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ford trucks

2010 ford f-150 raptor

2010 Ford F-150 Raptor Spotted Not Going Off-Road

Ford's "Raptor", the road-ready yet also apparently ready-for-Baja racer version of the 2009 Ford F-150 has been spotted not utilizing its big ol' suspension and tires. Some are suggesting the truck's future may be in jeopardy, what with above-four-dollar gas and all. But it would be something of a shame if this never saw production, because with 35-inch BF Goodrich all-terrain tires, a reported four inches of extra suspension travel, and perhaps even a supercharged V8 good for over 400 HP, the Raptor would be perhaps the most capable off-the-shelf off-road truck Ford has ever built. More »

ford f-650

Geiger Ford F650 Is A Bit Late To The Game

The first thought that comes to mind when taking a step back to look at the Geiger F650 is that this mechanical monstrosity is gonna be mighty thirsty for fuel. While it may not be powered by mere petrol, keep in mind that in most places diesel fuel actually costs more nowadays. Sure, you get over 737 lb-ft of torque from the 6.7-liter inline-six Cummins, but you really do need it to move this beast of burly burden.

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ad watch

Ad Watch: Selling Ford Trucks Is A "Dirty Job"

FoMoCo's really pushing this "Ford Challenge" tagline and we're sort of digging it. It's certainly a helluva lot better than "Bold Moves" at describing what the Dearborn-based automaker's looking to prove. I mean, it's no Iacocca-esque "If you can find a better car..." but then again, they sell more trucks than they do cars anyway. So that explains why Henry Ford's baby is all over Mike Rowe, the host of "Dirty Jobs." The man personifies the play-in-the-mud type. And playing in the mud is what at least one of these commercials is doing. The first one above is called "Leaf Springs" and yes, that's the technical term for it, but the one below the jump called "Boxed Frame" seems to insinuate other automakers use "un-boxed" frames on their competing trucks within the line-up. Interestingly enough, FoMoCo doesn't mention another automaker that uses "un-boxed" frames in their competitor to the F-150 for the 2007 model year. Which makes us wonder — does any automaker use "un-boxed" frames? We know Chevy doesn't in the new Silverado (which look to be the trucks they've got in the video), and we're pretty certain the new Toyota Tundra doesn't either. What about the others? Check out the ad and then leave your comments below 'cause well, we'd like to know. More »

ad watch

Ad Watch: If You're Not Toby Keith In A Ford Truck, You're Just A "Good Size"

Toby Keith's still a Ford Truck man. Apparently that's all he drives; he's got no boundaries and won't compromise (ka-ching). Although if Bob Seger's career is any indication of what'll happen once a former truck ad-man loses favor with the automaker, he'll be driving a Porsche and a Nissan pickup in no time. But for now, Keith is FoMoCo's big-time big truck man — and he's still the star in the most recent of a set of six new FoMoCo commercials for 2007 Ford F-150 and Super Duty trucks. This first spot, titled "2nd Best," shows off the '07 trucks' newest capability — winning local dick-waving contests by settling the score between a Dodge and a Chevy (driven by country-dumb caricatures of the competitors' advert characters, mind you) in pure tractor-pull fashion. Maybe Ford should have tossed a third competitor into the mix (maybe from the land of the rising sun) to see how far Keith would get, but we won't be seeing another such vehicular johnson until next year at the earliest. Speaking of size, we've no clue the size of the campaign in dollars, but we're assuming it was J. Walter Thompson that produced the ad — but there's nothing to tell us that in the detail-light press release on the campaign from August, posted after the jump. More »