percent - to a record 3.4 million units by 2012.
In fact, small cars and crossovers are the only vehicles with projected near-term growth in the U.S.
Driving the growth in the U.S. market is a group of young people aged 13 to 28 years - dubbed "Millennials." Today, this group stands 1.7 billion strong worldwide and will represent 28 percent of the total U.S. population by 2010.
As a group, Millennials embrace eco-friendliness, stay in constant touch using modern technology and demand best-in-class products from around the world. This group will grow from representing 19 percent of the driving public in 2004 to amassing 28 percent in 2010.
Every day, 11,000 Millennials in the U.S. come of driving age. When it's time to buy their first car, nearly half of this group shops the small-car segment.
"Millennials will be the defining group of customers in the future, driving all types of consumer trends," said Jim Farley, Ford's group vice president, Marketing and Communications. "Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries - believing that bigger isn't necessarily better, precision is everything and technology rules."
Verve Redefines Small-Car Segment
The Verve concept demonstrates that largesse is no longer the price of admission for a delivering a premium driving experience.
"The Ford global design team remembered, not so fondly, the econo-boxes of the 1970s and created the Verve concept as a vision of just how good a small car can be," said J Mays, Ford's group vice president of Design and chief creative officer. "Verve aims to 'right' North American buyers' earlier small-car experiences by offering a product that changes customers' views of small cars from 'cheap' to chic - and from affordable to desirable."
The Verve concept is built off of a design architecture flexible enough to yield three distinctive vehicles that are each recognizably Ford. The flexible design architecture also allows Ford to adapt quickly to rapidly changing customer tastes and will help the company enter new markets utilizing regionally tailored products off of a common platform.
The North American Verve sedan, painted in Rouge Red, has been modified slightly from its European and Asian counterparts - most notably in its front fascia.
Designers created a bold, three-bar graphic with a Ford blue oval in the upper grille opening and downsized the lower, inverted trapezoidal grille. Two unique LED side markers flank the front fascia.
What carries through all three global concepts are Verve's sophisticated design language and its inspiration: A modern world of fashion and cosmetics, echoed in the Verve's rich colors and distinctive, high quality materials.
The hood sculpture is toned and athletic but not overtly muscular. This form language combines with the more pronounced, rearward-stretching headlamps to give the face of the Ford Verve concept a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.
From the side view, the concept looks energetic and purposeful. Its profile is emphasized by the pillarless side window shape and the upper contour that mirrors the body's curving upper contour line.
This extends rearward from the angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps sculpted to become part of the fullness of the body shape. These elements blend cohesively together and support the vehicle's panoramic glass roof.
The 18-inch, 12-spoke, two-piece alloy wheel design lends even more drama to the car, punctuated with a subtle sidewall stripe that complements the rich body color.
Other accents on the vehicle include a discreet chrome bar in the door handles and similar use of brushed aluminum on the lower grille surround, the rear license plate surround and on the lower edge of the front fog lamps.
Technologically Inspired
Verve's unique architecture embraces key electronic systems such as navigation, a dynamic sound system and in-car phone controls. Aesthetically, the Verve interior follows the curves and contours of the instrument panel shape.
Functionally, the center stack design decouples traditional elements of the entertainment system - the screen, control elements and the electronics. Separating these features allowed designers to position controls for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.
The center console includes a tray for a mobile phone or MP3 player as well as a large bin for a purse near the handbrake. The center stack is a unique combination of sculpture, colors, materials and jewelry-like brightwork.
The concept's climate controls, highlighted in a lozenge shape at the midpoint of the center stack, feature large twist dials that were inspired by the sculpture found in high-quality power showers.
The primary gauges - speedometer and tachometer - are uniquely framed by binocular-shaped, short tunnels of brightwork that complement the center stack and contrast the rich interior colors like a fashion accessory.
Ford Verve concept's steering wheel is another work of sculpture. Its center section, sculpted of soft-feel material and framed in brightwork, provides a rich tactile and visual centerpiece for the Ford oval.
"Customers in this segment demand the best," says Mays. "While young in age, they are sophisticated, globally connected and demand the best the world has to offer, be it consumer electronics, fashion or automobiles. The Verve concept shows people that when it comes to style and sophistication, Ford can compete - and even outshine - the best in the business."
Ford: European Small-Car Know-How
Driven by a new global product development system that leverages Ford's global strengths, Ford designers in Dunton, England, and Cologne, Germany, developed the common small-car platform based on the converging tastes of global consumers.
Ford maintains small-car leadership in Europe with vehicles set apart by their world-class driving dynamics and dynamic designs.
With more than five million vehicles produced in Europe since it was launched in 1998, the Ford Focus is one of the only vehicles in the world to be named "Car of the Year" both in Europe and in North America. It is Ford's perennial top seller in Europe and, in 2007, was Europe's top-selling car in its class.
The Ford Fiesta - which is smaller than the Focus - debuted in 1976, and it has sold more than 12 million units in Europe.
The iconic Ford Ka redefined the small city car sector in Europe with its eye-catching and enduring design and fun-to-drive character when it was introduced more than 11 years ago. Sales remain strong - with more than 1 million cars sold.
The European Ford Fusion - introduced in 2002 - increased its sales by approximately 19 percent in 2007 versus the previous year and remains in the European top three sellers in its segment.
"We're known in Europe for uniquely executed small cars, and this is the perfect time to bring this expertise to buyers in North America," Kuzak said. [Source: Ford]

Ford REVEALS small-car vision FOR NORTH AMERICA

DETROIT, Jan. 13, 2008 - Ford Motor Company is revealing the Verve, a concept vehicle that makes clear the vision for the new small cars Ford soon will introduce in North America.

The Verve is bold and sophisticated - to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to increasingly savvy customers who value technology, design and fuel efficiency.
Both four- and three-door Verve body styles are being unveiled at the North American International Auto Show in Detroit, as curtain-raisers to a new global family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three-door is being shown to test market reaction to the bodystyle - as a possible additional small car for the North American market.
The Verve concept has been developed with Ford's new global product development strategy that better leverages the company's global strengths. Globally, Ford is building on its European small-car expertise to stake a bigger claim in this critically important segment. Ford's celebrated small car lineup in Europe includes such top-sellers as the Ford Focus, Fiesta and Ka.
"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," said Derrick Kuzak, Ford's group vice president, Global Product Development.
"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment," Kuzak added. "These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world."
Those benefits include a bold, modern, design along with sophisticated electronics, premium materials, surprising functional space and a fuel-efficient 4-cylinder engine - all previously unseen in this segment.
Small Car Popularity Skyrockets in North America
Momentum in small-car sales is outpacing overall industry growth worldwide. Globally, small car sales have grown from 23 million units in 2002 to an estimated 38 million in 2012. That's nearly 45 percent of the total expected 85-million unit industry, a level never before achieved. In the U.S., sales of small cars likely will grow by 800,000, or 25 percent - to a record 3.4 million units by 2012.
In fact, small cars and crossovers are the only vehicles with projected near-term growth in the U.S.
Driving the growth in the U.S. market is a group of young people aged 13 to 28 years - dubbed "Millennials." Today, this group stands 1.7 billion strong worldwide and will represent 28 percent of the total U.S. population by 2010.
As a group, Millennials embrace eco-friendliness, stay in constant touch using modern technology and demand best-in-class products from around the world. This group will grow from representing 19 percent of the driving public in 2004 to amassing 28 percent in 2010.
Every day, 11,000 Millennials in the U.S. come of driving age. When it's time to buy their first car, nearly half of this group shops the small-car segment.
"Millennials will be the defining group of customers in the future, driving all types of consumer trends," said Jim Farley, Ford's group vice president, Marketing and Communications. "Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries - believing that bigger isn't necessarily better, precision is everything and technology rules."
Verve Redefines Small-Car Segment
The Verve concept demonstrates that largesse is no longer the price of admission for a delivering a premium driving experience.
"The Ford global design team remembered, not so fondly, the econo-boxes of the 1970s and created the Verve concept as a vision of just how good a small car can be," said J Mays, Ford's group vice president of Design and chief creative officer. "Verve aims to 'right' North American buyers' earlier small-car experiences by offering a product that changes customers' views of small cars from 'cheap' to chic - and from affordable to desirable."
The Verve concept is built off of a design architecture flexible enough to yield three distinctive vehicles that are each recognizably Ford. The flexible design architecture also allows Ford to adapt quickly to rapidly changing customer tastes and will help the company enter new markets utilizing regionally tailored products off of a common platform.
The North American Verve sedan, painted in Rouge Red, has been modified slightly from its European and Asian counterparts - most notably in its front fascia.
Designers created a bold, three-bar graphic with a Ford blue oval in the upper grille opening and downsized the lower, inverted trapezoidal grille. Two unique LED side markers flank the front fascia.
What carries through all three global concepts are Verve's sophisticated design language and its inspiration: A modern world of fashion and cosmetics, echoed in the Verve's rich colors and distinctive, high quality materials.
The hood sculpture is toned and athletic but not overtly muscular. This form language combines with the more pronounced, rearward-stretching headlamps to give the face of the Ford Verve concept a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.
From the side view, the concept looks energetic and purposeful. Its profile is emphasized by the pillarless side window shape and the upper contour that mirrors the body's curving upper contour line.
This extends rearward from the angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps sculpted to become part of the fullness of the body shape. These elements blend cohesively together and support the vehicle's panoramic glass roof.
The 18-inch, 12-spoke, two-piece alloy wheel design lends even more drama to the car, punctuated with a subtle sidewall stripe that complements the rich body color.
Other accents on the vehicle include a discreet chrome bar in the door handles and similar use of brushed aluminum on the lower grille surround, the rear license plate surround and on the lower edge of the front fog lamps.
Technologically Inspired
Verve's unique architecture embraces key electronic systems such as navigation, a dynamic sound system and in-car phone controls. Aesthetically, the Verve interior follows the curves and contours of the instrument panel shape.
Functionally, the center stack design decouples traditional elements of the entertainment system - the screen, control elements and the electronics. Separating these features allowed designers to position controls for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.
The center console includes a tray for a mobile phone or MP3 player as well as a large bin for a purse near the handbrake. The center stack is a unique combination of sculpture, colors, materials and jewelry-like brightwork.
The concept's climate controls, highlighted in a lozenge shape at the midpoint of the center stack, feature large twist dials that were inspired by the sculpture found in high-quality power showers.
The primary gauges - speedometer and tachometer - are uniquely framed by binocular-shaped, short tunnels of brightwork that complement the center stack and contrast the rich interior colors like a fashion accessory.
Ford Verve concept's steering wheel is another work of sculpture. Its center section, sculpted of soft-feel material and framed in brightwork, provides a rich tactile and visual centerpiece for the Ford oval.
"Customers in this segment demand the best," says Mays. "While young in age, they are sophisticated, globally connected and demand the best the world has to offer, be it consumer electronics, fashion or automobiles. The Verve concept shows people that when it comes to style and sophistication, Ford can compete - and even outshine - the best in the business."
Ford: European Small-Car Know-How
Driven by a new global product development system that leverages Ford's global strengths, Ford designers in Dunton, England, and Cologne, Germany, developed the common small-car platform based on the converging tastes of global consumers.
Ford maintains small-car leadership in Europe with vehicles set apart by their world-class driving dynamics and dynamic designs.
With more than five million vehicles produced in Europe since it was launched in 1998, the Ford Focus is one of the only vehicles in the world to be named "Car of the Year" both in Europe and in North America. It is Ford's perennial top seller in Europe and, in 2007, was Europe's top-selling car in its class.
The Ford Fiesta - which is smaller than the Focus - debuted in 1976, and it has sold more than 12 million units in Europe.
The iconic Ford Ka redefined the small city car sector in Europe with its eye-catching and enduring design and fun-to-drive character when it was introduced more than 11 years ago. Sales remain strong - with more than 1 million cars sold.
The European Ford Fusion - introduced in 2002 - increased its sales by approximately 19 percent in 2007 versus the previous year and remains in the European top three sellers in its segment.
"We're known in Europe for uniquely executed small cars, and this is the perfect time to bring this expertise to buyers in North America," Kuzak said. [Source: Ford]

FORD REVEALS MORE ABOUT ITS FUTURE SMALL CAR

GUANGZHOU, China, November 19, 2007 - Ford is revealing more about its vision for a new global small car family at Auto Guangzhou. Ford today revealed the second Verve Concept - a four-door notchback.

The dynamic Ford Verve Concept four-door notchback is a star of the fifth annual Guangzhou International Automobile Exhibition. The fact that Ford staged the global reveal of the four-door Verve Concept at Guangzhou signals the importance of Asia in Ford's global plans.

Sporty and coupe-like, the Verve Concept notchback provides a very clear vision about Ford's future small car design direction. The three-door hatchback Verve Concept was a star of the recent Frankfurt Motor Show in Europe, and it too is also under the spotlights at Guangzhou.

Ford will unveil the third and last Verve Concept in January at the North American International Auto Show in Detroit.

"With this new four-door Verve Concept, the picture of Ford's big plans for the small-car segment is becoming clearer," said Phil Spender, Chief Operation Officer of Ford Motor (China) Ltd. "Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in China."

Ford's European design team created the Verve Concepts, which successfully apply Ford's kinetic design philosophy for the first time to a small car. The two Verve Concepts clearly display a European flair and premium touches not expected in this segment.

Once all have been revealed, the trilogy of Verve concept cars will provide an advanced indication of Ford's design vision well in advance of the production models. This approach is similar to the way in which the iosis Concept preceded the new Ford Mondeo.

European Design

Side by side in Guangzhou, the two Verve Concepts bring the latest wave of Ford's kinetic design to the heart of Asia. Their colours are inspired by the world of fashion; the regal frosted grape of the new Verve Concept four-door notchback complements the bold magenta of the Frankfurt three-door hatchback like a well-coordinated ensemble.

"First it was the hatchback and now a very exciting and dynamic notchback," said the father of kinetic design, Martin Smith, Ford's Executive Director of European Design. "Looking at these concepts together, you can just imagine how exciting the successor to the Ford Fiesta will be when it hits the market."

Public Response in Guangzhou

Ford designers, buoyed by the enthusiastic reaction in Europe to the first Verve Concept, will be carefully studying reactions to the new notchback by Chinese consumers.

Ford European design chief Smith said, "These Verve Concepts are a dynamic first public expression directionally of some of the thinking that will be contributing to the design DNA of our next-generation products. At this stage, we have had the freedom to be radically innovative, but I'm confident about the realistic possibilities for kinetic design to embrace this segment of vehicles."

The latest Verve Concept builds on the very distinctive look of its hatchback sibling. These two concept vehicles share strong front-end graphics that, with the advent of the new Mondeo, are now becoming recognised as the bold, new face of Ford.

The notchback body form of the new concept family is linked with the hatchback through the use of form language composed of dynamic lines and full surfaces - the signature of kinetic design.

The new notchback execution brings new hints about Ford's kinetic design approach to sedan variants of its future small car family.

Smith's exterior design team - led by European Exterior Chief Designer Stefan Lamm - took full advantage of the notchback shape to stretch the kinetic design elements and create a very sleek and dynamically poised personality.

The notchback displays a sleek, pillarless side window profile providing a bold graphic statement, along with strongly defined wheel arches that communicate tension and muscularity. Its dramatic C-pillar shape contributes to this feeling of dynamism, while the rear body and decklid shapes coherently build on the toned and fit kinetic design look with full surfaces and bold lines.

As any top fashion model on the catwalk, Guangzhou's new Verve Concept is dressed well. From its seductive colour to the smallest detail, Verve Concept evokes an air of premium quality not usually found in the small-car segment.

Despite the functional differences with the hatchback shape, the notchback's rear design clearly displays the same kinetic design influences.

The rear glass of the Verve notchback is shaped to correspond with the forms of the high-mounted, two-piece tail lamps. This unique and premium execution, first seen on the new Mondeo, is now translated into a smaller car.

A dark chrome diffuser at the lower bumper is consistent with the design of the hatchback but shaped specifically for the notchback design.

Like its sibling, the notchback Verve's face is bold and sporty, yet friendly and engaging. The front is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

The lower grille features a strong eggcrate graphic; its vertical and horizontal blades bonded by an array of intriguing 'bullet' shapes. The lower grille and badge treatment are the design team's signature elements to communicate the Ford design DNA in future products.

The bonnet features highly sculpted dynamic forms. This form treatment combines with the more pronounced, rearward-stretching head lamp units - inspired by Mondeo - to give the face of the Verve a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.

The two Verve Concepts share a distinctive 18-inch, 12-spoke, two-piece alloy wheel design that lends more drama to the car. The wheels have a precise, jewel-like feel to their design. Both Verve Concepts' are wearing low-profile tyres featuring a sidewall stripe that complements the exterior body colour.

"With a small car, for example a B-segment car compared to a larger car, we believe we can play up - or amplify - key elements of the kinetic design form language," Lamm said. "It's not just a matter of copy-and-paste from one vehicle segment to another but rather how to interpret the philosophy for each individual car. You can clearly see this when you compare the larger iosis Concept and this new project."

Exploring the Inner Kinetic

The interior of the Verve Concept family is as dramatic as is its exterior. From boldly shaped surfaces and confident use of rich colours and enticing materials, the Verve Concept has a playful sense of sophistication and fashion. It also pioneers new technologies that someday may be a production reality.

As Ford designers explored the possibilities for a future Ford small car, the wide latitude they were given helped them focus on applying the tenets of kinetic design to the interior. The result is a Verve Concept which explores a completely new direction for small cars. The architecture of the instrument panel with sensuous curves and full shapes make a typical, upright centre stack design seem distinctly old fashioned.

"This is a quantum leap in bringing kinetic design into interior design," said Niko Vidakovic, Chief Interior Designer, Ford of Europe. "This type of visual innovation, linking the form language of the interior so strongly with the exterior, is something we believe no other company is doing."

Prominent, full forms characterises the upper instrument panel, created by the hands of Ford interior designer Tiago Diaz and supervisor Ernst Reim. Full surfaces and flowing contours on interior elements - especially the instrument panel and door panels - visually echo the exterior's kinetic design. These elements combine to envelop the vehicle's occupants and to contrast with the airiness provided by the panoramic glass roof.

New Aesthetic Inspired by Mobile Phones

The Verve Concept was designed for the generation that grew up with mobile phones.

The centre stack is a principal feature of the interior. Aesthetically, it follows the contours of the instrument panel, rising to frame a large-screen Ford Convers+ system incorporated in the upper dash. The Ford Convers+ system incorporated in the Verve Concept is the latest-generation Human Machine Interface (HMI) recently introduced in the Ford Mondeo. This technology alone indicates the level of sophistication incorporated in this small-car vision.

Functionally, a key element of the centre stack design is the decoupling of the traditional elements of the entertainment system - the screen, control elements and the electronics. Separating these elements allowed designers to place controls and buttons for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.

This new approach enables the Verve Concepts to introduce a completely new aesthetic - a new approach to the form and function of interacting with underlying technologies. The unique architecture also embraces other key systems including navigation and in-car phone controls.

Every button and switch was crafted with the kind of attention to detail that characterises good mobile phone designs. This system philosophy gives the centre stack a different feel than that of traditional automotive switchgear.

"A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment," said Vidakovic.

Verve Concept's heating/ventilation controls - highlighted in a lozenge shape at the midpoint of the centre stack - feature large twist dials.

The centre stack structure flows into a centre console to provide storage areas, including a tray for a mobile phone or MP3 player as well as a large area near the handbrake for a purse or shoulder bag.

"The centre stack is like the art gallery of the car," Vidakovic said. "The combination of the sculpture of the upper instrument panel, the rich interior colours and materials and the jewellery-like brightwork is very distinctive."

The primary gauges - speedometer and rev counter - are uniquely framed by binocular-shaped, short tunnels of brightwork which complement the centre stack. In effect, they contrast beautifully with the rich interior colours.

Verve Concept's steering wheel - its crash pad, sculpted of soft-feel material and framed in brightwork - provides a touch-and-see centrepiece for the Ford oval badge. The left and right spokes of the three-spoke design incorporate the toggle controls for the HMI system.

Rich, Harmonious Colours

Verve Concept conveys a cool, technical interior feel. The interior colours and materials combining to represent a vision for the future interpretation of Ford's Titanium interior, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe.

"Colours and materials play an important role in emotionalising our products," Pauli said. "With the Verve Concept notchback revealed at Guangzhou, we are striving for a very precise expression of a certain style. Tones of grey and silver express elegance and a technical feel that contrasts with the more expressive colours of the Frankfurt concept."

Interior materials used by Pauli and colour and trim specialist Ulrike Dahm include:

* The upper instrument panel finished in Fairland dark silver matte leather
* Verve Concept's distinctive centre console is finished in an Optimum Aluminum grey
* Syracuse dark anthracite grey leather along the lower section of the instrument panel completes the portfolio of tones
* A strip of mood illumination has been incorporated above the glove box to provide an interesting visual accent. (Designers envision the possibility that the colour and intensity of this lighting could be customer-chosen should this feature be incorporated in a future production model)

Small elements of the interior - even control stalks on the steering column - reflect an attention to detail from the team inspired by luxury goods such as cosmetics. Such small packaging requires the precise execution of every detail and the right expression, tonal quality and saturation of colours.

"Together, these elements create a strong statement of consistency, harmony and quality that makes the Verve Concept such a cohesive design statement," Pauli said. "It is this cohesiveness that will make this concept appeal to a modern, fashion-aware audience." [Photos via Winding Road]

FORD VERVE CONCEPT HINTS AT FORD'S FUTURE SMALL-CAR DESIGN VISION

FRANKFURT , 23 August 2007 - Ford Verve Concept - a bold and colourful concept car to be revealed at the 2007 Frankfurt Motor Show - gives the first hints of Ford's future small-car design vision.

The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions - Europe, Asia and North America.

"Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape," said John Fleming, President and CEO of Ford of Europe. "Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I'm certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed."

"Ford Verve Concept is clearly our most expressive form language yet," said Martin Smith, Executive Director of Design for Ford of Europe. "Bold, even radical, it demonstrates the dynamic possibilities for expressing Ford's kinetic design philosophy in a small car that is a chic, modern and individualistic statement for a sophisticated, fashion-aware generation."

Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Ford Verve Concept was created by a team of designers from Ford's studios in Dunton, England, and Cologne, Germany.

A bold expression

Building on the kinetic design momentum of Ford's recent iosis and iosis X concept cars, and the more premium feel of production models like the new Ford Mondeo, the Ford Verve Concept is a bold expression of a small-car vision.

Martin Smith uses expressions like "precision sculpted", "agile muscularity" and "toned athleticism" to describe the full surfaces of its body shape, which are complemented by a sleek roofline and B-pillarless structure that lend an elegant, coupe-like feel of sophistication.

Its colour - a deep magenta red encapsulated in a tinted clearcoat for an even deeper glow - is a daring declaration of individualism and exclusivity.

"We wanted to make a bold statement about our vision for Ford small cars of the future," said Stefan Lamm, Chief Exterior Designer, Ford of Europe. "Ford Verve Concept symbolises our ambition to be a leader in small car design and create individual cars for individual customers, just as we have with the S-MAX and new Mondeo."

Given a wide degree of freedom to create the concept, the design team, including lead exterior designer Chris Hamilton, grounded their efforts in reality. Ford Verve Concept was created with an eye toward production feasibility.

Style and Energy in Motion

The concept's face is bold and sporty, yet friendly and engaging. The front of the vehicle is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

The lower grille features strong horizontal blades punctuated by a regular array of 'bullet' shapes that combine to create the visual effect of corresponding vertical bars. The lower grille and badge treatment are the Design team's intended signature elements to communicate the Ford design DNA in future products.

The bonnet shape is sculpted dynamically - toned and athletic but not overtly muscular. This feeling combines with the more pronounced, rearward-stretching headlamp units - inspired by Mondeo - to give the face of the Ford Verve Concept a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.

From the side view, the concept has the purposeful, cab-forward look of energy in motion. The profile is emphasised by the pillarless side window shape, the upper contour of which mirrors the body's curving upper contour line. This extends rearward from the angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps - themselves sculpted to become part of the fullness of the body shape - and the car's integrated tailgate spoiler. These elements blend cohesively together and support the vehicle's panoramic glass roof.

A bodyside belt line adds to the dramatic array of shapes that lend a feeling of controlled tension. The wheel arches also communicate tension and muscularity - another signature of kinetic design.

At the rear, the lower diffuser with integrated centre exhaust outlet are central elements of a cohesive design that incorporates the encapsulated rear bumper and design accessories, like brushed aluminium accents on the lower edges of the fog lamps. The lower diffuser is formed of dark chrome, which provides a muted contrast with the deep magenta body colour to create a controlled expression of tension and suspense.

The 18-inch, 12-spoke, two-piece alloy wheel design lends even more drama to the car. The wheel design is light and airy, with a feeling of depth and 'three dimensionality' that draws the eye to the base of the spokes. Ford Verve Concept's low-profile tyres each feature a sidewall stripe that complements the rich body colour.

Other accents on the vehicle - evoking the way in which carefully selected accessories can complement fashions - include a subtle chrome bar in the door handles and similar use of brushed aluminium on the lower grille surround, the rear number plate surround and on the lower edge of the front fog lamps.

These combine subtly to signal a higher level of premium quality than that typically found in small cars.

"With a small car, for example a B segment car compared with a larger car, we believe we can play up - or amplify - key elements of the kinetic design form language," Lamm said. "It's not just a matter of copy-and-paste from one vehicle segment to another but rather how to interpret the philosophy for each individual car. You can clearly see this when you compare the larger iosis concept, the iosis X crossover and this new project."

Exploring the Inner Kinetic

The Ford Verve Concept is as dramatic on the inside as its exterior. From its boldly shaped surfaces and courageous use of rich colours and irresistible materials, the car has a playful sense of sophistication and fashion. It also pioneers new technologies that someday could be a production reality.

As Ford designers explored the possibilities for a future Ford small car, the wide latitude they were given helped them focus on applying the tenets of kinetic design to the interior of the new concept. As a result, the Ford Verve Concept repudiates tradition, especially in the architecture of the instrument panel, whose sensuous curves and full shapes make a typical, upright centre stack design seem distinctly old fashioned.

"This is a quantum leap in bringing kinetic design into interior design," said Niko Vidakovic, Chief Interior Designer, Ford of Europe. "This type of visual innovation, linking the form language of the interior so strongly with the exterior, is something we believe no other company is doing."

Pronounced sculpting characterises the upper instrument panel, created by the hands of Ford interior designer Tiago Diaz and supervisor Ernst Reim. Full surfaces and flowing contours on interior elements - especially the instrument panel and door panels - reflect the kinetic design elements on the exterior of the vehicle. These elements combine to create an enveloping feeling for the vehicle's occupants, contrasting the airiness provided by the panoramic glass roof.

New Aesthetic Inspired by Mobile Phones

The Ford Verve Concept was designed for the generation that grew up with mobile phones.

A predominant feature of the interior is the centre stack of the instrument panel. Aesthetically, it follows the curves and contours of the instrument panel shape, soaring up with an eye-pleasing winged effect to frame a large-screen, colour Ford Convers+ system incorporated in the upper dash. The Ford Convers+ system incorporated in the concept is the latest-generation Human Machine Interface (HMI) recently introduced in the Ford Mondeo. This alone indicates the level of sophistication incorporated in the Ford Verve Concept small-car vision.

Functionally, a key element of the centre stack design is the decoupling of the traditional elements of the entertainment system - the screen, control elements and the electronics. Separating these elements allowed designers to place controls and buttons for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.

This new approach means that the Ford Verve Concept introduces a completely new aesthetic - a new approach to the form and function of interacting with underlying technologies. The unique architecture also embraces other key systems, including navigation and in-car phone controls.

Every button and switch was crafted with the kind of minute attention to detail that characterises good mobile phone designs. This system philosophy gives the Ford Verve Concept instrument panel centre stack a different feel than that of traditional automotive switchgear.

"A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment," said Vidakovic.

The concept's heating/ventilation controls, highlighted in a lozenge shape at the midpoint of the centre stack, feature large twist dials which were inspired by the sculpture found in high quality power showers.

The centre stack structure flows into a centre console, which provides stowage areas, including a tray for a mobile phone or MP3 player as well as a large bin for a purse or shoulder bag near the handbrake.

"The centre stack is like the art gallery of the car," Vidakovic said. "The combination of the sculpture of the upper instrument panel, the rich interior colours and materials and the jewellery-like brightwork is very distinctive."

The primary gauges - speedometer and rev counter - are uniquely framed by binocular-shaped, short tunnels of brightwork which complement the centre stack and contrast the rich interior colours like a fashion accessory.

Ford Verve Concept's steering wheel is another work of sculpture. Its crash pad, sculpted of soft-feel material and framed in brightwork, provides a rich tactile and visual centrepiece for the Ford oval badge. The left and right spokes of the three-spoke design incorporate the toggle controls for the HMI system.

Rich, Harmonious Colours

From the instrument panel to the seats, the Ford Verve Concept is trimmed elegantly in a harmonious blend of magentas. Materials were inspired by the exclusive fabrics and leathers of haute couture, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe.

"Colour plays an important role in emotionalising our products," Pauli said. "With Ford Verve Concept, we are striving for a very precise expression of a certain style. Expressive colours in the right harmonies and contrasts. Soft yet intense. Good materials like glove-leather that's beautiful to touch. These details are helping us bring a feeling of premiumness into the volume small car world."

The harmonies and contrasts of the concept are distinctive. The portfolio of materials used by Pauli, colour and trim specialist Ulrike Dahm and other members of the Ford Design Europe team include:

* Deep burgundy leather for the upper instrument panel, contrasted in the lower area by a slightly green-hued black leather
* The seats are covered in deep burgundy leather trimmed with electric magenta piping

Small elements of the interior - even control stalks on the steering column - reflect an attention to detail from the team inspired by the packaging of luxury cosmetics, which often incorporate sophisticated, expensive-looking details to convey brand appeal. Such small packaging requires the precise execution of every detail and the right expression, tonal quality and saturation of colours.

"Together, these elements combine to create a strong statement of consistency, harmony and quality that makes the Ford Verve Concept such a cohesive design statement," Pauli said. "It is this cohesiveness that will make this concept appeal to a modern, fashion-aware audience."

Gauging Public Reaction in Frankfurt

As product development of a new generation of Ford small cars continues behind the scenes, Ford of Europe is hoping to gauge public reaction to the Ford Verve Concept during the Frankfurt Motor Show.

European design chief Martin Smith said this and other opportunities in the near future for public feedback will be important drivers of the ultimate Ford small-car design direction.

"The Ford Verve Concept is a dynamic first public expression directionally of some of the thinking that will be contributing to the design DNA of our next-generation products. At this stage, we have had the freedom to be radically innovative, but I'm confident about the realistic possibilities for kinetic design to embrace this segment of vehicles."

Our spies managed to get the first shots out in the open of what's to become a sure winner for Ford when it hits European roads in summer of 2008. The newcomer was developed to be radically different - in design and handling - from Polo, Corsa and Clio, and Ford wants to give it a look and feel to attract younger buyers of the iPod-generation. Nonetheless, the production Fiesta will come in 3- and 5-door guise, and will feature a solid B-post and smaller wheels than the Verve concept.